Business Planning and Marketing Manager
Canon
Total years of experience :16 years, 8 Months
• Lead and inspire the Planning and Marketing team
• Responsible for development of $15 million company budget and reviewing forecasts during the year while making sure company achieve revenue targets and profitability.
• Working on company short and mid-term growth plan.
• Manage direct/indirect business (channels, resellers) costing and pricing, and ensure company achieve target revenue and profitability.
• Manage products team for IPS (industrial priming solution) & WFP (wide formant) to support sales team and customers from technical perspective, operational and support on selling cycle.
• Screen sales forecast and make sure it’s accurate, also insure stock availability.
• Review and pricing tenders, contracts and lease offered to market and insure company making target revenue and profit.
• Communicate with Canon head-office on pricing support to ensure the local Qatar operation is making higher revenue, winning competition and maximizing profitability.
• Build promotions, offers, campaign internally and to the market with the purpose to maximize sales and market share.
• Responsible for all Communication with Canon head office with all required trainings, workshops and events locally and regional to keep the market up to date with latest technology introduced by Canon.
• Responsible for all corporate communications locally and make sure the company follows Company guidelines.
• Responsible for the showroom and demo machines including ensuring the latest products are on display and we have completed all required workshops, testing and demonstration required.
• In charge of demand planning and inventory to maintain target turn-over and aging.
• Complete analysis and study competition and local market to make sure to provide best service and solution to customers.
• Prospect for potential, new clients and turn this into increased business.
• Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
• Participate in pricing the solution/service.
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately.
• Present to and consult with senior management on business trends with a view to developing new services, products, and distribution channels.
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
• Ensure that data is accurately managed within the company’s CRM.
• Forecast sales targets and ensure they are met by the team.
• Present business development training and mentoring to business developers and other internal staff.
• Research and develop a thorough understanding of the company’s people and capabilities.
• Maintain all the required reports which are instrumental in the fulfillment of sales process.
• Achieving sales target set for the month.
• Regular market visits to complete the target set for the month.
• Provides high Quality information on all products/ services.
• Respond to opportunity arising for across selling.
• Handles all allocated function with strict adherence to set processes.
• Provides the very highest standard in customer service.
• Sell Bank insurance products and finish all paperwork and documentation with insurance companies.
Special tasks:
• Doing Yearly Provision for QCB (Qatar Central Bank), reading and analyzing all MIS data and put it on QCB Portal. and write QCB Provision Policy for the Bank.
• Did Provision Manual as Central Bank System 2011.
• Send All Information needed for Qatar Credit Bureau.
• Liaising and networking with a range of stakeholders.
• Communicating with target audiences and managing customer relationships.
• Liaising with designers and printers.
• Maintaining and updating customer databases.
• Contributing to and developing marketing plans and strategies.
• Monitoring competitor activity.
• Hold marketers meetings for the purposes of developing new and novel market strategies.
• Increasing the growth of market share and market studies.
• Market Research and study of Media sector in Qatar and study of competition.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Overseeing key projects and working with the creative teams to ensure a high quality of operations and service.
• Setting up a Marketing and Advertising Strategy and budgeting for both.
• Recognizing the focal points/persons that are in charge on all outgoing and incoming documents in divisions and Departments and translating to I.T department.
• Assisting with the set up of building File Net System.
• Identifying the requirements for the system.
• Offered follow up and training of these systems to related departments.
• File Management.
• Clearance of personnel transactions.
• Data entry.
• Reporting.
Duties and Responsibilities: • Assistant in Marketing Department and I.T Department.
• Communicating with Clients.
• Hardware & software maintenance.
• Internet maintenance.
• Developing accounting system.
• Graduate: General MBA (Master of Business administration) NYIT- New York Institute of Technology (May 2009)
• Academic: Bachelor's Degree in Management Information System Al-Ahliyya Amman University (Amman, Jordan) (June 2006)