Senior Advisor - Retail multichannel and digital
Made to Sell
Total years of experience :21 years, 4 Months
Retail multichannel and digital strategy, management and organization; fashion and luxury, FMCG. International business.
Non Executive Director
As Director of Transformation, lead implementation of customer-centric and digital vision and strategy for international transformation and innovation projects (multi-channel).
In charge of Business Development in Europe for digital solutions for Retail (RFID and IoT, data analytics).
Helping fashion, beauty&cosmetics, wine&spirits brands and retailers to better understand consumer behavior and leverage that information to increase customer experience, brand awareness and profitability.
As a GLOBAL RETAIL DIRECTOR (omnichannel), I am responsible of global retail management project and for new strategy implementation in Europe, Middle East, Asia, USA of Poltrona Frau stores:
182 stores
Direct Operated Stores
Prtnership Monobrand
Shop in Shop
E-commerce
Temporary Manager, 12 months mission.
Relocation to Malta.
Responsible for reorganization and development in Europe and Africa.
Temporary Manager, 12 months contract.
Responsible for Italy, Greece and Turkey.
• Reporting to European HQ, with full P&L responsibility for the management of Polo factory stores in Italy, Greece, Turkey.
• Developing and managing the execution of the region’s business development strategies to drive sustainable and profitable growth.
• Recruiting, training and managing sales staff (420-450) with responsibility for talent development and staff retention.
• Ensuring optimum brand presentation levels and motivating superior customer service delivery across all stores.
PVH Corp, Calvin Klein and Tommy Hilfiger.
Responsible of global management for full price, outlet and department stores.
Franchising Area Manager, responsible of:
- franchising partners
- collections/order construction, merchandising and planning.
- 3 woman and 2 man apparel main man lines, accessories and shoes.
- staff sales technics, visual merchandising trainings
- new openings management.
Italy start-up.
Economic, law, commerce.
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