Digital Marketing Manager
sugarmoo.com
Total years of experience :14 years, 3 Months
Sugarmoo.com is a first online desserts and cakes bakery in Dubai. Its desserts and cakes are unique, yummy and caters all the occasions.
Responsibilities:
• Lead overall Digital Activities of SugarMoo Desserts.
• Played a vital role in the SugarMoo website development and migration.
• Create and execute long-term strategies to drive website traffic, online visibility through SEO, SEM and SMM.
• Work closely with the social media team to build Social media strategy/optimization for enhanced engagement with the brand.
• Effectively coordinate and manage accounts with affiliate partners like 24h.ae, talabat.com, zamato.com etc. for increasing the overall online sales.
• Delivering periodic performance updates of the campaigns using web analytics.
• Support the team members to achieve their professional goals.
GenerationC is a digital marketing agency located in Media City, Dubai. I was responsible for SEO & PPC campaigns of all the existing clients. I used to analyze and create campaign proposals for pitching new clients.
SEO Responsibilities:
• Market, consumer and competitor research and analysis.
• Conduct keyword research based on relevancy and traffic.
• Identify content gaps and communicate any new content opportunities.
• Collaborate with content writers to ensure that their content is SEO friendly.
• Monitor, track and report the website traffic, including trend analysis.
• Optimize homepage/landing page content, meta titles, meta descriptions and header tags to ensure optimal and relevant organic traffic.
• Manage link building campaigns in coordination with client SEO goals through competitive analysis and related market opportunities.
• Find and rectify 404, sitemap, robots and on-page errors using Google Webmaster Tools.
PPC Responsibilities:
• Know client online advertising objectives and prepare a plan to reach the precise target audience online.
• Conduct Keyword research based on campaign objectives for Search and Display Networks.
• Write ad copies for Search and design banners for Display Network.
• Create/optimize landing pages for new campaigns (WordPress, LeadPages and InstaPage)
• Manage and optimize campaigns across search, display and social networks to ensure campaign goals are met.
• Track/tag all the campaign goals in Google Analytics and optimize for better ROI.
• Keep current with PPC trends and actively research, test and propose new approaches to improving campaign performance.
• Recommend new digital advertising opportunities if required to existing clients.
Easymatrimony.com is a matrimonial portal. I was responsible for digital marketing, development management and web administration of easymatrimony.com.
Digital Marketing Responsibilities:
• Keyword Research and Analysis for SEO and paid advertising campaigns.
• Placement analysis and planning for display advertising campaigns.
• Plan and execute Contextual, placements, audience, content and retargeting advertising in Google search, display and social media on PPC, CPM and CPA basis.
• Negotiate and purchase fixed cost advertising inventory from leading web portals as and when required.
• Social Media optimization includes content strategy, develop brand awareness, blogging, community participation, generate inbound traffic, cultivate leads and sales.
• Plan and execute e-mail advertising programs with leading job and classified web portals.
• Measure campaign performance and delivery.
• Track optimum reach of display campaigns and make changes to reach new potential customers.
• Ensure all campaign goals are met, including start and end dates, impressions delivery, and any associated actions within the allotted budget.
• Work with tag providers to troubleshoot creative issues and ensure creative adhere to advertising guidelines.
• On-Page Optimization which involves Meta Tag Optimization, Keywords, Description, ALT Tags, Site Maps, Robot.txt, Google Maps etc..
• Generate list of relevant blogs/websites from google.com which allows backlinks and build links to improve the web pages' visibility in search engines as part of off page optimization.
• Analyze customer demographics, behavior and drop outs using Google analytics to determine what changes need to be done with web pages and campaigns.
Web Site Development and Management
Responsibilities:-
• Test the website from the user prospective in all web browsers and submit the issues to the web development team for rectification.
• Create a new functionality list which needs to be added to the website and explain the new requirement to Web development team.
• Take the backup of database and website files on a weekly basis from dedicated server using FTP access.
• Update the database and files in dedicated server which I receive from the development team and test the newly added functionality.
• Manage timely renewal of all domain name extensions in godaddy.com, subscription extension of dedicated server and automated SMS and email credits.
Bachelor of Arts
