Hesham Alkhalifa

Monitoring the sales performance of the e-commerce platform
• Managing and executing promotional campaigns
• Working closely with demand planning and warehousing teams to
ensure smooth order fulfillment
• Ensuring achievement of annual targets in terms of revenue and
operating expenses.
• Creating and managing three stores on eCommerce platform, Noon,
including preparing the full content from scratch through NIS sheet.
• Working on FBN to send all the products in noon fulfillment center
• Having and managing the relationships between the company and
eCommerce platforms, Noon.
• Working with offline pharmacies to add baby products on their online
websites.
• Registration of products and required conformity certificates through
SABER platform.
• Communicate with conformity assessment bodies accepted by the
Saudi Standards, Metrology and Quality Organization locally and
internationally.

• Manage end-to-end e-commerce operations across major marketplaces including Noon, Amazon, FirstCry, and Mumzworld,
ensuring sales growth and platform compliance.
• Launch and manage multiple online stores, including three Noon stores, handling full product catalog setup, content creation,
and listing optimization using NIS sheets.
• Oversee Fulfilled by Noon (FBN) operations, coordinating product transfers and ensuring efficient order fulfillment.
• Monitor sales performance and KPIs, executing promotional and advertising campaigns to improve conversion rates and
revenue results.
• Drive achievement of annual revenue targets while coordinating with planning and warehousing teams to control operating
costs and inventory flow.
• Develop and manage a direct-to-consumer online store on the Salla platform and support online sales for pharmacy partners
including Nahdi and Al-Dawaa.
• Register products through the SABER platform and coordinate with SASO-approved conformity assessment bodies, while
managing customer inquiries to support satisfaction and retention.

• Managed the online store on the Noon marketplace, including product uploads, content management, and listing optimization.
• Supported sales planning and marketplace performance improvement initiatives to enhance online sales results.

Sales And Marketing Specialist

• Supported sales and marketing activities by assisting customers and providing accurate product and pricing information.
• Coordinated product availability across branches to meet customer demand and support sales efficiency.