Head Of Marketing
Heineken House
مجموع سنوات الخبرة :17 years, 10 أشهر
• Develop and implement Brand strategy and Marketing plan for Bonjus Ice cream and Dairy.
• Supervise brand plans implementation and delivering, in terms of communication, promotions, packaging, price and trade.
• Responsible for the new product development together with the Marketing manager and the industrial team.
• Monitor the competition, consumer insights exploration and brand performance analysis.
• In charge of the updates of all the social media networks of the Brand (Facebook, Twitter, and YouTube).
• Co-ordination of activities related to packaging process with the packaging agency and the printing house.
• Co-ordination of advertising activities. Brief advertising agencies and manage the creative process.
• Organize events for the brand (Bonjus ice cream) mainly on beaches and summer events.
• Analyzing retail audit and recommending appropriate action
• Setting promotional calendar and activities and ensure proper in-store execution
Maneuvering Bonjus budget.
• Ensure that the brand maintains its image by making sure all activities, events, print works; displays are in line with the global brand message
• Prepare the end of year marketing calendar and budget for the coming year
• Created setup, planned & executed brand events.
• Selected designed & coordinated layouts for advertising materials.
• Created & followed up promotions (ATL/BTL) leading to an increase in sales & customer value.
• Organized events for the brand, billboard artworks & print ads.
• Ensured that the brand maintains its image by making sure all activities, event, print works; displays are in line with global brand message
• Maintained and updated the Civil Aviation Website.
• Generated weekly and monthly reports of flight safety procedures
• Managed the queuing of the inspectors’ task charts and logs
• Handled U.N and ICAO liaisons with the Civil Aviation authority
• Processed financial reports and budgeting of the project
• Managed marketing staff of 16 people
• Hired and trained new Telemarketers
• Developed Marketing programs for the club
• Handled the owner referral program
• Organized and sponsored events to increase the club's commercial awareness
• Followed-up Marketing programs with the club's sales & administrative departments via
regular meetings
• Computed weekly & monthly reports on figures & efficiency of Marketing programs
Selected to represent ESA-Beyrouth at the“Grand Prix Unibail-Rodamco” Paris (Highest grade on “Marketing de la Distribution” project).
