Brand Marketing & Development Manager
Bupa Arabia
Total years of experience :13 years, 10 Months
Successfully managed 2 services programs by protecting the identity & guideline, monitoring the performance indicator, enhancing the image and branding, and developing awareness campaigns. Launched new identity of these programs; Developed new tools to raise the awareness & usage through continues research and analysis of customers’ data
Led different researches to measure and track the brand health performance and conducted several researches to study and examine the insurance industry. Benchmarked Bupa’s offering against competitors; and formed studies using different research techniques such as Quantitative & Qualitative methods
Successfully formed and executed brand guideline and identity, and established the marketing department; redefined services offering and product names as well as enhanced communication internally and externally
Improved sales of Carton category of lubricants products by deploying successful promotions targeting B2C & B2B segments. Enhanced products display and visibility of the brand in the market by establishing Total Pitstop in key locations across main cities
Started as assistant product manager and promoted one year later after increasing market share and enhanced trade activities of Samsung small home appliances. Conducted successful promotional campaigns and maintained the number one spot for Microwave Oven in KSA Market.
Improved the trade activities of the brand and protected the brand guideline; managed to retrieve old clients back within 3 months of operation; and organized and support the execution of Redbull roadshow and events
Promoted the brand by visiting target audience at their premises to educate them on the product and brand; and supported the company in managing, organizing & exciting events and roadshows
• Global Marketing Research: conducted a comprehensive marketing research for Moog, Inc. in order to expand their business in Taiwan • Applied Project: worked with Volvo Trucks North America as Marketing Intern for A) Providing the company with different solution to reposition the plant image, B) Generating several ideas and methods to represent the energy management concept
Bachelor degree in Marketing Working With STC as Intership Program (Mentiomed in The working Experience).