Houssam El Deeb

Muheelstartedoperatingin2008, andwehavesincebecomeoneofSaudiArabiasleadingFacilities ManagementCompanies, withasimplebutmarket-changingvision.Westrivetointroduceinnovation andsupporttoourclientssotheycanconcentrateontheircorebusinessandleavethehustleand puzzleoftheirnon-coreactivitiestous.Ourmottoremainssolid, phrasedasHelpingtoCreateBetter PlacestoWorkandLive.In2016, werebrandedourselvesasMuheeltocelebratethejointventure signingbetweenAlMuhaidibandAbdulLatifJameel.ThispartnershipallowsMuheeltodrawonthe supportandexpertiseofcustomerservice-focusedcompaniesandtheirsubsidiaries, fromvehicles, financing, insurance, materials, equipment, andlaboursupply.Thisunderlyingsupportanddepthhelp Muheeldelivercost-effectiveandagileIntegratedFacilitiesManagementforourclients.
Achievements/Tasks
Revenue Growth : Demonstrate increase of the revenue with 20% by exploring new markets or customer segments to diversify risk. . Relationship Building: Establish solid relationships with customers, vendors, Operations, and internal teams. Market Research and Trends : Develop in-depth knowledge of company offerings to identify profitable business opportunities and Continuously monitor market trends, competitor activities, and customer preferences. Strategic Partnerships : Create and manage strategic partnerships to drive business growth. Risk Assessment: Analyze financial, statistical, and economic data to assess business risks and Prioritize risks based on their impact and likelihood. Automation and Software Selection such as CAFM & Microsoft Dynamics 365 Scaling: Expanding the business without compromising quality or eficiency. Competition: Staying ahead of competitors demands innovative strategies and differentiation and Continuously monitoring market trends, competitor activities, and customer preferences. . Market Volatility: Navigating unpredictable market conditions requires adaptability and strategic planning. Risk Management: Balancing risk and reward while pursuing growth opportunities.
WORK EXPERIENCE

Dussmann-Ajlan&BrothersLLC(DAB)isaTotalfacilitymanagementspecialistprovidingfullservices, FMConsultationFMMA, technicalservices, andotherselectivesupportservicesintheKingdomof SaudiArabia.Dussmann-Ajlan&BrothersLLCisajointventurebetweenAjlan&BrosHoldingGroup (ABHG)andDussmannGroup.DABisproudlyworkingwithanextensiverangeofclientsincludingthe PublicInvestmentFund, KingAbdullaFinancialDistrict, Elm, DGDA, NEOM, RedSeaGlboal, and Maadenamongstothers.
Achievements/Tasks
Evaluates existing partnerships and sales efforts with an eye toward building on what works and changing what doesnt, cross-sell/up-sell strategies and tactics. Manages key client relationships and works to build new ones, Expands the profile and reach of the company and its brands. Identify the products that have the highest probability of moving forward through economic analysis of the customers proposed process, and political factors, etc. Leads sales, marketing, customer service, client relationship management teams, Identifies and develops new business opportunities. Develops and strengthens internal and external relationships that will lead to increased profit generation and market share, Builds cross-functional teams to guide and nourish sustainable, long-term growth. Helps to shape the companys long-term objectives and determine plans for how to meet them, Researches and identifies new markets and JVs specially for PPP & BOOT Projects. Prepare & present various status reports for the senior management and other stakeholders to enable effective decision-making. Set up strategic partnerships and developing & negotiating contracts, integrating contract requirements with business operations. Guide team members in developing marketing literature based on market trends, competitor analysis and updated investigations, preparing and presenting presentations/pitches to clients. Setting up the new department in the company with full activities like PQ, Registeration, Tendering, Sales and marketing.

