PRIVATE LABEL MANAGER/CATEGORY MANAGER
CitrussTV
Total years of experience :16 years, 4 Months
- Responsible for managing the Ecommerce, Video Commerce, Social Commerce, TV and other Distribution Network sourcing requirements for Kitchen & Home Category for MENA Countries
- Handling category P&L including sales, marketing, promotion, vendor development, product sourcing, and pricing
- Create buying plans to ensure profitability by maintaining and building consumer focused category product line and managing sku performance and efficiency across platforms (ecommerce, TV, Windows, Outbound & Social commerce)
- Managing and developing 3 focus private/semi-private label brands for kitchen category.
- Managing and developing local sourcing (Sourcing from Saudi & Dubai for MENA Region) for kitchen category.
- Contributing 35% to the overall business and managing end to end category management to execute sales, margins and inventory plan.
- Ensure identification of buying opportunities to source the products and to ensure that business unit maintains its competitive edge by constant renegotiation.
- Managing and developing 3 focus private/semi-private label brands for kitchen category.
- Global sourcing for Kitchen Category (Mainly China, India, Vietnam, Korea and USA)
- Skilled in developing customer driven product assortments that supports department goals and strategy.
- Managing special product range, marketing, sales for e-commerce and social commerce platforms.
- Collaborate with cross-functional teams to ensure successful launch of the products.
- Responsible for managing the TV business including sourcing, operations and production for the startup
- Building the foundation for the channel, sourcing, and TV production in terms of strategy, business plan and expansion.
- Working on the e-commerce frame work, design, category map, and listings process plans.
- Working with the legal team to finalize the merchant facing T&C for the website and TV business
- Finalized the process maps from sourcing to fulfilment and payments for the merchants and customers, with complete impact on business.
- Handling category P&L including sales, marketing, promotion, vendor development, product sourcing, and pricing
- Prepare strategic plans with respect to sales growth targets, promotional strategies, brand building, product portfolio mix, etc.
- Identified and developed new avenues to additional profit through brand partnerships for shows and marketing
- Continuously working to augment current product portfolio by identifying vendors, evaluating products & facilities, and leading commercial negotiations
- Working with established national and international brands in the category to deliver organizational and brand objectives; added national brands in the portfolio like Whirlpool, Godrej, Sunflame, Inalsa, Electrolux and Wonderchef over the past 1 year
- Identify and screen potential business opportunities by analyzing market trends, demand drivers and competitive forces
- Managed a team of 4 along with their deliverables, training and engagements
- Worked as lead buyer & merchandiser managing P&L for Home Improvement & Storage sub-category; played a pivotal role in new products and sub-category launch including managing new vendors, warehouses, contracts, and creating supply chain
- Developed the Home & Kitchen sub category from scratch to $15 million per annum
- Worked closely with the brands like Steelo, Joyo, Priceware, Nayasa, Curring Edge, Lock & Lock, etc.
- Developed sales & marketing strategies; finalized category product mix
- Identified gaps in product portfolios and added new vendors & products to bridge the gap; chalked out product propositions & sales strategies
- Worked with the Creative Team and Anchors for planning for the show presentation & concept, merchandising and flow
• Successfully produced
o 10 half an hour shows with well-known Master Chef Sanjeev Kapoor (Special cook wares & bake ware)
o 2 half an hour shows with known celebrity Shweta Tiwari (Dinner sets)
o A prime time show on Homeshop18 providing consumers a wide array of home, kitchen products at affordable prices.
o Home Furnishing shows of brands like Bombay Dyeing, Portico and Weaves etc...
o Apparel Shows of brand like- United Colors of Benetton, FAB India, BIBA, Lee, Levi’s, and GRAVIERA
• Efficiently worked as an expert (Anchor) on live shows (Home & Kitchen)
- Worked as Producer & Anchor for television product sales & promotion shows for Home & Kitchen Category. Worked with brands like UCB, Fab India, Biba, Wonderchef (with Sanjeev Kapoor), Chabbra 555 etc
- Developed product promotion script, managed on show product placement and product layout to deliver maximum sales & brand recall
- Successfully showcased the products with detailed features resulting in record sales
