Hugo Olvera

Managed sales for a portfolio of 5 expos, contributing 75% of Mexico's revenue.
Developed trust relationships with major clients and key accounts, ensuring long-term collaboration.
Resolved customer issues and dealt with complaints, maintaining high levels of trust and NPS.
Monitored business plans, set clear objectives, and defined sales strategies for each Business Unit.
Identified new market opportunities, guided product managers and implemented commercial activities.
Defined business plans for potential clients and executed sell-in/sell-out strategies
• Increased annual sales in 112% vs. budget.
• Increased revenue in 35% over previous year.
• Implemented e-products for all Expos with sales achievement of 106% over budget.

Built and promoted strong, long-lasting customer relationships by understanding their specific needs.
Managed resources and controlled expenses, aligning with company policies and budgets for each territory.
Developed and implemented commercial strategies, seasonal promotions, and loyalty programs.
Conducted competitor and price analysis and defined marketing strategies.
• Increased annual sales by 20% in Mexico City and 9% in Monterrey over the previous year.
• Successfully launched Guadalajara operations, achieving 130% of the annual budget.
• Increased per capita food and beverage sales by 30% and sales contribution from loyalty program customers by 25%.

Managed product for franchisees, distributors, and brand development in Mexico and USA for soft drinks brand.
Manage profitability for bottlers and distributors, setting royalties and franchise fees, pricing structures by region and profit sharing.
Define bottler marketing and sell-in/sell-out strategy, promotional plans and monitor point-of-sale execution.
Defined and executed marketing strategies, promotional plans, and sell-in/sell-out strategies.
• Increased brand value by 6x
• Boosted annual sales by over 12%
• Achieved 37% EBIT by optimizing distributor networks and focusing on franchise growth