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Heba Salah, Brand Manager

Heba Salah

Brand Manager·jetour

United Arab Emirates

Master's degree, Administration and Business Administration

Work experience

Total years of experience: 18 years, 0 months

Brand Manager

March 2020 - December 2020

jetour

Cairo, Egypt

March 2020 - December 2020

• Introduce Jetour in Egypt
• Lead product strategy team build car price position, profitability, end item
• Lead marketing team set up brand marketing activities digital, budget, communication & BR
• Lead CRM system : build call center, on line integration system, evaluation system for call center performance
• Build Jet our network by discuss dealers geographically distribution, payment term
• Set up sales process ( set % of sales channels, budget for dealers, retail, incentive policy)

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

business manager

May 2015 - February 2020

nissan motor

Cairo, Egypt

May 2015 - February 2020

• Profitability enhancing, lead, propose, suggest DOA, estimate OPPO, risk vs accrual, BP.
• Set VME process, approve, propose dealers payment, link this with market, TIV trend, carflow.
• Prepare short term, long term budget, monthly &weekly sales FCST .
• Enhance Egypt carflow, ordering system, follow-up shipments, production cycle.
• Improve, ensure model mix to enhance profitability.
• Lead HQ, NMEG daily sales communication, management meeting, prepare all sales material under global team supervision
• Prepare, analyze TIV, segmentation for Egypt market, prepare material, ppt related to summarize, support presented proposal.
• Manage carflow, link it with (cashflow, lose & oopo, revenue, stock, production availability, global, region direction).
• In-depth analysis for NSC, dealers’ stock.
• Ensure new vehicle sales.
• Help in studying feasibility of new product.

Company industry:
Industrial Production
Job role:
Sales

Brand Manager

December 2012 - May 2015

ghabour

Cairo, Egypt

December 2012 - May 2015

• Product marketing, PR technical writing .
• Assist in introducing, launching Geely brand in Egypt .
• Prepare budget for (products, profit, people, vol, prices, revenue) .
• Manage all sales area, channels to create new sales opportunities.
• Create CRM system, combine, link between (sales, after sales).
• Check customers ’compliances to achieve customers’ satisfaction.
• Consolidate, manage executive reports for all Geely brand, sectors vs BP.
• Follow up warranty cases, costs, analyze it, check warranty accounts.
• Manage treasury, pricing, costing, propose prices.
• Create invoicing system, customer data base.
• Manage orders, shipments, logistic, allocation, for ( sales, parts, marketing )

Company industry:
Marketing
Job role:
Management

whole sales manager

February 2011 - February 2012

Mitsubishi motor Egypt

Cairo, Egypt

February 2011 - February 2012

Manage, prepare sales budget for 14 dealers
• Achieve monthly, yearly sales (average 600 units, one model, and limited staff)
• Build sales organization, design responsibilities &system of hiring
• Enhance, manage dealer’s cash, revenue, achieving sales KPI
• Monitor daily sales cycle, cash, dealers, outlets, fleet opportunities.
• Enhance PDI process, delivery cars, and stock efficiency, reduce damaged cars
• Plan and implement the overall supply chain strategy
• Determine key supply chain KPIs
• Suggest solutions for process improvements
• Train and evaluate other

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

business planning

April 2002 - January 2011

Toyota - Al Futtaim Group

Cairo, Egypt

April 2002 - January 2011

Manage, prepare sales budget for 14 dealers
• Achieve monthly, yearly sales (average 600 units, one model, and limited staff)
• Build sales organization, design responsibilities &system of hiring
• Enhance, manage dealer’s cash, revenue, achieving sales KPI
• Monitor daily sales cycle, cash, dealers, outlets, fleet opportunities.
• Enhance PDI process, delivery cars, and stock efficiency, reduce damaged cars
• Plan and implement the overall supply chain strategy
• Determine key supply chain KPIs
• Suggest solutions for process improvements
• Train and evaluate others
➢ From 2002-2011 TOYOTA EGYPT CORPORATE
From Jul 2008-Dec 2011
Corporate Planning And Supply Chain for industrial Equipment’s (Reported To GM)
• Assist GM to manage starting up for industrial equipment as new project in Egypt
• Mange product, parts costing
• Manage freight, clearance, banking LC, (air, and see shipments) for products, parts, training &marketing
materials.
• Prepare, suggest department policies under direction of MD
• Lead, organize communication with Japanese and all outsiders, stockholders
• Lead with IT &finance building system for forklift & website, CRM system, customers tracking, sales
forces tracking system
• Manage daily sales invoices and record new cars, manage stock,

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Education

جامعة عين شمس

October 2010

October 2010

Master's degree, Administration and Business Administration

Egypt

Skills

Product Strategy
Expert
Product Strategy
Expert
Supplies
Expert
Supplies
Expert
Developments
Expert
Developments
Expert
Branding
Expert
Branding
Expert
Budgetary
Expert
Budgetary
Expert
Summary Innovative and proactive offering 16 yea
Expert
Summary Innovative and proactive offering 16 yea
Expert

Languages

English
Expert