Head of Al Aan Premier
Al Aan TV
Total years of experience :21 years, 10 Months
•Strategizing with the Head of Sales on the annual plans, short-term plans in terms of market approach and growth strategies
•Handling client briefs from inception, client meetings, developing proposals to the delivery of final requirements.
•Actively working with the Sales team on new business proposals for media agencies/clients
•Working with the programming and production Managers, to reach equilibrium between client requirements and channel guidelines.
•Inspiring the creative team to deliver on out of the box ideas for new business pitches & regular clients. Ideas include channel bumpers, on-air customized promos, online strategies and channel bugs.
•Providing valuable input on a monthly basis to the Programming team based on market research & client feedback to develop the monthly grids for all channels
•Working with the consumer marketing division to develop strategies and communication strategies.
•Constantly working on new techniques and ideas that would engage the media and trade partners.
•Regularly working with media agency, research agency on the way forward for the channels. Briefing the research agency on new projects, defining the mechanics, analyzing findings and deciding on the way forward.
•Measurements are an essential role, post every event, and every activity in place.
•Deciding on appropriate KPI’s, in order to improve and explore new ways of doing regular things. Innovation is essential.
•Developing giveaways for the media and channel partners that tie-up with the current campaigns and marketing communication
•Negotiating partnership agreements and participating in different events across the region.
•Utilizing various opportunities in terms of branding for Fox Movies/ Fox Series depending on the objectives of participation. Developing ideas for brand engagement and methods to create brand experiences.
•Working on the post event analysis and sending it out to the concerned persons.
Existing Clients & New Business Pitches
• Strategize and progress existing client brands
• Developing brand strategies for new product launches and brands
• Conducting regular communication audits for existing clients
• Performing brand positioning, mapping, competitive reviews
• Devising new and innovative ways to help brands generate demand
• Supporting existing clients marketing departments in formulating strategies and plans
• Closely working with researchers and representing the consumers voice in the agency and supporting the creatives with consumer insights
• Regularly involved in creative reviews, client meetings, research meetings to ensure that all the work is in line with the strategy
Product Categories include: Telecommunication, real estate, FMCG, automobiles, retail, credit cards and banking.
Media & Marketing
• Executed short-term goals & strategic marketing plans
• Wrote detailed competitor analysis and communication reports
• Participated in BOD meetings for discussions & setting future action plans
• Conducted comprehensive studies of the GCC market
• Analyzed company research findings provided by leading research companies
• Collaborated with Media Planners/Buyers in the GCC on advertising & sponsorship plans & conducted massive cor
porate & programme presentations
• Managed the production of the corporate presentations, brochures, DVD Menu and other marketing material
• Managed & executed an extensive telemarketing campaign
• Negotiated with production companies on the purchase of broadcast rights
• Managed a team of 5 executives and trainees
Events Management
Project Manager for corporate events.
Some of the tasks included:
• Complete organization & responsibility of corporate events
• Brainstorming creative ideas
• Supervising brand exhibition stands
• Performing intense training for temporary staff prior to events; as well as managing all the staff on-site during the event
• Planning, implementing, & controlling the marketing strategies
• Ensuring various elements of the communication mix match the brand image (BTL, ATL, PR, sponsorship)
• Increasing brand awareness in the GCC markets
• Establishing long-term relations with new business contacts
• Taking immediate action in resolving arising problems on-site
Major events included: Launch Event, Annual gala, ACT Fair, Press Conferences & Media & Marketing Show
Controlled & handled the sales of tickets for the festival. Responsible for answering incoming calls & dealing appropriately with the customers. Completed cash & credit-card transactions. Instantly resolved any occurring problems. Completed registration for VIP's & Press. Enhanced my interpersonal skills, & team dynamics.
During GITEX 2004. Explained the nature of the job to 20 research staff, organized breaks, solved problems, handled time sheets & directly reported to the management with all complaints. Completed over 300 questionnaires, & managed over 1800 questionnaires.
May - August 2003 & 2004.
Managed Summer Camps Administration office with over 500 reservations/registrations. Completed cash & check transactions. Issued IDs. Responsible for updating and auditing the database. Handled all the calls/e-mails in the most appropriate manner. Reported directly to the Program Director.
Represented the DWTC in conducting visitor and exhibitor surveys during GITEX and The Arab Health Exhibition. Completed over 200 feedback questionnaires per event. Professionally managed complaints and spontaneously dealt with problems.
Morning duty, included greeting parents, handling problems concerns and complaints brought forward, adequately. Responsible for over 40 girls between the ages of 6-9 years. Organized and went on excursions, followed a tight schedule. Held liable and responsible of children within working hours. Coordinated with supervisor for daily feedback and future developments.
Selling of books for the seminars, held in Dubai Chamber of Commerce. Tasks involved in included:
- account updating
- cash and check transactions
- acknowledge the attendants about the guest speaker
Organized and attended the Dubai clean up drive and save the world schemes.
Graduated with Honors. Listed eight times on the Dean's List. 3.53 GPA.
Graduated from TCHSD in the year 2000 with 6 o-levels, including 1A*, 4A'a and 1B.
