Happy Reda, Art director

Happy Reda

Art director

Kellogg's

Location
Egypt - Cairo
Education
Diploma, Social Media
Experience
23 years, 2 Months

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Work Experience

Total years of experience :23 years, 2 Months

Art director at Kellogg's
  • Egypt - Cairo
  • My current job since March 2009

•Create concepts, brand identities, and promotional events designed to include Packaging, logos, billboards, banners, direct mail, signage, menus, websites, BLT, and more.
•Develop entertainment branding and promotional materials.
•Initiate and manage an in-house advertising agency.
•Create design concepts, brand identification, and promotions
•Develop creative campaigns, brand integrity, strategies, production, copywriting, and presentations completed client turn special requests.
•Create workflow process, data-trafficking, policy, and brand guidelines.
•Monitor and forecast projects to ensure results from customer budgets.
•Analyze research trends and submit requests for proposals.
•Develop contracts and manage finances.

Junior Art Director at Combiblok
  • Saudi Arabia - Riyadh
  • December 2005 to December 2009

- Supervise the Rotgravure & Flexo and offset team
Worked to support the senior creative staff with day-to-day tasks.
- Assisted the conceptual team to bring concepts to fruition.
- Utilized crucial design software skills to assist with projects.
- Engaged professionally with clientele to ensure high satisfaction rates.
- Assisted with all aspects of the creative process from copywriting to design and execution.

Art Director for rotogravure & flexo packaging at Swisspack Redimpex for packaging & printing factory (Egypt).
  • Egypt - Cairo
  • November 2003 to December 2005

- Receive the customer design and understand his specification,
- Plan and supervise the production steps starting from color separation with cylinders suppliers,
- Checking final prove from cylinders suppliers to decide about inks, degradations, tints, spot colors, process colors and dimensions whether it matching the final approved cromaline or not with all possible equipment or manual.

Graphic Designer at IPS for trading & packaging (Engraving Rotogravure Factory, Egypt)
  • Egypt - Cairo
  • March 2001 to November 2003

Graphic Designer, Operator, Technical support, Supervising team work, Marketing & sales.

Education

Diploma, Social Media
  • at Canadian chamber
  • January 2018

Digital Marketing diploma

Diploma, Marketing
  • at American university in Cairo
  • July 2011

I.A.A International Advertising Association’s (Diploma in Marketing Communications) from American university in Cairo

Master's degree, Marketing
  • at Ohaio
  • November 2008
Bachelor's degree, Packaging & Deisgining
  • at Applied Arts
  • August 2001

B.Sc. in Printing &Publishing& Packaging

High school or equivalent, High School
  • at Patriarchal College Cairo
  • June 1997

High School Education with grade more than 90%

Specialties & Skills

Packaging
Art Direction
Marketing Communications
rotogravure
Photoshop & Illustrator & Freehand & Microsoft office
Deigning & Creativity
Negotiation
Ads Creativity
Creative
Leadership
Brand Campaign

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

I.A.A International Advertising Association’s (Certificate)
Date Attended:
July 2011
Valid Until:
January 9999

Hobbies

  • Creating plays and novels
    Creating many plays & novels Ad creativity