Chief Executive Officer
Synergy IT&T Consulting FZE
Total years of experience :13 years, 6 Months
Assumed accountability in developing and instituting marketing, commercial, financial and human resource
strategy for the fulfilment of company's strategic growth objectives;
• Leveraged expertise to conduct financial analysis, research business deals, negotiate and close on
contracts.
• Expertly handled projects, including marketing, management and strategy for FMCG, MNO/MVNO,
new market entry strategy and many others.
• Directed hiring and training of new department managers to drive organisational improvements.
• Cultivated strong industry relationships to promote services and improve business operations.
• Spearheaded multiple projects in China, Europe, the Middle East and Africa (EMEA) and USA with offices in
Bucharest, Romania; Dubai, UAE; Frankfurt, Germany; and Warsaw, Poland;
• Collaborated with Telekom Austria and other telecommunications operators, as well as with Motorola, Huawei
and other equipment providers to provide business development, contract, negotiation, business intelligence and
consulting on clients;
• Designed and implemented business plan on turnkey project for trial operator to test new 4G technologies;
• Managed the deployment of telecommunication equipment for the assessment of rail line in Pennsylvania, USA,
including signaling, controlling, data center, dispatch, operations support system/business support system
(OSS/BSS), optimization and testing equipment through evaluation of HollySys Automation Technolo's solution
on rail automation system;
• Has been in charge of administrating long-terms agreements, performing multiple market researchers, and
monitoring reports on news and industry updates to gain competitive advantage on telecommunication operators
and companies, including mobile/virtual network operator, rail, power and fast-moving consumer goods (FMCG)
in Africa, Europe and Middle East.
• Closely monitored consulting agreements to distinguish and resolve the challenges for positive results and support
on organization in determining business strategy and goals;
• Mentored consulting teams in finding the best solutions for clients, including OSS/BSS, customer relationship
management (CRM) and software solutions, as well as on IT needs and development;
• Displayed expertise in digital marketing, ecommerce, search engine optimization (SEO), search engine marketing
(SEM), social media and content automation;
• Managed 2 consulting projects for e-commerce businesses including:
o user experience, website design, IT and software solutions,
o main store layout and design, service and return policy etc.
o stock management, sales forecasting, customer loyalty programs, advertising.
Panama City, Panama
• Retained key clients and business integrity throughout company transition to new location.
• Provided telecom consulting in Panama, Germany, Poland, Romania, the United States, the Caribbean, and
Central/South America.
• Conducted regional market surveillance.
• Maintained active involvement in region market surveillance activities;
• Held responsibility in remotely reporting to shareholders, as well as overseeing profit and loss statement and
operational authority;
• Drove efforts in managing the projects in Central and South America for Panama City, Panama and Frankfurt,
Germany;
• Rendered consultative support on telecommunication, marketing, and management in Panama, Germany, USA,
Caribbean and Central and South America;
• Developed business plans and corporate strategy on marketing, communications, products and services, market
research and segmentation, customer service, business process engineering and sales;
• Functioned as Chief Marketing Officer (CMO) in restructuring the Marketing Department of Techtelc S.A.
Bucharest, Romania
• Conducted all marketing operational management and customer experience management for private
German-Romanian company.
• Administrated the rebranding of publishing house and restructuring of Marketing Department;
• Handled a team of 4 direct report, including sales directors and heads of distribution and warehouse, as
well as a team of more than 100 employees;
• Guided the teams of marketing and sales division across all channels on online, including email, CRM,
pay-per-click (PPC), SEO, as well as offline, including partnerships, advertising, direct mail, promotions,
events and display.
• Initiated the establishment of long-term marketing strategy with clear priorities, objectives and metrics
which boosted customer adaptation, retention and satisfaction, as well as strengthened brand positioning;
• Pioneered the development of innovative and effective communication and sales strategies, which
brought significant impact on business branding;
• Made significant contribution on the launch of two products, as well as on company transition from paper
products to computer applications;
• Initiated market research studies, directed operations and reviewed findings to optimise marketing
approaches.
• Demonstrated proficiency in managing the publishing house rebranding, which increased company's
revenue by 10%.
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courses: Mediation Certification, Mediation Council, Bucharest, Romania C and C++ Suite Programming, ICI