haricharan kasthurirangan

Took complete ownership of brand marketing for Cognizant- Testing Services. Created, executed & oversaw all strategic marketing efforts for the practice. Led innovations, brand development, designed marketing programs, created Go to market collaterals, sales kits and intelligent creative concepts that worked as a lynch pin in winning new businesses & established brand consistency across entire practice.
Recognized as an innovator, built practice credibility, value & offerings through creation and promotion of pioneering executive suite ideas, provocative innovations, new solutions & methodologies, and groundbreaking intellectual capital that opened the doors to new engagements.
Highlights:
Business Innovation, Thought Leadership & Practice Development

 Izone - A comprehensive idea management framework to help the practice innovate, adopt and implement.
 QA REAL (Interactive PDF) - Envisioned & implemented one of its kind rich multimedia AV pdf and the first external facing magazine for Cognizant-Testing services.
 Quick start consulting- Ideated, strategized & developed an online consulting framework to help more traction in the market
 EZone -Interactive concept arena that ensures creating exceptional customer experiences intended to alter the way they think, feel, act and understand what testing is all about in the most customer-oriented and creative way.

Marketing, Strategy & branding
 Go-to-Market Strategy for FY10, 09, 08 & 07 Customized to suit various geographies -
 Conferences - Star East/west conference and others - Evolved conference & stall design on a consistent theme that created enormous brand prominence & appreciation (A beach with a life guard station and a surf board simulator to drive the message that Cognizant life guards software quality)
 E-sales Tool Kit - Envisioned the whole idea of having the Sales tool kit in an online flash format to enable garner the attention of prospective clients by increasing the footfall to the website

Providing strategic leadership to team of 6 design professionals. Led design direction, maintained client relationships, managed all sales efforts and worked extensively on exceptional design, branding and brand revival strategies.

Worked creatively on publicity designs, movie trailers and titling, trade show booths, advertisements, posters, postcards and other print collaterals.

Responsible for assisting the Senior Visualiser by supplementing or taking over various design efforts .Helped in designing print collaterals from mockup to completion

Specialized learning and on the job experience in industry techniques -methods of film production and animation, motion capture, script writing, production planning, film editing, lighting, layout design, character design, and story boarding. Trained in 2D and 3D computer design, as well audio and video design.