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Haidy Farouk, Category manager /Customer Experience at Victoria’ secret

Haidy Farouk

Category manager /Customer Experience at Victoria’ secret ·Alshaya

United Arab Emirates

Bachelor's degree, Engineering

Work experience

Total years of experience: 15 years, 4 months

Category manager /Customer Experience at Victoria’ secret

November 2014 - Present

Alshaya

Dubai, United Arab Emirates

November 2014 - Present

• Fosters a customer-centric culture, where the full energy and activity of the store team are focused on delivering highly satisfying customer experience.
• Serves on sales leadership team and is responsible for total category results.
• Owns the customer experience throughout the total store.
• Supports models and enhance all selling and sales support behaviors to ensure seamless customer experience.
• Gains business insight and creates SMART action plans that improve execution and results in partnership with category supervisors.
• Manages and resolves customer relations issues.
• Reinforce all activities related to providing a safe working environment.
• Supports development and implementation of store strategy to reduce shrink.
• Creates an awareness of and builds capabilities in loss prevention by fostering a culture of honesty and connecting the links between customer service, associate engagement and shrink.
• Owns talent management lifecycle of direct reports including onboarding, assessment, retention, career development, succession planning and recognition.
• Coaches direst reports to leverage the talent management life cycle.

Company industry:
Retail & Wholesale
Job role:
Management

Shop manager

January 2014 - October 2014

Azadea group holding

Cairo, Egypt

January 2014 - October 2014

Responsibilities:
• Solve critical store operational problems including customers’ complaints, in order to ensure operational effectiveness and to increase customers’ satisfaction.
• Assist in recruiting and selecting shop staff by verifying job-fit and team-fit of candidates.
• Manage annual allocated budget by monitoring expenditure up to set limits, optimizing and reducing costs where possible and reporting variances versus budget.
• Ensure the stock is effectively measured and controlled and manage order placement activities to maximize sales and meet stock performance objectives.
• Monitor the shop hourly revenue and prepare staff schedule accordingly in order to ensure that the Shop/Department manpower is effectively matched to operational requirements in a cost effective manner.
• Prepare management information reports on store performance in order to allow informed decision making.
• Ensure the effective communication of sales plans and targets to the Shop/Department team, managing performance, developing and motivating employees, in order to ensure the highest levels of performance and the achievement, or exceeding, of sales targets.
• Manage Shop events and marketing activities by ensuring proper coordination with suppliers, media, and other concerned parties
• Perform other shop related activities such as overseeing the shop merchandising, verifying the cleanliness, display and maintenance of the Shop window, placing orders and other

Company industry:
Retail & Wholesale
Job role:
Management

Assistant Manager 1

August 2013 - December 2013

Azadea Group Holding

Cairo, Egypt

August 2013 - December 2013

Azadea Group Holding Egypt
Assistant Manager 1 at Oysho

Responsibilities:
• Greet customers and ensure that they are served by shop staff in a timely
manner and in compliance with quality and customer service standards.
• Report occurring operational issues and handle customer complaints in in a timely manner, suggest solutions or escalate them as appropriate in order to ensure operational effectiveness and customer satisfaction.
• Handle or assist the Shop/Department Manager in handling the maintenance of inventories and placement of product orders to ensure
effective stock management and availability of products.
• Supervise the Opening process of the shop in order to ensure that all set
procedures regarding petty cash, reporting, systems, etc. are respected.
As From Jan 2014 till Azadea Group Holding Egypt
present

Company industry:
Retail & Wholesale
Job role:
Management

Assistant Manager 2

February 2012 - July 2013

Azadea Group Holding

Cairo, Egypt

February 2012 - July 2013

Responsibilities:
• Greet customers and assist them in their purchase decisions by offering
expert advice in compliance with quality and customer service standards.
• Support the Shop/Department Manager in maintaining inventories and placing product orders to ensure effective stock management and
availability of products.
• Assign routine and non-routine tasks to Sales Associates, Cashiers and
Coordinators, in order to ensure that activities are carried out in the most
efficient manner.
• Assist in the preparation of the staff schedule in order to ensure that the
Shop/Department manpower is effectively matched to the shop's
operational requirements in a cost effective manner.
• Communicate sales plans and targets to the Shop/Department team,
monitor performance on an ongoing basis and suggest corrective actions to hierarchy when needed.
• Motivate team members and provide them with the necessary support in terms of training and development in order to optimize sales results.

Company industry:
Retail & Wholesale
Job role:
Management

Sales Associate at Oysho

February 2011 - January 2012

Azadea Group Holding Egypt

Cairo, Egypt

February 2011 - January 2012

Responsibilities:
• Greet customers, order assistance and serve them in order to ensure their
needs are answered in a timely manner and in compliance with quality and customer service standards.
• Arrange and replenish on a continuous basis the shop shelves and ensure
that the shop floor and shelves are kept clean and tidy at all times.
• Watch for and prevent security risks and the''s and escalate occurring
incidents to the hierarchy in a timely manner in order to avert loss.
• Perform physical and electronic inventory of shop products on a regular
basis as per company's guidelines in order to ensure accurate stock
keeping.
• Take measurements for any needed alteration, assign price according to set
price.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Other

Education

Banha University

July 2010

July 2010

Bachelor's degree, Engineering

Egypt

Banha University o Faculty of Engineering. o Grade: Very good, Eight Ranking 2005-2010 o Department: Communication Engineering
View attachment

The English school ESC - Cairo, Egypt

July 2005

July 2005

High school or equivalent, Physical science

Egypt

Skills

Data Network
Expert
Data Network
Expert
Training
Expert
Training
Expert
Oracle
Expert
Oracle
Expert
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert
ASSOCIATE
Intermediate
ASSOCIATE
Intermediate
BASIS
Expert
BASIS
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
GREET
Expert
GREET
Expert
INVENTORY
Intermediate
INVENTORY
Intermediate
SALES
Expert
SALES
Expert
SALES ASSOCIATES
Expert
SALES ASSOCIATES
Expert
SALES PLANS
Expert
SALES PLANS
Expert
TO SALES
Expert
TO SALES
Expert
TRAINING
Expert
TRAINING
Expert
Data Network
Expert
Data Network
Expert
Training
Expert
Training
Expert
Oracle
Expert
Oracle
Expert
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert

Languages

Arabic
Expert
Dutch
Intermediate
English
Expert

Training and Certifications

Certifications
ICDL
Jan 2005
Cisco CCNA
Jul 2010

Training
Basic finance
Azadea Group Holding
Communication skills
Azadea Group Holding
Train the trainer
Azadea Group Holding
Presentation skills
Azadea Group Holding