Hassane CHHILIF

Mission : Driving the holistic development and market performance of the Dacia brand to enhance its positioning and achieve strategic business objectives
• Development and executionof comprehensive brand strategies to boost Dacias market presence and achieve sales targets.
• Product lifecycle managementfrom concept to launch, collaborating with R&D, design, and sales teams to ensure alignment with brand identityand sales targets.
• Oversight of marketing campaigns and communications, including digital, print, and experiential initiatives, to enhance brand visibility and customer engagement.
• Analysis of market trends and competitor activitiesto identify opportunities and adapt competitivenessfor sustained growth.
• Cultivation of strong relationshipswith dealer networks and key stakeholders to optimize sales performance and maintain brand standards.
• Team leadership and mentorship, fostering a collaborative environment and driving individual and collective growth.

Mission: Catalyze the growth of the company by spearheading innovative marketing strategies that expand brand loyalty, market presence and capture significant market share.
• Benchmarking and competitive intelligence to monitor market and competitive trends.
• Development and implementation of proactive marketing and communication strategy to strengthen the
companys brand positioning and presence.
• Definition, execution and follow-up of operational marketing and product/project launch plans.
• Management of the local product portfolio lifecycle (both development and commercial portfolios) in
close alignment with the Technical department.
• Co-construction and execution of targeted and demand-generating sales campaigns for direct and indirect
customers, utilizing a comprehensive marketing mix (4Ps).
• Complete management of digital and content strategy planning and activation, from conception to promotion.
• Creation of varied and engaging marketing and communications materials (press releases, videos, etc.).
• Definition of optimal communication schedules and mixes to achieve corporate objectives.
• Implement digital and print communication plans and monitor campaign performance.
• Management of marketing and market studies, in addition to new product launch studies.
• Projects management in coordination with internal and external stakeholders.
• Analysis and monitoring of product sales performance.
• Organization of events and participation in trade shows and fairs.
• Led a team of three, alongside collaborating agencies and external service providers.

Mission: Marketing and animation of the bancassurance activity within Crédit du Maroc.
• Management of a team of three people, in addition to agencies and external service providers.
• Implementing the bancassurance marketing strategy at Crédit du Maroc in collaboration with the banks key stakeholders.
• Design and roll-out of the annual bancassurance marketing plan.
• Management of marketing and datamining studies to strengthen customer/market knowledge.
• Study and implementation of new products for Crédit du Maroc customers.
• Promotion of the product offer through CRM, CRC and communication campaigns.
• Training of the sales force and support as a technical referent of the offer.
• Steering and coordinating bancassurance activity projects (launch of new products, streamlining customer
paths, automating processes, upgrading procedures).
• Carrying out duties in accordance with compliance, privacy, legal and regulatory requirements.
• Management and monitoring of the commercial performance of the bancassurance offer.
• Implementation of the communication plan and the bancassurance digital strategy.
• Organization of events and participation in exhibitions and fairs.

Assessment of market opportunities, identifying and developing new marketing solutions, developing go to market strategies and establishing product life cycles and enhancements.
- Acting as product owner for the bank's digital factory for bancassurance digital projects as part of an agile approach
- Design/remarketing of the products offering and implementation of innovations.
- Development of sales support tools for the distribution network and customers.
- Coordination of the training and assistance of the distribution network.
- Implementation of promotional actions to promote product sales.
- Coordination of the implementation of the bancassurance communication plan.
- Coordination of marketing studies and competitive intelligence.
- Participation in exhibitions and organization of professional events.
- Analysis and monitoring of sales results and proposal of adjustments.
- Carrying out duties in accordance with compliance, privacy, legal and regulatory requirements.

Mission: Management of brands marketed by Afriquia Gaz through their entire life cycle from strategic planning to tactical activities.
• Managing a portfolio of 5 brands: Afriquia Gaz, Tissir Gaz, National Gaz, Butafric and Ultra Gaz.
• Participation in the development of the annual marketing plan.
• Performing weekly sales analysis and competitive intelligence.
• Driving market studies to improve customer and market understanding.
• Developing and implementing promotional and communication campaigns.
• Creating communication and promotional catalogs and materials.
• Participation in the relevant trade shows and fairs (SIAM, Halieutis, Dawajine …).
• Organizing and managing trade marketing events for Afriquia Gaz distributors.

Mission: Understanding the reasons of the decline in sales of the Toyota Land Cruiser SUVs and suggesting solutions and activities to address it.

• Market analysis and market intelligence in the Moroccan cars market.
• Positioning study of the Toyota Land Cruiser SUVs in the SUV segment in Morocco.
• Participation in the update of the market-wise pricing strategy of the line-up.
• Collaboration in the preparation of Toyota presence at the 2014 Moroccan motor show.
• Participation in the creation of promotional material.
• Design and proposal for the creation of the Land Cruiser fan Club.

Mission: prepare the launch of two oncology drugs.