Hossam Belal, Digital Marketing & Social Media Lead

Hossam Belal

Digital Marketing & Social Media Lead

Mediaverse

Location
United Arab Emirates - Dubai
Education
Master's degree, MBA , double concentration in Marketing & International Business
Experience
11 years, 6 Months

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Work Experience

Total years of experience :11 years, 6 Months

Digital Marketing & Social Media Lead at Mediaverse
  • United Arab Emirates - Dubai
  • My current job since July 2021
Digital Marketing & Social Media Manager at Ghawe
  • United Arab Emirates - Dubai
  • July 2018 to July 2021
Social Media Strategist – Temporary Contract at Fine Hygienic Holding, Dubai, UAE
  • United Arab Emirates - Dubai
  • July 2019 to October 2019

Digital Transformation Marketing Department, Fine Hygienic Holding, Dubai, UAE
• Setting up Social Media & providing strategic consultancy for Fine & Tissues/Paper Category.
• Leading the Social Media In-housing & budgeting, working on Social Media strategies & running strategic Social campaigns.
• Integration of Social Media across FineHH units, including: E-Commerce, Local Trade Marketing and CRM.
• Introduction of Social Media Analytics & reporting through the use of the platforms and Social Media tools, ex: Socialbakers.
• Deployment of Social Media communication plans, tactical campaigns & calendars.
• Crafting Social Media communication guidelines, running community moderation, providing Creative direction & content curation.
• Tackling customer complaints & enquiries and linking with CRM, including customer & business inquiries.
• Introduction of InHouse Social Media Influencers' program, negotiation & contract management, running campaigns & reporting.
• Crafting Social Media commercial campaigns, liaising with Digital team for Landing Pages & Dynamic Links.
• Direct To Consumer DTC Social Commerce/Social Selling & Integration of Social & ECommerce.
Achievements:
• Managed Social Media campaign with 54+ Influencers' posts, with a Social Media Influencers' Conversion Rate of Approx 58%, and approx x4 times more conversion cost efficiency compared to native platform ads, with a Clicks CPC & Mobile Downloads Objective campaign, and a total of more than 22, 000 Downloads & a cost of 0.17$ & $0.24 CPD conversion cost.

Senior Social Media Executive at The Kanoo Group (TKG)
  • United Arab Emirates - Dubai
  • March 2017 to July 2018

• Heading the digital transformation in the group & leading the company’s regional online & Social Media presence.
• Planning Social Media Strategy with budget allocation and distribution.
• Setting up & leading the online digital infrastructure for the group with a focus on Social Media.
• Continuous development & website management, web CMS & assets management.
• Managing the social media of a wide portfolio of brands in: Entertainment, Travel & Holidays, Luxury Holidays, Engineering, Machinery, Shipping, Oil & Gas, Transit, Freight & Logistics, Industrial Chemicals, Property & Real Estate, Energy, and Power & Industrial Projects.
• Cross integration between Social Media, Web and PR news.
• Leading the direction of Social Media content curation & production.

Social Media Executive at Optimum Media Direction ( OMD )
  • United Arab Emirates - Dubai
  • July 2015 to March 2017

Social Media Executive, worked on various accounts in:
• Luxury & Automotive Industry
• FMCG & HoReCa
• Movies & Entertainment
• Retail
• Food & Beverages
• Fashion & Accessories
• Consumer Items Industry, Toys & Games