ZamilOperations&MaintenancewhichpartofZamilGroupwasestablishedinSaudiArabiain1977, fromthisdatetheyhaveproudlyservedawiderangeofindustrial, governmentalandinfrastructure customersintheKingdom.
Achievements/Tasks
Start new business relations with investors, Governmental, Semi-Governmental, Privet sectors and the main EPC players in Saudi Arabia specially for PPP and BOOT projects, Using the financial acumen to recommend action plans and translate it into operational plans. Involved in procurement, contract management, cost management and refining of marketing campaigns, internal submission/cross-departmental coordination authorities and design approvals. Increasing visibility of Zamil O&M and capabilities by Budgeting and expenditure, including financial forecasting, reporting and Overseeing the development of workflows, processes, and procedures. Provide necessary inputs into the implementation of business plans and strategies for the fulfilment of the Departments goals and Engage with all departments, as required including accounting, finance, procurement, legal, Human resources, etc. Develop and manage relationships with external vendors, suppliers, and services providers and Develop training and development plans as well. Travel regionally / internationally and provide communications support for events as business needs in different regions of the world.
WORK EXPERIENCE

OneoftheleadingFrenchcompaniesinCatering&FMwithanenvironmentsignificantlyimpactedby declinesintheoilandgasandminingsectors, CISArabiaisaJointVenturebetweenCISFranceand ZamilGroupofcompaniesinSaudiArabia.
Achievements/Tasks
Increased Prospect for potential new clients and turn this into new business. Managed the performance of all departments including Operations, F&B, Catering, Finance, Sales, Safety, Housekeeping, Purchasing and Human Resources for 13 months as a Deputy Country Manager. Initiate the development of policies and procedures for tenants and act as an advisor to site managers in the care and operation of their facilities, Developed and implemented new marketing and sales plan with a defined strategy every 3 years. Monitor by way of regular performance reviews with the relevant Concessionaire France Head ofices and KSA teams the financial performance and compliance of all local Concessions . Production of high-quality business plan and data to enable the effective management of the group and Research opportunities to provide strategic insight in order to grow commercial yield and to develop concession partner agreements Assist the operation teams in current and future planned Commercial development ensuring deadlines on completion are kept on track to ensure the delivery and evaluation of agreed objectives and strategies Lead the Commercial growth which Increased Sales by 19% yearly.
• Achieved and maintained 100% client retention. Generated interest from potential clients.
Contact:PedroLEMOS(VPMiddleEast&Africa)

IsanAl-RushaidGroupsubsidiaryandaglobalorganizationwithoperationsintheUK, US, MiddleEast, ChinaandHongKongForover100years.
Achievements/Tasks
Improving Eficiency of sales targets and new opportunities. Won 2 Contracts with total 120.00 M SAR - more than 5600 Ton of steel structure For Aramco Dhahran housing expansion Package 1&3. Increased Company Sales with 68% during the 2015-2016 budget. Employee of the month January 2016. Launched Marketing campaign in March 2015. Grew customer base with 35%. Budgeting and expenditure, including financial forecasting and reporting. Production of high-quality business plan and data to enable the effective management of the department.

CompassisaBritishmultinationalFM&foodservicecompanyandthelargestintheworld, Compass hasoperationsinover50countries.Itservesaround4billionmealsayear.
Achievements/Tasks
Started Compass Arabia Operations, developed the sales plan and forecast, services package, market segmentation. Winning a Mega project Catering & FM worth $51 M. Win & Mobilized Samsung Camp in Yanbu serving 3000 Man Camp, for Catering & FM services. Award FM Contract with ARCC worth $5 M/year. Increased Company Sales with 36% during the First year of operations in Saudi Arabia.
Contact:AhmedMarhoun

Aramexisaglobaltransportationandlogisticsservicescompanyprovidingavarietyofexpress, logistics, freight, anddomesticdistributionservices.
Achievements/Tasks
Developed specific plans to ensure revenue growth in all companys products. Provided quarterly results assessments of sales stafs productivity with sales increase 6.5% Quarterly. Collaborated with Sales Team to develop sales strategies and improve market share in all product lines.

Aramexisaglobaltransportationandlogisticsservicescompanyprovidingavarietyofexpress, logistics, freight, anddomesticdistributionservices.
Achievements/Tasks
Developed specific plans to ensure revenue growth in all companys products. Provided quarterly results assessments of sales staffs productivity with sales increase 6.5% Quarterly. Collaborated with Sales Team to develop sales strategies and improve market share in all product lines.

IMGoneoftheleadinggroupsintheEgyptianmarketsince1985
Achievements/Tasks
Manage and direct the sales and marketing activities to achieve sales targets profitably. Competitor & Business Forecast Analysis. Constant meeting with client before and after sales service. NR increased with 21% yearly as an average.