Retail and brand development manager
maatouk maison du cafe
Total years of experience :9 years, 10 Months
Assume new role as Retail & Brand Development Manager tasked to rebrand and build new concept for Maatouk Maison du Café boutique
Rebrand identity of the coffee boutique and execute improvements including the implementation of new interior design through a branding agency
Lead the development of new marketing and branding opportunities from concept through implementation strategies while managing project team and timelines to fulfill business objectives
Facilitate the opening of new branches while constantly developing new products and innovation to add to the shop; conducting assessments of new products or ideas; and quantifying specific business and target market
Re-implement the visual Dolphin System to integrate all core business functions across the entire company including sales, financials, customer relationship management, inventory, and operations
Develop a franchise program, model, and process encompassing strategic planning, legal functions, operations and marketing
Assess suitability for franchise and restructure the organization procedures and policies to enhance efficiency in operations
Implement the SAP Business One ERP System to integrate all core business functions across the entire company including sales, financials, customer relationship management, inventory, and operations
Handle purchasing and development of new package and coffee complementary product while coordinating research on business development in terms of creating new market opportunities
Enforce the implementation of strategic objectives and activities to include organizing and participating in industry events and exhibitions to expand market reach, create product awareness, and build networks
-Institute process improvements by integrating IT-related technologies such as building a hardware / computerized managerial structure
Fuala trading co. is a chocolate manufacturing and retail activity with a good repetition in UAE local market; my main duties are:
1- Reorganize the managerial structure
2-Write the policies and procedure for all the company departments (HR- Retail-production-logistic-general service)
3- Implement the Focus ERP system
4- Internal Control
5- Recruiting new staff
6- Franchise system
7- Research and development
Matajer Al Arabiya Co., (Pane Piatto) Freshly Baked, KSA
Pane Piatto provides an advance baking concept-based solutions in a healthy and lively environment setting, offering its customers unique and exciting fresh products such as fresh based sandwiches and pastries; European cakes; American specialties; European and American hot coffee
Managed all baking and pastry operations and established new concept of the business from startup to completion which include business strategic planning, scheduling, organizing and directing workloads, training personnel, and recruitment, among others.
Maintained appropriate inventory levels, ensuring supplies and food items are replenished as needed and inventoried for daily operations
Etihad Salehia is one of a big company known in k.s.a. in the date and sweet product (with a 300 millions S.R. capital and more than 600 employees), Etihad salehia is an umbrella of three main brands: Salehia, Della Café, Datela. Those brands are present mainly in gulf market and in some international market specially after establishing the company in Paris and koalalampour…
\[December 2005-October 2006\] Etihad Salehia Nutrition’s future (K.S.A)
Operation Manager
Participating in the strategic plan, objectives, R&D, Marketing & Business development and reorganization structure
Responsible of all production activity of the factory( Date, pastry, chocolate, workshop, quality control)
International purchase for machine, equipments and raw material
Managing the retail marketing channel (10 showrooms boutique Salehia, preparing a new concept of coffee shop Della café, 30 kiosks Datela)
Logistics and warehouse organizing
Recruiting and human resource orientation
ERP software implementation (Dolphin):building the data base and procedure (product family chart, coding, etc…), pos, inventory, purchasing, manufacturing, outdoor sales, networking,
coordinating with team one (a consulting company) to write the policies, procedure and job description
costing and profit center control
pricing and market competition study
opening and visiting showrooms and kiosks overall the kingdom
supervising the execution of construction project with the contactors
participating in a feasibility study for sugar, juice processing and ethanol plant from date with team one
Establishing new chocolate factory (Egypt factory)
Reorganizing and Managing the existing PATCHI commercial activity in Cairo (two sales outlets, stock control, importing, purchasing, human resources…)
Establishing new sales outlet in Alexandria
Searching for local resources (suppliers)
Costing and profit center responsibility.
Making an international report concerning PATCHI chocolate product by making a comparison between all existing PATCHI chocolate factories (Lebanon, Syria, Jeddah, and Dubai).
Studying the standardization of the chocolate quality and other sweet product.
Centralization of the international purchase for chocolate factory
Studying and generalizing the new ideas and products.
Chocolate factory (70 employee, production, sale, purchasing, forecasting, maintenance, stocking, etc…)
Business law-CNSS law-recruiting-
Invoicing-exporting- distributing to PATCHI outlet
Purchasing raw material from the internal and external market
Making production program and quantity expectation
Solving all maintenance problem by dealing with professional companies
Controlling factory environment to be in the safety and healthy condition.
Controlling raw material and finish good inventory.
Bachelor of Business Administration, Marketing field; GPA 76.68%