Platforms:
Facebook, Twitter, Instagram, YouTube, LinkedIn

• Account Management & Client Servicing. Managing clients’ relations, exceeding expectations & proactive planning.
• External liaison with clients & their respective global teams, along with Brand Ambassadors & SM Influencers
• Internal liaison with various entities, including Social, Creative, Content, Performance Marketing, Paid & Planning teams
• Management of Social Media Campaigns, Events and Activations, and Influencers’ tie ups & Contract management.
• Community Moderation, SM Monitoring, CRM & Online Customer Service and tackling customer complaints.
• Content curation, Arabic & English Copywriting & Content Planning. Content made with sensitivity to local culture. Rich captions & Arabic Poetries were crafted at instances to match the Target Audience & local fans, with unique positioning.
• Use of various Tonalities to match different Brand Personas, with different Arabian accents including local dialects.
• Social Media Listening, Reporting & Analytics (FB Insights, TW & YT analytics, SocialBakers, Hootsuite, Iconosquare, Sysomos, … and few other tools).
• Monitoring competition & generating competitive analysis reports.
• Creation of tactical Content Calendars & Social Media Communication Plans.
• Live Social Media coverage of product launches, parades, Autoshows and events management.
• Facebook Blueprints certifications. Team won 1st Place FB Blueprint training workshop, FB Blueprint: Live, on Wednesday, May 11th, 2016.
• Thorough knowledge of Social Media Ads & Social Media Lead generation. Crafting Social Media Marketing solutions that match clients' business needs & Marketing objectives, and campaigns' KPI’s.
• Creative brainstorming, Ideation & campaign concepts, also sensitive to Performance led & Brand Equity building.
• Contribution to the development of Social Paid Media plans and Social Media budgeting.
• Project Management, launch of a client’s regional online website with continuous development & website management, web CMS & assets management.

Social Media - Freelance at Alsayegh Media
  • United Arab Emirates - Dubai
  • June 2015 to July 2015

Held Social Media coverage of NAS Sports Tournament, during Ramadan 2015, @NASSportsDubai

Student Recruitment & Admissions Counseling ( Marketing ) at University of Dubai ( UD )
  • United Arab Emirates - Dubai
  • April 2014 to November 2014

Contributed to the development of UD Brand with focused Marketing strategies, Buzz & Events Marketing, creative targeted campaigns, and increased awareness of UD Brand.
• Advised and counseled parents & students.
• Continuous enhancement to Admissions.
• CRM skills, Customer Care, followup, Engagement & Delight.
• Assisted the setup of the calling center,
• Generated leads, Forums & MOU preparation.
• Outreach, presentations and workshops at UD, fairs, school visits, and exhibitions.

Achievements:
• 65% Enrollment growth.
• Built strong ties and alliance between UD and partners.
• Creative & engaging Marketing, Enrollment, and Scholarship Initiatives.
• Established and led the “Open Day” and “Students Assistants” programs.
• UD Seminar Series (Initiative).
• Established the UD Financial-Aid Grants (Initiative), and market analysis*.


* Up till December 2014, the establishment of UD Financial-Aid Grants program, ranked UD Business & IT Bachelors' tuition fees as one of the most competitive tuitions, if not the most, against all Not-For-Profit, private AACSB & ABET accredited universities across UAE & the Middle East, for Non-Local & International Students.
From a Marketing Positioning, placed UD in a unique niche across MENA. Established based on Islamic Economics & CSR, left a positive fingerprint, made a difference in the lives of UD students and families, and contributed back to our UAE society. Special thanks to His Excellency, Dr. Eesa Bastaki, President of University of Dubai.

Admissions Counselor & Recruiter, Enrollment ( Marketing ) at Rochester Institute of Technology, RIT-Dubai University, UAE
  • United Arab Emirates - Dubai
  • July 2013 to February 2014

• Advised & counseled applicants.
• CRM, Customer Care, Engagement, Motivation & Delight.
• In charge of ICT Fund Scholarship & other recruitment programs.
• Production of Marketing collateral with Consistent Brand Messaging and translation to Arabic.
• Trained student assistants, motivational positive coaching and counseling.
• Liaised with the Ministry Of Higher Education & Scientific Research ( MOHESR ).
• Representation across fairs & exhibitions, and generated leads.
• Procurement, Inventory & Vendor management.

Achievements:
• 40% Enrollment growth.
• Creative Marketing Initiatives, with Integrated Marketing Communications Plan and Social Media Marketing Campaign Plan.
• Built reliable Marketing Database.
• Budget management: 50% saving in Marketing expenses & 11% in total budget (AED 125K).

