Hazem Al Yacoub

MENA
Tabuk Pharmaceuticals
Managing the in and Out licensing activities at Tabuk, Toll manufacturing and Multinational companies’ alliances.
Ensuring that all the projects are feasible and aligned with Tabuk strategy.
 Identifying and proposing new products/projects to expand and develop Tabuk’s portfolio.
 Evaluating new opportunities (In and Out licensing), in collaboration with other departments (Corp. Marketing, R&D, etc.), to
verify the portfolio fit and feasibility of each project, and ensure alignment with Tabuk’s policies and strategies.
 Planning and management of toll manufacturing at Tabuk facilities including costing and capacity planning in collaboration with
supply chain and financial departments.
 Developing business relations and, in some cases, establishing contract negotiations with the partners.
 Managing alliance business with multinational companies including Brand acquisition and second brands launches.
 Attend international pharmaceutical conferences to identify new opportunities, and to present Tabuk as the best

Ferring Pharmaceuticals S.A. Regional Office - Middle East, Turkey and Africa (META)
Responsible for the area strategic brand plan for defined products within Urology, Gastroenterology and Oncology therapeutic lines,
providing direction and support for regional and local marketing, and operational organizations. In addition to leading area branding
sub-teams.
 Preparing, controlling and executing the Urology, Oncology and Gastroenterology strategic marketing plans in close
cooperation with the operational teams across the different (MEA) countries leading to realizing the line’s turnover.
 Managing the Urology & Gastroenterology Marketing teams in the Middle East and Africa regions.
 Upgrading the marketing department business cycle through creating and incorporating “Countries Brand Plan Templates” and
“Launch Plan Templates” to the business cycle.
 Participating in the Business Plan Sales Forecast for Ferring MEA 2015-2020 in line with the global vision of the organization.
 Launching different digital promotional platforms on Social Media, targeting both the patients and prescribers.
o Social media platforms: https://www.facebook.com/Biogaiamiddleeast/ and
https://www.facebook.com/BedwettingMiddleEast including managing paid advertising, increasing
organic growth and utilizing google AdWords to help increase the traffic.
o Patients websites: http://www.guts4life.me/ and http://www.bedwetting-me.org/index.php?lang=ar
including traffic analysis via Google Analytics
o Creating events mobile applications to replace regular printed materials in collaboration with
https://www.spotme.com/
o Emails campaigns to ensure message delivery to customers, and cover HCPs that cannot be
covered by the traditional sales representative’s visits.
o Launching internal and external surveys using www.surveymonkey.com
 Running regional standalone meetings for the Urology and Gastroenterology lines with international faculty of speakers and in
cooperation with the Global Medical Affairs.
 Representing the (MEA) Area at the “Life Cycle Management Global Team” for Gastroenterology line.
 Representing the (MEA) Area at the “Oncology Global Brand Board Team” in preparation for the

MENA
Tabuk Pharmaceuticals
Leading market development activities at Tabuk including identifying new markets or new opportunities to develop current markets.
This involves developing growth strategies for penetrating new markets, preparing business plans and project management,
conducting feasibility studies to evaluate new opportunities and identifying possible acquisition targets for the company.
 Study market dynamics and recommend new markets for company’s expansion.
 Manage the preparation of entry strategies, portfolio and business plans.
 Identify new candidate companies for merger and acquisition and being part of the due diligence team.
 Project management to ensure timely execution of business plans.
 Close coordination with M&S, RA, Finance, SBD and the Top Management to allow smooth execution of the plans.
 Provide regular updates on regulations and laws issued in the different countries which might affect company’s plans and
programs.
 Perform feasibility studies for pharmaceutical products in current and potential markets or for new areas to be targeted by the
company in order to maximize profit and return on investment.
 Conduct regularly scheduled meetings with Tabuk’s (possible) partners to exchange information and decide regarding new
projects.
 Develop and maintain a knowledge management system of companies and markets.
 Pricing Tabuk’s products across the whole region.
 Provide support needed in preparing strategic business plans (long term and short term).
 Setting the New Markets’ budget for the department to be submitted to the BD

Neuroscience & Oncology -

Men’s Healthcare -

Bayer Pharmaceuticals
 Maintain and generate new business to achieve target sales revenue, through increasing the awareness and use of company’s
pharmaceutical products among potential customers for the following products:
Avalox, Adalat, Levitra, Canesten, Aspirin, Ciprobay and Glucobay.