Hasham Ur Rehman

Marketing manager at Almarai

• Saudi Arabia - Riyadh
• My current job since July 2018

Category Manager at Almarai

• Saudi Arabia - Riyadh
• July 2012 to July 2018

Senior Brand Manager at Continental Biscuits Limited (affiliated with Kraft Foods)

• Pakistan - Karachi
• January 2011 to July 2012

• Development of marketing strategies and products to generate new business opportunities.
• To identify market segments, demographics and market potential of the assigned Brands.
• Sales Budgeting and Forecasting.
• A&P budgeting and monitoring of expenses.
• To continuously monitor product movements of the assigned Brands and conduct regular market visits to analyze brand performance.
• To create cost effective advertising opportunities & creativity on existing and new channels.
• Inter-departmental co-ordination for the planning, development and implementation of Brand Strategies.
• Close coordination with the creative / advertising agencies for the purposes of ensuring effective and efficient creative planning and implementation of the same.
• Manage media planning, buying and placement.
• Responsible for Market Research and providing inputs that have implications for the strategic direction and positioning of the assigned brands’

Brand Manager at Continental Biscuits Limited (affiliated with Kraft Foods)

• Pakistan - Karachi
• October 2007 to December 2010

• To prepare annual and quarterly budgets and marketing plans and presentation of the same to top management.
• Development of marketing strategies and products to generate new business opportunities.
• To identify market segments, demographics and market potential of the assigned Brands.
• Sales Budgeting and Forecasting.
• A&P budgeting and monitoring of expenses.
• To continuously monitor product movements of the assigned Brands and conduct regular market visits to analyze brand performance.
• To create cost effective advertising opportunities & creativity on existing and new channels.
• Inter-departmental co-ordination for the planning, development and implementation of Brand Strategies.
• Close coordination with the creative / advertising agencies for the purposes of ensuring effective and efficient creative planning and implementation of the same.
• Manage media planning, buying and placement.
• Responsible for Market Research and providing inputs that have implications for the strategic direction and positioning of the assigned brands’.

Media & Marketing services Manager at Continental Biscuits Limited ( affiliated with Kraft foods)

• Other
• October 2006 to October 2007

Assistant Brand Manager at Continental Biscuits Limited (affiliated with Kraft foods)

• Other
• January 2005 to October 2006

Marketing Services Executive at Youngs Food Products

• Other
• June 2004 to December 2004

Rsearch Consultant at Pak Shaheen Conatiner services

• Other
• March 2004 to June 2004