Part-Time Mystery Shopper at Ethos Consultancy
  • United Arab Emirates - Dubai
  • March 2012 to December 2012

Mystery Shopper assignments with visits held across multiple retail channels:
• Quality Assurance, Customer Service, enhancement and development.

Internship: Social Media Marketing at Socialize
  • United Arab Emirates - Dubai
  • July 2012 to August 2012

Creative online community management of:
Sony, Vaio, Tang, and Axiom Telecom Facebook Pages.
• Creative Content Planning and Copywriting in both: Arabic & English.
• Creative campaign concepts, and online customer service.
• Daily management of Facebook Pages, and monitoring traffic.

Part-Time Promoter at Toyota UAE University Competition Campaign:
  • United Arab Emirates - Dubai
  • April 2012 to April 2012

Activation and Promotion of TOYOTA (FJ Cruiser and 86) across university campuses in UAE:
• Buzz Marketing, online engagement on Facebook & maximized online traffic.
• Managed the competition, site equipment, and inquiries.
• Achieved the highest number of participants.

Research Assistant ( Student Employee ) at American University of Sharjah ( AUS )
  • United Arab Emirates - Sharjah
  • August 2010 to December 2010

Office of Enrollment Management:
• Assistant to the Director of Office of Enrolment Management.
• Conducted Market Research and Analysis, & built reliable database.
• Contributed to the Marketing Communications (MARCOM) of the Graduate Studies Program.

Education

Master's degree, MBA , double concentration in Marketing & International Business
  • at University of Dubai ( UD )
  • December 2016

University of Dubai, Dubai, UAE Master of Business Administration ( MBA ) Double concentration in Marketing & International Business June 2014 _ Ongoing

Bachelor's degree, Marketing and Management Information Systems
  • at American University of Sharjah ( AUS )
  • June 2012

American University of Sharjah ( AUS ), Sharjah, UAE Bachelor of Science in Business Administration Double concentration in Marketing and Management Information Systems Graduate of June 2012

Specialties & Skills

Branding
Marketing
Social Media Relations
Social Media Marketing
Social Media
Social Media Content Curation & Planning
Social Media Marketing
Social Media Influencers tie-ups , Campaigns & Contract Management
Social Media
Social Media Account Management
Social Media Community Moderation
Facebook , Instagram , Twitter , YouTube , LinkedIn
Social Media Analytics , Reporting & Social Media Tools
Social Media Competition Analysis & Competitive Analysis Reports
Entrepreneurship
Microsoft Office
UAE higher education admissions consultancy & recruitment
Social Media Ads Management
Performance Marketing

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

PMP (Training)
Training Institute:
Formatech - Integrated Learning Centers
Sysomos (Training)
Training Institute:
Sysomos
SocialBakers (Training)
Training Institute:
SocialBakers
Hootsuite (Training)
Training Institute:
Hootsuite
Facebook Analytics & Reporting (Training)
Training Institute:
Training
Twitter Analytics & Reporting (Training)
Training Institute:
Training
YouTube Analytics & Reporting (Training)
Training Institute:
Training
Facebook BluePrints (Training)
Training Institute:
Facebook
Instagram Ads (Training)
Training Institute:
Instagram
Twitter Ads (Training)
Training Institute:
Twitter

Hobbies

  • Automotive & Automobiles
  • Creativity, Innovation, & Breakthrough Thinking subjects
  • Various Marketing & Industry Updates
  • BeatBoxing (The Art of BeatBoxing ).
  • Creative Cars body kit sketching & modeling .
  • Reading
  • Swimming
  • GYM
  • Adventures, Camping, Safari & Trips
  • Philanthropist, and animal care.
  • Entrepreneurship and Intrapreneurship
  • Cinema Going
  • Social Media
  • Education & Technologies
  • Online Gaming & Strategy RPG & FPS Gaming