Product/Brand Marketing Manager
Al Khairat Co. – KSA / Jeddah
Total years of experience :25 years, 7 Months
Creating, innovating and implementing new marketing policies and strategies for the
marketing and sales process to achieve the company’s vision.
❖ Placing the purchases & sales budget.
❖ Planning the different activities and actions to promote the products,
❖ Following up the sales team to ensure applying the company strategy in the market and
achieving the sales target.
❖ Enhancing and developing the sales team competency on regular basis through training and
motivation activities.
• Meets sales & marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Accomplishes sales & marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key clients by making periodic visits; exploring specific needs; anticipating new opportunities
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing staff and oversee their activities.
• Negotiate contracts with distributors, if any, to manage product distribution, establishing distribution networks and developing distribution strategies.
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Victoria`s Secret Perfumes”
❖ Implementing all the marketing policies and strategies of the brand.
❖ Placing the purchases & sales budget.
❖ Planning the different strategies and actions to promote the products,
❖ Following up the sales team to ensure applying the brand strategy in the market and achieving
the sales target
❖ Training the sales team and promoters on regular basis on the existing lines to refresh their
information as well as on the novelties before introducing the products to the market.
I lead a wonderful team of 1 sales manager and 2 sales supervisors in addition to 16 beauty
advisors (total team of 18 persons) to successfully re-launching Clarins brand with unmatched
results during the launch year. (2007)
❖ From 1998 till 2005, I launched successive products and lines in the Egyptian market with a
proved record of success. Davidoff “Goodlife, Silver Shadow”, Lancaster “Sun protection line,
New make-up line”…etc. (1998 - 2005)
❖ I developed the skills of my team on a regular basis by conducting training and skills improving
programs in coordination with our principals.
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Personal Information:
Address: Kingdom of Saudi Arabia - Jeddah
I headed a division of 2 brand managers with their dedicated teams of sales managers, supervisors and beauty advisors (each team consists of 18 persons) (2005 - 2009)
I lead a wonderful team of 1 sales manager and 2 sales supervisors in addition to 16 beauty advisors (total team of 18 persons) to successfully re-launching Clarins brand with unmatched results during the launch year. (2007)
From 1998 till 2005, I launched successive products and lines in the Egyptian market with a proved record of success. Davidoff “Goodlife, Silver Shadow”, Lancaster “Sun protection line, New make-up line”…etc. (1998 - 2005)
I developed the skills of my team on a regular basis by conducting training and skills improving programs in coordination with our principals.
Bachelor Degree in Science specialized in Chemistry and Biological sciences