Regional Manger
Levi's - Thanh Bac Fashion
Total years of experience :20 years, 3 Months
Handling EBO, SIS, Franchisee & Dealers. - Presently 16 Stores, 2 Franchisee stores, 3 Dealers with 80 frontline Fashion associate team with support function manager team including IT, Project, VM, HR, Accounts.
Day to day operation along with profit enhancement and loss prevention; including theft and tender reconciliation.
Turnover handled for the region net sale in USD 2, 805, 747 Yr2014, USD 2, 370, 946 Yr 2015 & 2016 started with 105% MTD.
Successfully implemented STARCLUB the customer retention strategy which contribute 78% sale.
Barter / Tie up with mall & Bank for Vouchers.
EBDITA, Sales, PICS Variance, SAV, First Citizen (Customer retention & development Prog).
External/Internal Customer - CSI & ASI score, Mystery Shopper Score, Customer Feedback, Attrition
Internal Business Perspective - SOP adherence, Performance Review, PICS, POR PV report
Strategic, Learning & Growth - Training, Development of Subordinates, skill tracker, Productivity, Private label contribution, First Citizen, Top 50 customer retention.
Manage primary, secondary and distribution target through novel business-driven measures
Spearheaded market research and business analytics responsibilities like distribution channel, stockiest for networking and stock replenishment,
Actively involved in Implementation process & system and ensured compliance,
Monitored health of RD business and Depot liquidation plan for old coded stock.
Launch new product and handle sales and visibility plan in outlets to meet stipulated Sales targets
Handled recruited, trained, motivated and mentored the activities of the sales teams.
Assist in development of brand plans with help of customer satisfaction and usage behaviors
Achieve overall GSV target and focus category tonnage targets. Growth in focus retail segment as per contract%.
Direct and sub stockiest town network creation reach >10k population town.
Increase distribution direct and indirect (wholesale) through expansion.
RE wise placement of must sale sku placement.
Ensure 0 cheque bouncing, damages less than .3%, primary as per secondary within norms and as per continuous replenishment system. On field training to direct field force and ensure performance based incentive earning minimum 70% while maintaining attrition rate below 30%.
MIS and Reporting: data interpretation and analysis to monitor the health & dynamics of territory, collecting information related to trade, market & competition and reporting it to superior.
2009 Pune turnover handled Rs.1.2 cr per month with 1650 route list account and team of 2 redistributors 6 purple champions (company subsidies sales man).Key activity: implement customer retention and loyalty programmed in key account (wholesaler). Handled Institutional/corporate sale for the Pune city and business development through institutional tie ups. Category handled Chocolate, Beverage, Gum, Candy mint.
2008 PCMC, Pune Turnover handled Rs.75Lacs per month with 1800 RLA and team of 3 RD 10 RDSM. Category Handled Candy, Mint, GUM, MMBC. Key Activity: Merging of infrastructure in RTM, Wholesale expansion/ activation to increase numeric distribution. Focus on 2P’s -Product Assortment (through MSS) and Product Visibility/Placement. Ensure CRS compliance.
2007 Pimpri Chincwad, Aurangabad, Solapur. Turnover handled Rs.40Lacs per month with 2500 RLA and team 5 RD 13 RDSM. Category Handled Candy, Mint, GUM, MMBC. Key Activity: Infrastructural correction, implement the computerized operating system.
I did my master with dual specialization Marketing and Financial management; It was full time two years prog. I studied with HN college of commerce & management.