Designer
ElAraby Group
Total years of experience :10 years, 2 Months
I have over 5 years of hands-on UX and UI design, creating usable and delightful online experiences, and helped
more than 25 of startups/entrepreneurs to design and launch a successful digital product, follow up with the
products business goals and make sure it meets users needs using The user centered design principles (UCD) .
Leading design projects & orienting stakeholders to the design process.
• Analyze project requests and collect accurate project requirements.
Ayez
Senior UX & UI
To effectively perform the UCD Process, I always trying to understand what the audiences want and how they view the
world. This means mastering the ability to plan, conduct, and analyze Findings from a variety of research methods. Such
as surveys, Questionnaires, Interviews and Focus Groups. All to build our persona to be our emphasis on work always to
cover his needs.
Information Architecture
Information architecture involves organizing information in an understandable manner. Applicable to websites, apps, and
software. Always trying to label the work and categorize it, it starts with a card sorting mechanism to try and build the
user Flow.
Wireframing
Wireframing defines the elements that need to be present from page to page. It includes all the interface components
that are needed for all possible interactions and is generally designed, Wireframes start with me as rough sketches to lo-fi
to getting the hi-fi wireframe, This is the real translation of the user flow, Always need to be tested with user whatever the
level of Fidelity I have produced. It can be created within a lot of tools many have dealt with really, from online tools such
as moqups, mock flow or online applications such as Sketchapp, Figma, Balsamiq, Adobe XD, illustrator, and Invision
Studio.
Assist the senior graphic designer in creating branding, sales, and marketing
collateral for clients in a range of industries. this could include corporate
brochures, posters, signage, pop-up stands, and logos, etc.
• Liaise with clients to discuss their requirements and help to resolve any issues
related to the work produced.
• Ensure that all artwork produced meets their needs, requirements and brand
values of each client.
SELECTEDPROJECTS
Sport 360
https://sport360.com/sport360-mobile-app
Careem Captains Loyalty
https://cutt.ly/SrOidrl
Tefly MObile App (Mothers)
https://cutt.ly/XrOipvT
TOSHIBA for TVs
https://www.toshiba-teva.com/
Alaraby Suppliers Conference
http://gpc.elarabygroup.com/
ElArabyAR
https://cutt.ly/SrOi6lT
Candle App
https://cutt.ly/qrOoP5J
IT Graduates
https://cutt.ly/urOoHfg
Madares
https://cutt.ly/MrOpuys
X Suppliers
https://cutt.ly/srOoVlE
Glamour Store
https://cutt.ly/mrOpSEb
instadiet
https://cutt.ly/ZrOizYm
Delivering of the product
(Slicing) is a Final stage when it comes to deliver the UI to the developers from any platforms will be done through many
tools also but best practice really is Zeplin., It helps Both mobile and web developers to see the framework we followed (for
web) and the main guides and standards we guided through our work (for mobile).
Visual Communication
Competent in visual language. Proficiency in visual communication within the concepts of:
Layout, Color, Typography, Icons, Images, Design theory
All build according to the UI-patterns that are common with our users to keep the affordance high and to keep things going
in a traditional way that will the usability of our product nearly the perfect. but of course we can invent a new element but it
must be within the affordance of our users' mentality and also preserve the STM concepts. also, make it easy to help be
more adopted quicker, Ben Shneiderman's golden rules maybe always my guide when building the nearly final UI.
Sketchapp or Figma for Building the Hi-Fi UI.
Prototyping
Prototypes to start test functionality with more clarified UI, nearly to the final but it will be more clear and obvious
transition of the work, I may go through several iterations before landing on a design that meets both business and user
goals. to meet business goals we already have documented their needs as a contract within the stakeholders interviews, but
for the user, we keep on testing whatever the result we are standing out, It may be build by Photoshop, Sketchapp,
Illustrator, Adobe XD, Figma, or Invision Studio, And to keep on testing the interactions many tools online could help within
that such as InVision, proto.io, craft within Sketchapp itself.
courses: Bachelor of Accounting