Hiba Haddad

Working with and reporting to Chairman and Board of Directors to assist in implementing the long term strategy of the association.
Corresponding & Communicating with members, government authorities and officials in United Arab Emirates & Jordan including Chambers of Commerce & Industry; ministries offices, Arab & Foreign Business Councils..etc.
Coordinating & executing a busy calendar of events including, economic seminars, business networking functions, forums, and social activities.
Developing & creating collateral & promotional materials, designing a periodical online newsletter, along with updating the website with the latest news and announcements.
Coordinating with media to ensure maximum media coverage for all events.

•Work closely with CEO & the marketing team to assist in long term strategy planning.

•Independently execute & monitor all short & long marketing plans agreed on by the marketing team.

•Assist with the day-to-day activities of the marketing department. This consists of the full range of media and communications functions including the co-ordination of media releases, media relations, advertising, event organization and management.

•Assist in conducting competitive, analysis, & customer services studies in order to spot any inefficiency in the marketing practices.

•To be alert and proactive in suggesting creative ideas/processes that would add value to the department’s efforts.

•Work with the marketing team to achieve marketing goals & make every campaign a success.

•Assist in managing any ATL or BTL advertising activities including but not limited to internet marketing, direct mail, media buying, writing press releases, preparing flyers…etc.

•Generate internal marketing reports when appropriate & continuously measure the effectiveness of undertaken activities against objectives.

•Keep an eye on the competitors’ marketing activities, health trends, and any industry related events and act proactively to utilize them accordingly.

Training For six weeks in both Qualitative and Quantitative departments. Some of the responsibilities handled were:

- Testing advertising campaigns for market leading clients.

- Testing new concepts to measure the perception of the consumers before introduction onto the market.


- Writing content analysis and assisting in writing presentation

- Assisting in recruiting respondents, writing recruitment questionnaires, long questionnaires, and translating English questionnaires into Arabic and vise versa.

- Other administrative responsibilities as the job demands: checking the logic and the coding of questionnaires, assisting the team at venues, attending and taking notes during focus group discussions/in-depth interviews, attending training sessions, meetings, and presentations.