Commercial Manager
Al Nasser Company
Total years of experience :15 years, 1 Months
Dynamic and results-driven Commercial Manager overseeing retail operations across 7 countries and 59 stores for Al Nasser. Demonstrated success
in achieving profitable sales through effective management of brands, categories, and operational functions in sports footwear, apparel,
accessories, and retail fashion. Proven track record in ensuring high levels of customer service and operational excellence.
Key Achievements:
• Successfully managed retail operations in Iraq, KSA, Egypt, Bahrain, Pakistan, Oman, and Australia by archiving up to 95% from the BP of each and
achieve the margin.
• Established and executed annual departmental goals aligning with Al Nasser's vision, mission, and strategy.
• Contributed to the formulation of strategic plans, annual business plans, budgets, and policies for corporate business operations.
Key Responsibilities:
Strategic Planning:
• Set annual departmental goals aligned with Al Nasser's vision, mission, and strategy.
• Contribute to the formulation of strategic plans, business plans, budgets, and policies.
Budget Management:
• Develop and allocate the annual budget for the Retail business.
• Collaborate with Finance, HR, and IT departments for budget-related communication.
Policy Development:
• Develop policies and procedures for the business function.
• Ensure compliance with departmental policies and procedures by all staff.
Ibrahim Attia Rizk
+965 51119983|+2 01069673861 ibrahim.attia1987@gmail.com
SIGNATURE COMPETENCIES
Retail Operations Management - Strategic Planning and Execution - Buying and Merchandising Expertise - Team Leadership and
Motivation - Multi-Country Retail Management - Budget Development and Management - Supply Chain Optimization - Customer Service
Excellence - Brand and Account Management - Cross-Functional Collaboration - Negotiation and Contract Management - Profitable Sales
Growth - Open to Buy (OTB) Management - Market Trends Analysis - Policy Formulation and Compliance - International Shipping
Coordination - Financial Performance Analysis - Quality Assurance and Improvement - E-commerce Operations - IT Systems Integration -
Vendor and Supplier Relationship Management - Retail Technology Implementation - Employee Training and Development - Project
Management - Data Analysis for Decision Making
Commercial Manager| Al Nasser, Kuwait December 2016 to present.
Leadership and Culture:
• Assist top management in fostering a company culture that promotes and rewards high performance.
Operational Oversight:
• Oversee all operational aspects, including Buying and Merchandising, Supply Chain, Marketing, and Country Operations in multiple countries.
Geographic Management:
• Managed operations in Iraq (6 Stores), KSA (5 Stores), Egypt (30 Stores), Bahrain (3 Stores), Pakistan (9 Stores), Oman (4 Stores), and Australia (2
Stores).
Summary:
Strategic Director overseeing Buying & Merchandising operations for Al Nasser, driving comprehensive business planning, brand/account
management, and relationships. Successfully achieved budgeted volume and margin targets through effective planning, organizing, and
supervision.
Key Achievements:
• Developed and executed season range plans for sports and fashion categories.
• Managed the Open to Buy (OTB) process, ensuring optimal inventory levels.
• Negotiated purchase contracts in alignment with internal policies and procedures.
Key Responsibilities:
Purchase Planning:
• Reviewed monthly purchase requirements from all sales divisions.
• Analyzed data, communicated with suppliers, and identified alternative sources.
• Ensured product availability and managed supplier relationships.
Range Planning:
• Prepared season range plans for sports and fashion categories.
Financial Management:
• Monitored and controlled the Open to Buy (OTB) for Approve accessories by 350M egp
• Reviewed performance indicators, including sales, discount levels, and margins.
Supplier Management:
• Negotiated purchase contracts and ensured alignment with internal policies.
• Monitored and communicated supplier performance in quality, delivery, and responsiveness.
Product Planning and Trading:
• Directed product planning and selection, trading through pricing and margin strategy.
• Conducted partner negotiations on terms and conditions.
Summary:
Retail Sales Manager overseeing day-to-day operations of 15 stores, maximizing profits, and ensuring excellent customer care standards.
Successfully managed stock levels, analyzed sales figures, and motivated teams to increase efficiency achieving the amu BP by 101% for all
the stores.
Key Responsibilities:
Store Management:
• Led day-to-day operations, maximizing profits, and minimizing costs.
• Ensured promotions ran accurately and aligned with company standards.
Team Management:
• Motivated and managed teams to increase sales and efficiency.
Stock Control:
• Managed stock levels and made key decisions on stock control.
Business Analysis:
• Analyzed sales figures, forecasted future sales, and interpreted trends.
• Used information technology for data analysis and forward planning.
Customer Service:
• Maintained excellent customer care standards.
• Responded to customer complaints and comments.
Strategic Planning:
• Prepared the Return of Investment (ROI) Format for new locations.
• Analyzed and interpreted trends for strategic planning.
Communication and Coordination:
• Updated colleagues on business performance and new initiatives.
Retail Sales Manager | Al Nasser, Egypt December 2013 to December 2016
Director -Buying & Merchandising Director | Al Nasser, Egypt December 2013 to December 2016
• Organized special promotions, displays, and events.
Market Awareness:
• Maintained awareness of market trends and monitored local competitors.
• Initiated changes to improve the business based on market dynamics.
Summary:
Strategic Planning Manager overseeing customer orders for major brands (Calvin Klein, Gap, Decathlon, Levi's, Nike, Adidas, Timberland) at
Cairo Cotton Center. Responsible for coordinating production schedules, pricing, and shipments, ensuring timely and efficient order
fulfillment.
Key Achievements:
• Successfully managed orders for eight major customers, optimizing production schedules.
• Implemented efficient Time & Action charts compatible with factory production timelines.
• Coordinated pricing negotiations and arranged shipment logistics.
Key Responsibilities:
Order Management:
• Oversaw orders for eight major customers, including Calvin Klein, Gap, Decathlon, Levi's, Nike, Adidas, and Timberland.
• Coordinated with head managers for order distribution across divisions.
Production Planning:
• Created Time & Action charts compatible with factory production schedules.
• Prepared production charts for factory operations.
Pricing and Shipment Coordination:
• Managed pricing negotiations for each customer.
• Arranged shipment dates and quantities for each shipment.
• Handled shipment release paperwork with the Export department.
• Tracked shipments until factory release.
Very Good degree,3th over all