hesham sherif

Market Expansion & Strategy: Spearheading market expansion initiatives across the Middle East,
Africa, and Latin America, with plans for Southeast Asia.
• New Fintech Ventures: Leading the launch of PSP-licensed fintech in Oman, BIN-sponsored fintech
in UAE, and multi-brand BaaS models.
• Product Leadership: Overseeing fintech product strategy, ensuring compliance, and driving
innovation.
• Strategic Partnerships: Managing global fintech partnerships and optimizing vendor contracts.
• P&L Management: Handling P&L for a diverse fintech portfolio, driving profitability and growth.
• Team Leadership: Leading commercial directors and cross-functional teams to achieve successful
product launches

Product Management: Launched the first fintech loyalty program in Qatar, along with an e-wallet
MVP in collaboration with the central bank.
• Market Expansion: Played a key role in regional expansion plans, targeting markets in Egypt, Oman,
and KSA.
• Blockchain Initiatives: Led efforts to integrate blockchain technology into loyalty programs for
enhanced security and transparency.

Product Strategy: Developed and implemented a product-centric strategy, transforming Mondia Group
from a project-driven to a product-driven organization.
• Team Leadership: Managed a cross-functional team across multiple geographies, including Europe
and the Middle East.
• Digital Transformation: Led the digital transformation efforts to align with the company's long-term
strategic goals

• Product Development: Led the development and delivery of fintech products including mobile money
platforms, e-wallets, and digital payment solutions.
• Agile Transformation: Implemented Agile methodologies to streamline product development and
delivery processes.
• Vendor Management: Managed relationships with key vendors and oversaw Capex budget planning.
• Governance: Directed product and project governance, ensuring alignment with corporate strategy.

Deliver World Class Products and Services to the Consumer Market
•Cross-functional stakeholders management.
•Clear requirements for all prepaid & CVM initiatives.
•Quality design in a way that delivers on experience & proposition objectives.
•End to end ownership of the GTM process including FUT where appropriate.
•UAT that guarantees only quality products are launched.
•Stakeholder alignment & approval process.
•Post Launch ownership and guaranteeing post assessments are taking place.

Enterprise Connectivity Marketing Product Management Senior Team Leader (Dec 2012 - Current)
• Developing the entire product portfolio Strategy for Vodafone's Enterprise connectivity.
• Leading the Enterprise Connectivity Team, Managing and Developing a wide portfolio of Fixed Broadband,
Hosting and Voice solutions products, responsible for more than 200 Million EGP of yearly revenue targets.
• Executing Vodafone Group's Products strategy at Vodafone Egypt's Enterprise Business Unite in terms of portfolio alignment, new products development across all the enterprise segments (Corporate, SME & SoHo) as Vodafone Egypt's Enterprise Products SPOC with the Group.

Team responsibilities: • Launching and Managing Vodafone's Enterprise new products and revenue streams.
• Launching and Managing all value added services over Fixed Broadband.
• Launching new innovative products and the conversion of Vodafone enterprise Voice products with the Fixed
data products.
• Managing the whole P&L of those different products to deliver against targets.
• Managing the entire product line life cycle from strategic planning, Process enhancements to tactical marketing
activities and Go-To -Market plans.
• Specifying market requirements for current and future products by conducting market research supported by on- going visits to customers and non-customers in cooperation with international
• Selecting and managing Marketing research agencies.
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing
Communications) through market requirements, product contract, and positioning.
• Developing the Sales Channel Management strategy including sales process and incentive schema.
• Developing and implementing a company-wide Strategy plan for the product in all touch points.
• Developing and implementing a company-wide go-to-market plan, working with all departments for a smooth
execution.
• Analyzing potential national and global partner relationships for the product.
• Managing a huge network of stakeholders to deliver all the above.

Enterprise Fixed Connectivity Marketing Product Management Team Leader (Jan 2012 - Dec 2012)
• Managing the Enterprise fixed and wireless connectivity product from all touch points,
• Successfully Launched Vodafone Hosting Product shifting a mobile oriented mindset company to start selling
Co-Location services.
• Launching new innovative products and the conversion of Vodafone enterprise Voice products with the Fixed
data products.
• Managing the P&L budget by enhancing the processes across the product life cycle and driving new Revenue
streams.
• Managing the entire product line life cycle from strategic planning to tactical activities.
• Specifying market requirements for current and future products by conducting market research supported by on- going visits to customers and non-customers in cooperation with international Marketing research agencies.
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing
Communications) through market requirements, product contract, and positioning.
• Developing the Sales Channel Management strategy including sales process and incentive schema.
• Developing and implementing a company-wide Strategy plan for the product in all touch points.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships for the product.

