Brand Manager
Stepture
Total years of experience :28 years, 8 Months
LVMH Fragrance Brands
Dior: Fragrance, Make-up and Skincare
Givenchy: Fragrance, Make-up and Skincare
Kenzo: Fragrance
Fendi: Fragrance
Loewe: Fragrance
Marketing:
Study marketplace trends in Iraq: brand ranking, market share, etc.
Monitor the competition through market surveys, pricing analysis, products comparison etc…
Plan, develop and implement marketing strategies in the Iraqi market to achieve the designated brand’s objectives
Communicate annual brand marketing plan to all retailers
Have an acute awareness of brand principles and communicate same to all clients
Determine and manage the marketing budget in coordination with the GM.
Co-ordinate with LVMH marketing department on all aspects of planning, budgeting and implementation of events/pr/media activities
Responsible for the A&P as agreed with the supplier and internally with the marketing manager and finance. Determine and manage the marketing budget in coordination with the marketing manager.
Commercial:
Report on a monthly basis to LVMH commercial department all sales activities, wholesale stock and sales, sell out and sales, brand ranking, market share, or any commercial activity
Consolidate local reports and provide periodic analysis executive summary
Internally, report on a monthly basis to management on the sales activities
Merchandising:
Follow up on new stores openings in Erbil according to guidelines: layout, project status, hand over,
and merchandising
Coordinate with the LVMH Merchandising department to implement the brand guidelines and
animation according to the merchandising calendar
Liaise with the internal merchandising department for good execution of animations
Assists in the opening of a daily checklist, assists in filling the required documents, assists in coordinating the daily sales, keeps awareness of the company internal rules and regulations, preparing a weekly and monthly report of the daily sales of employees, controls the reservation of goods, assists in reviewing cashiers and head cashiers end of the day reports, controls employees grooming (uniform, shaving, make up…) assists in the preparation of the staff’s weekly schedule and controlling employees attendance, monitors employees’ behavior and makes sure it is in line with the company’s rules and regulations, reports employees issues, complaints and conflicts and assists in the preparation of incident report, conducts evaluations of employees within his/her scope of authority and identifies training needs, and ready to solve any conflict with customers.
➢ From 2009 to 2012: Virgin Megastore Lebanon
Store Manager 2011 to 2012/Duty Manager 2009-2011.
Process the opening and closing before store opening and after store closing, maintain accounting, count the daily sales report of the store and handling to the accounting department, preparing the petty cash to start the register with, supervise the presence of the cashiers, operate the necessary transactions on the cash register, supervise the register closing by counting the cash and compare it to the report, Responsible for staffs scheduling which include the employee training, work assignments, overtime assignments, employee breaks, employee vacations, employee attendance, back up for absent employees and shift rotations, maintain stock, supplies and inventories; maintain customer services and facilities, displaying the promotions by coordination with the Marketing department,
➢ From 2007 to 2009: Virgin Megastore Kuwait - Dubai
Showroom Manager
Manage to lead the sales team to achieve their target: preparing permanent training for the staff, organizing promotions and marketing campaigns in the newspapers, offers in different period of the year, summer campaigns, back to school campaigns and others. preparing the daily sales reports, schedule presence sheet, producing the marketing analysis report after each campaign, organizing meetings with suppliers and dealers, participating in trainings related to IT technology that could happened during the month, coordinating with the Head Office on different issues related to the business.
Responsible of displaying the product, prepare offers display promotions
In charge of evaluating the staff, making an evaluation report when it is necessary, sales follow up, resolving customers' problems & claims
➢ From 2003 to 2007: Yussef Ahmed Al Ghanim (Al Ghanim Electronics) Kuwait
Group Section Head & Technical Support - MIS & Computers
Main responsibilities include Team leader, selling & all the responsibilities towards IT section (Computer, Camera, Mobile & Watch) providing technical support to all computers, networking & related products. Also have additional responsibility of leading the after sales technical support to the single user & corporate clients ensuring maintenance agreements and recurring business. Further assist in documentation and maintenance of the in-house setup including the LAN/WAN and TCP/IP networking and all MS office applications including installation setup, network printer setup, storage and system upgrades.
➢ From 2001 to 2003: Subway Computers Kuwait
Computer Troubleshooting
Worked as computer trouble shooting & maintaining hardware, software and networking (Win2000, WinXP) and networking products.
➢ From 1995 to 2000: Teledata S.A.L. Lebanon
Computer Troubleshooting
Worked as computer trouble shooting & maintaining hardware, software and networking (Win95, Win98) and networking products.