Hania Armish

Directed the companys strategic growth, delivering 20% increase in lead generation through
innovative digital marketing solutions. Spearheaded digital transformation initiatives, optimizing
workflows that reduced campaign turnaround time by 30%. Builtand nurtured long-term client
partnerships, achieving a 95% client retention rate through customized strategies. Managed
global operations across the USA, Canada, Saudi Arabia, and Dubai, ensuring consistentservice
qualityandmarketexpansion.

Supporting end-to-end recruitment — sourcing, screening, and shortlisting candidates via job
boards, social media, and headhunting. Posting job openings across multiple recruitment
platforms and university career portals. Coordinating and scheduling interviews for various
positions across departments. Managing professional communication with candidates through
LinkedInandemail, ensuringtimelyupdatesandfollow-ups.Assistinginonboardingactivitiesand
maintaining candidate databases. Working with AI-driven HR tools for data processing, system
updates, andrecruitmentoptimization.

Designed marketing automation workflows, increasing lead generation by 30%. Streamlined
RecordofRecord(ROR)processes, reducingerrorsby25%andimprovingcompliance.Supported
SABER certification for Saudi exports, ensuring 100% on-time regulatory approvals. Launched
digitalcampaignsthatboostedbrandengagementby40%andexpandedaudiencereach.

Designed and implemented integrated marketing strategies to promote 15+ literary events and
publications, attracting 200+ attendees and readers. Directed social media management across
multiple platforms, increasing engagement by 45% and expanding the follower base by 35%
through consistent content, campaigns, and analytics-driven improvements. Managed public
relations activities, securing 50% more media coverage and strengthening the organizations
reputation within the literaryand cultural community. Collaborated with cross-functional teams
and external partners to align messaging, ensuring consistent brandingacross digital and offline
channels.