Enterprise Mobile Broadband Marketing Product Management Team Leader (Aug 2010 - Jan 2012)
• Responsible for Mobile Broadband Product Management.
• Working on enhancing the customer experience.
• Market acquisition and propositions
• Responsible for Vodafone Egypt's Mobile broadband devices portfolio, vendor management and the relationship with Vodafone Group Mobile Broadband team and terminals teams internally and externally.
• Responsible for the Enterprise Sales and Trade key accounts channels Management including channel fill
forecasting and stock management in cooperation with the concerned teams.
• Managing the P&L budget by enhancing the processes across the product life cycle and driving new Revenue
streams.
• Managing the entire product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by on- going visits to customers and non-customers.
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing
Communications) through market requirements, product contract, and positioning.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships for the product

Solutions Presales Senior Engineer (Aug 2009 - Aug 2010)
• Handling the enterprise fixed connectivity and Machine to Machine solutions pre-sales tasks for the tourism
sector in Egypt
• Handling vendors relationship in terms of partnerships and hardware purchasing.
• Involved in getting, keeping and improving relationship with our new and existing customers by providing both strategic and day-to-day technical advice to them.
• First point of contact in case of technical questions and/or remarks from sales managers.
• Preparation of technical chapters of RFI-, RFP- and RFQ-documents.
• Participating in and give product demonstrations during sales conversations with clients.
• Creatively design solutions for customers using the best mix of Vodafone and customer products.
• Alters the design as needed to result in the customer choosing the Vodafone solution.
• Documenting, via diagrams and writing, and presenting the solution to the customer, describing the benefits of the solution.
• Building relationships with customers serving as the technical liaison from pre-sales to post-sales.
• Translating client requirements towards the development organization and vice versa.
• Clearly communicating the customer design to the teams responsible for ordering, implementation and ongoing
support
• First point of contact in case of technical questions and/or remarks from prospects/customers.


• Participate in further developing the Roadmap for the products and services.
• Participating in weekly technical reviews of proposals and quotations.

Products Presales Senior Engineer (Jan 2009 - Aug 2009)
• Leading Vodafone's enterprise sales agents and data product sales consultants to selling Vodafone various
products.
• Responsible for educating sales forces about tailored machine to machine solutions and help developing those
solutions based on the customer's requirements (ex; fleet management, security and surveillance)
• Playing the intermediary role between the marketing team and the enterprise sales agents all over Egypt in order to create awareness of the new data products for better understanding to the products features and specifications.
• Performing customer discovery discussions to understand and document business needs and design
requirements necessary for the formulation of optimal solutions
• Responsible for growing strategic product sales and revenue through proactive engagement with customers
• Participating in strategic and tactical account planning
• Following industry technology trends through self-study and formal training and shares that knowledge with customers
• Providing technical training and development support to Vodafone Agents Across the Nation.
• Conducting Consistent follow up meetings with each Agent across the nations to view sales pipeline, accounts at risk making sure that all Vodafone Agent's are on track for achieving their Sales targets.
• Leading internal cross-functional teams to obtain required approvals of non-standard designs for customer

Regional Corporate Sales Consultant (Aug 2008 - Jan 2009)
• Managing and motivating a team to increase sales and ensure efficiency
• Analyzing sales figures and forecasting future sales volumes to maximize profits
• Analyzing and interpreting trends to facilitate planning
• Using information technology to record sales figures, for data analysis and forward planning
• Responding to customer complaints and comments;
• Promoting the organization locally and the community in general;
• Organizing special promotions, displays and events
• Maintaining awareness of market trends in the industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.

Corporate Sales Executive (Sep 2007 - Aug 2008)
• Maintaining and developing relationships with existing customers via meetings, telephone calls and emails.
• Visiting potential customers for new business.
• Making accurate, rapid cost calculations, and providing customers with quotations.
• Negotiating the terms of an agreement and closing sales.
• Gathering market and customer information and providing feedback on future buying trends.
• Representing Vodafone at trade exhibitions, events and demonstrations.
• Negotiating variations in price, delivery and specifications with your company's managers.
• Advising on forthcoming product developments and discussing special promotions.
• Involved with identifying new markets and business opportunities.
• Recording sales and order information and sending copies to the sales office
Internship in Vodafone Egypt for three consecutive years handling different jobs in the technical support and sales field, starting from year 2003.