Associate Marketing Manager
Dubai Silicon Oasis Authority
Total years of experience :17 years, 5 Months
• Develop the Marketing Strategy for the year and Marketing plans & assure successful execution.
• Managing the advertising, digital and creative agencies.
• Managing the Digital marketing & Social Media.
• Managing the Corporate giveaways.
• Operational Marketing - day to day.
• Draft the Marketing campaigns briefings.
• Budget tracking and update of financial sheet on regular basis.
• Supervise subordinates to ensure completion of tasks and meeting deadlines.
• Monitor the Revenue streams sheets/reports.
• Critical path development and management for each campaign/project.
• Set objectives and KPIs for each project.
SENIOR MARKETING COMMS EXECUTIVE - SILKROAD IMAGES INC; DUBAI, UAE
Jan 2017 - Current
● Developing and implementing the marketing & brand strategies; including traditional and digital channels.
● Planning and executing multi-channel brand awareness and lead generation campaigns.
● Creating content marketing strategy and liaise with the technical team for search engine optimization growth and retention updates.
● Preparing and monitor the annual marketing budget.
● Analyzing ROI of marketing campaigns and evaluate the impact on sales and growth.
● Maintaining a strong relationship with agencies to ensure timely and top-class implementation of all marketing communications.
● Creating the periodic performance reports and analysis along with recommendations and action plans.
● Overseeing and managing the sales department, CRM, and Key Accounts.
● Handling the SWOT analysis, market research, competitors positioning and ROI analysis on promotions.
● Working closely with the production team to plan and execute the photoshoots and digital content development.
● Creating and managing all the social media channels, content, paid ads, etc..
● Exceeded individual monthly and quarterly sales targets.
● Maintained a strong, effective, and profitable business relationship with key clients.
● Developed and executed lead generation campaigns through Eloqua for marketing.
● Developed, proofread, translated and localized the digital content.
● Created and implemented marketing materials, booth, and competitions, for event sponsorship such as Lynx Dubai.
● Planning and creating the monthly e-shots, customer incentive plans and promotions.
● Created, negotiated and closed business and barter deals.
● Excelled in using and utilizing the CRM system to generate customer and marketing reports and plan the communication and retention strategy.
● Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
● Tracked product line sales and costs by analyzing and entering sales, expense, and new business data.
● Prepared marketing reports by collecting, analyzing, and summarizing sales data.
● Prepared sales data, market trends, forecasts, account analyses, and new product information
● Identified and evaluated product characteristics, market share, pricing, and advertising; maintaining research databases.
● Monitored and controlled budgets by comparing and analyzing actual results with plans and forecasts.
● Created professional & effective marketing content (e.g. brochures, social media, press releases, website content etc.)
● Maintained content across various marketing platforms (e.g. CMS systems and distribution platforms.)
● Implemented advertising/communication campaigns (e.g. social media, email etc.), exhibitions and promotional events.
● Contributed towards an understanding of the customer by conducting surveys and market research and report on results.
● Curated and updated marketing collateral and help maintain marketing stock.
● Updated the company intranet and assist with internal communications where required.
● Maintained relationships with media vendors and publishers to ensure collaboration in promotional activities.
● Monitored progress of campaigns using various metrics, submit performance reports and implement learnings.
● Supported the activities of the Marketing team through accurate and timely administration.
● Developed periodic market research and competitors positioning
● Planned and managed CSR activities and events
● Assigned the loyalty program manager
* Conducted inbound calls and outbound follow-up calls with sales leads, current and potential customers to negotiate and close application deals.
* Managed customer support, where I addressed customers inquires about the company and product details, and resolved any issues with their account.
* Assisted customers with any technical issues experienced and escalated any issues to management appropriately.
* Drove and met quality assurance requirements and other key performance metrics.
2003 - 2006 University of Jordan Amman - Jordan BA in Business Administration
1990 - 2002 Sisters of Nazareth school Amman - Jordan National Baccalaureate - Literate Stream