Ghassen Mahouachi, Marketing Account Manager

Ghassen Mahouachi

Marketing Account Manager

Leadfox

Location
Tunisia - Bizerte
Education
Master's degree, MBA in E-Business and Digital marketing
Experience
5 years, 4 Months

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Work Experience

Total years of experience :5 years, 4 Months

Marketing Account Manager at Leadfox
  • Canada - Sherbrooke
  • January 2023 to August 2023

Act as the primary point of contact for Leadfox One program clients.
Organize meetings with clients
Ensure the renewal of mandates through upselling and cross-selling.
Gather references for the creation of testimonials and case studies.
Guide and assist clients in launching their Ads campaigns (Facebook, LinkedIn, and Google).
Conduct client account performance analyses and keep statistics up to date.
Perform performance analyses of client Ads campaigns.
Identify optimization opportunities.
Identify untapped business opportunities with clients (upsell).

Technologies used: Leadfox, ClickUp, Hubspot, Slack, Loom, Meta Business Suite, Google Ads, Linkedin Campaign Manager, AgencyAnalytics, Microsoft Office (Word, Excel, PowerPoint), Canva

Project Manager Marketing at Lézard & Balthazar
  • Tunisia - Tunis
  • June 2020 to January 2023

Respond to tenders in order to secure new contracts for the company.
Study the needs expressed by prospects in order to propose an offer tailored to their requirements.
Plan and allocate tasks among team members.
Conduct regular follow-ups (holding regular meetings with clients).
Prepare annual statistical reports.
Develop and implement annual digital and 360-degree strategies.
Develop client Ads plans (Facebook & Instagram Ads/Google Ads/Linkedin Ads)

Technologies used: Meta Business Suite, Google Ads, Linkedin Campaign Manager, Microsoft Office (Word, Excel, PowerPoint), Canva, Iconosquare, Trello, Hubspot

Digital Manager at Lézard & Balthazar
  • Tunisia - Tunis
  • June 2019 to June 2020

Design, build, and maintain clients' presence on social media platforms.
Develop statistical reports for all client digital campaigns and assess them against objectives (ROI and KPIs).
Develop and implement digital strategies.
Prepare annual statistical reports.
Develop and implement mini digital strategies.
Prepare annual statistical reports.
Supervise the activities of community managers.

Technologies used: Meta Business Suite, Google Ads, Linkedin Campaign Manager, Microsoft Office (Word, Excel, PowerPoint), Canva, Iconosquare, Trello, Hootsuite

Social Media Manager at Lézard & Balthazar
  • Tunisia - Tunis
  • May 2018 to June 2019

Managing clients' social media accounts
Implementing methods and tools to achieve the clients’ objectives
Influencers’ management
Digital monitoring
Overseeing and tracking brand reputation
Creating Social Media Plans
Developing monthly, quarterly, and semi-annual statistical reports
Developing and implementing brand advertising campaigns
Creating and executing activation plans
Implementing annual brand strategies
Conducting digital audits and benchmarks

Technologies used: Meta Business Suite, Google Ads, Linkedin Campaign Manager, Microsoft Office (Word, Excel, PowerPoint), Canva, Iconosquare, Monday, Hootsuite

Education

Master's degree, MBA in E-Business and Digital marketing
  • at American University in North Afric
  • December 2019
Higher diploma, Literatures And Civilizations Of English-speaking Countries
  • at University of Humanities and Social Sciences of Tunis
  • June 2016

Specialties & Skills

SOCIAL MEDIA
CREATIVITY
MEDIA PLANNING
MANAGEMENT
PLANNING
TEAM WORK
LEADERSHIP

Languages

English
Expert
French
Expert
Arabic
Native Speaker