Sales / Business Development Manager
SAFID Co., Riyadh KSA
Total years of experience :29 years, 0 Months
• Demonstrated commercial acumen, spin selling approach in Contracting market
• Raised market share by increasing sales to contractors. Contributed to office sales of SR 200 million yearly. Increased territory sales by prospecting clients including Aramco
• Prepared Quotes and pre-qualification submittals and annual sales budget, to introduce Round HVAC ducts (new proprietary tech) into the market, hence closing significant deals
• Leveraged on listening and closing skills to optimize sales results. Committed to customer service, adding new customers while maintaining decent service levels with existing accounts
Drove cross-functional coordination with the Production Planning, Customer Service Engineering and logistics teams and monitored progress through cross team coordination
• Production Planning: Improved production workflow by planning/prioritizing fabrication
• Customer Service: Supervised complex handling of client concerns (≈ 40 simultaneous projects). Exceeded customer satisfaction consistently. Streamlined logistics operations for domestic delivery and export. On time, on budget of about 300 deliveries/month
• Quality System: Set up QMS ISO 9001:2015 hence reduced drastically quality failures by addressing root causes, corrective/preventive actions and internal audit. Improved material inspection methods by liaising with Quality and Production.
• Held responsibility for Sales during critical 2009 world economic crisis. However improved sales in 2010 by ≈ 45% (Y/Y) by closing major deals through identifying opportunities
• Attending presentations at sport federations in Switzerland. Acquired extensive knowledge, Arranged corporate bi-lingual presentations to Mega projects decision makers and secured deals. Supported pre-sales and post-sales company products.
• Maintained Key Account Management. Built up customer relationships at different levels for business development and managed Construction Chemicals sales through dealers
Developed customer strategies, marketing campaign plans and conducted sales presentations to generate opportunities and promote specific products. Visited ≥ 100 consultant to develop awareness and knowledge. Arranged dozens of presentations. Verifiable success specifying products. Expanded market opportunities. Held responsibility of direct B2B sales and managing office staff triggering a sales turnover of ≈ SAR 15 million yearly while providing market intelligence to management
Launched a rapidly growing family business, created and managed budgets, analyzing financial data dealt with payment types (L/C’s), Business Planning and Forecasting. Closed deals with suppliers, secured financing from banks, and hired staff, elaborated a marketing plan for shop-within-a-shop formats for merchandise assortments display. Successfully secured wholesale deals at trade exhibitions.
Learned necessary leadership abilities, technical expertise, and communication skills as well as business basics, quantitative methods, and behavioral science in a problem-solving framework Note: Thesis not completed.
