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Hicham Bennani, Managing Partner

Hicham Bennani

Managing Partner·COFINEA / WEEM

Morocco

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 24 years, 4 months

Managing Partner

February 2024 - Present

COFINEA / WEEM

Paris, France

February 2024 - Present

Ongoing Project : CREDIRECT.MA 02/2024 -
• Support in commercial and strategic approach
• Implementation of a comprehensive 360° information system covering business, finance, marketing, CRM, and sales
• Assistance in developing a proprietary distribution network and setting up the franchise business model
• Support in institutional fundraising with hedge funds and family investment funds


Ongoing Project: INNOVA SMART HEALTH 01/2025 - 03-2025

• Support in the commercial and strategic approach
• Commercialization of the ClinOps solution
• Support in institutional fundraising: EBRD European Bank for Reconstruction and Development

Company industry:
Financial Services
Job role:
Finance and Investment

General Manager

November 2020 - January 2024

ADW

Casablanca, Morocco

November 2020 - January 2024

• Supervise all relevant aspects of the organization: finance, purchasing, procurement, logistics, management
• Supervise the administrative, social, health and logistics management of the various divisions and structures
• Prepare the draft annual action plan (management, finance, budget, human resources, communication)
• Implement decisions made by the Chairman of the managing association, the management committee and the steering committee
• Participate in the steering committee and ensure regular consultation with the supervisory and administrative authorities (ministry, wilaya, governorate, prefectural council, local council, town hall, etc.)

Company industry:
Social Services
Job role:
Administration

Business Development Director

May 2018 - October 2020

CAFPI

Casablanca, Morocco

May 2018 - October 2020

• Develop the market for public and private administration agreements
• Develop the company's own distribution network in Morocco
• Initiate and lead prescribers and business introducers
• Establish incentives for the distribution network.

Company industry:
Financial Services
Job role:
Finance and Investment

Sales & Marketing Manager

May 2014 - April 2018

VEDIMAR

Casablanca, Morocco

May 2014 - April 2018

• Defining and implementing the business development and pricing policy
• Implement the sales approach (prospecting, research, closing and selling)
• Communicating and promoting the product range through various media and supports
• Compliance with charters and monitoring the application of specifications
• Manage key account customers.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

Business & Sales Development manager

May 2011 - April 2014

SOFAC

Casablanca, Morocco

May 2011 - April 2014

• Developing our own distribution network
• Creation and development of the ‘GE’ Convention market Large public and private companies
• Management of external distribution networks (AL BARID BANK ABB, CIH, Authorized Agents)
• Designing and implementing new products and financing solutions (automotive product and financing packages, household equipment, etc.)
• Developing the marketing and communication strategy (B to B, B to C)
• Developing and deploying corporate communications
• Monitoring the economic and strategic situation of the market (personal loans, car loans, household equipment) and the strategy for expanding external networks in the territory.

Company industry:
Financial Services
Job role:
Management

Sales Regional Director

April 2005 - April 2011

WAFA IMMOBILIER

Rabat, Morocco

April 2005 - April 2011

• Develop and monitor the network at regional level. (penetration rate, conversion rate)
• Set targets and monitor sales performance
• Initiate agreements with public authorities (ministries, administrations, public offices)
• Implement the credit marketing strategy via the direct network (methodology: approach, speech)
• Supervising branch managers and sales advisers
• Recruiting, training and coaching sales team
• Initiate and lead strategic prescribers for the Group. (solicitors, developers, business agents, intermediaries)
• Create financing solutions and real estate product offerings.


03/2006 - 08/2008: Agency Manager.

• Prospecting and implementing the mortgage marketing strategy
• Developing and coordinating the network of prescribers
• Managing operational credit risk
• Operational management of the branch in terms of flows
• Implementation and roll-out of a new information system (change management for sales network users)
• Implementation of a local network development strategy
• Train and coach new branch managers
• Maintaining close relations with all players in the sector: property developers, brokers, intermediaries, developers' federations, land conservation, urban agencies, etc.

05/2005 - 02/2006: Sales Advisor
• Turn prospects into customers
• Review and authorize credit applications (in accordance with authorized powers)
• Maintaining and managing the prescriber database
• Running stands at property fairs
• Sales prospecting (new developers, start-up of property projects)

Company industry:
Financial Services
Job role:
Sales

Sales Manager

April 2004 - March 2005

Directeur commercial JOLY PRESS

Casablanca, Morocco

April 2004 - March 2005

Prospecting and implementation of customer portfolio
Animation a portfolio Management of key accounts.

Company industry:
Graphic Design
Job role:
Sales

Category Manager - Sales & Marketing

January 2002 - February 2004

Hewlett Packard Enterprise

Casablanca, Morocco

January 2002 - February 2004

• Product Manager for PCs, laptops, workstations, pocket PCs and new wireless technologies
• Establish the sales and marketing strategy (adopt the worldwide approach and adapt it to the specific characteristics of the African market)
• Introduce and launch new products on the African market (French-speaking and English-speaking)
• Draw up marketing communications plans.
• Establishing incentives for the distribution network (wholesalers, resellers, retailers, etc.).
• Set the pricing strategy for the product range.
• Organizing sales strategy and product information seminars.
• Organization of SITEEXPO (IT trade fair)
• Pre-sales technical consultant.
• Product manager handheld computer

Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Sales

Education

Hem Business School

July 2002

July 2002

Bachelor's degree, Business And Marketing

Morocco

BBA Marketing & Management

Lycée Mohamed V Casablanca

June 1998

June 1998

High school or equivalent, Economy

Morocco

High School diploma in economics Sciences

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Business Development
Expert
Business Development
Expert
Sales Driven
Expert
Sales Driven
Expert
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
Marketing
Expert
Marketing
Expert
Bureautique (Ms office)
Expert
Bureautique (Ms office)
Expert
OS
Expert
OS
Expert
Logiciel d'analyse ( SPSS, SPAD, Sphinx)
Beginner
Logiciel d'analyse ( SPSS, SPAD, Sphinx)
Beginner
Logiciels métiers ( EKIP, IDP, SAB, FRONT, BUSINESS OBJECTS°
Expert
Logiciels métiers ( EKIP, IDP, SAB, FRONT, BUSINESS OBJECTS°
Expert
Logiciel de gestion ( Sage, Ciel, SAP)
Intermediate
Logiciel de gestion ( Sage, Ciel, SAP)
Intermediate
Management
Expert
Management
Expert
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
Marketing
Expert
Marketing
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Business Development
Expert
Business Development
Expert
Sales Driven
Expert
Sales Driven
Expert

Languages

Arabic
Native Speaker
French
Expert
English
Expert

Training and Certifications

Certifications
Management et Gestion
HEM CASABLANCA
Sep 1998 - Jun 2002

Hobbies

  • IA business matters