National Brand Manager - Rauch
Quality Trading Company
Total years of experience :10 years, 4 Months
• Creating the Marketing Strategy for the Brand.
• Improve Brand Communication and Positioning.
• Building a long-term plan to gain a higher market share.
• Strengthen the supplier relationship to optimize the budgets.
• Product Development and New Product Launches.
• Handling Profit & Loss of the brands.
• Tracking Customer’s P&L to ensure profitability.
• Applying Marketing Strategies.
• Maintaining Supplier Relationship.
• Controlling Marketing Budgets.
• Preparing Promotional Calendar including Brand Activations through all channels.
• Validating supplier payments for the Management to ensure error free financial transactions.
• Reviewing the inputs for all Business Development Agreements with the customers on a quarterly basis.
• POP Enhancements by developing branding materials, Stands, Planograms and communications.
• Following up with all departments (Sales, Supply Chain, Finance and Operations).
• New Product Development that includes:
- Negotiations with suppliers.
- Product study and research.
- Brand analysis.
- Identify opportunities.
- Prepare the value chain as well as product Pricing.
- Forecasting.
- Launch and long term planning.