Channel Sales Manager
Sky Telecom
Total years of experience :19 years, 7 Months
Manage sales of telecom products & services within the given territory (PAYG/Visitor/Recharge Products, VAS, My number My Identity, Mobile Number Portability through Mass Market, ) responsible of delivering new prepaid acquisitions and recharge top-up (Scratch Cards and Air time Balance).
Achieve business objectives and growth through Mass Market Channel (Acquisitions/Recharge/Interconnect share/My Number My Identity (Existing Customers should be registered to continue using PAYG Services) Increase Footprint of New Outlets registration, Ensure dealers are Following the TRA Mandate
Maintain recharge business increment %
Build business model for accounts/partner that ensures long term plan to deliver business objectives
Plan, develop and implement customer centric promotion to ensure higher level of growth and market share.
Use information on customer buying behavior and optimize complementing product strategy to develop and outsell competition products.
Ensure Electronic top-up uptake growth to increase year on year
Identify and manage the distribution channel through Master Dealers and Key outlets
Enhance distribution performance by proper allocation of SIM and Recharge as per the market potential, increase the number of outlet footprint
Optimize and grow revenue by achieving/exceeding value targets. (SIM & Recharge)
Increase visibility of the products sold and ensures long term partnerships with dealers we deal with by getting maximum Branding space Indoor and Outdoor. (Indoor branding/Outdoor branding i.e. Sign board/window display etc…)
Continuously track market trends, market share, and competitor pricing & sales
Make optimal use of allocated marketing funds for promotional activities for delivering channel as well as business goals.
Ensure channel readiness for Product and services launch, implementation & rollout of the campaigns
Co-ordinate marketing and media activities within the channel partners and ensure they are aligned at any given point of time. Identify potential dealers to be Master dealers and enhance them .
Maintain a minimum stock level agreed by the account manager for different segment of outlets within area. And also at the same time ensure the sales are maintained as per the target.
Maximize sales in all stores and kiosks through coaching and performance management of Store Teams in customer service, promotional activities, Sim activations process and control of costs, stock levels and stock loss.
Product along with “Go to Market” strategies for marketing, brand shop management, pricing and consumer right.
Ensure all stores implement and execute all promotional activities and directives on time.
Ensure that store managements and sales staff are fully aware of latest offers campaigns and VAS
Increase brand visibility within the indirect sales channel through various concepts such as in-store-branding.
Identify prominent locations to have Sign boards across UAE through dealer channel, manage the existing Signboards in alignment with Trade Marketing and du branding guidelines.
Identify marketing leads different ethnic backgrounds within indirect sales channel, and place BTL POSM in different Languages
Setting up relations with key account clients through pleasant, respectful and professional interaction as well as ensuring client satisfaction in all dealings.
Developing customer loyalty and retention by providing assistance and addressing all clients’ queries.
Dealing existing/new customer inquiries complaints and request for information on product and services.
Conduct training for product & services.
Supervising sales/customer service representatives performance and time management.
Supervise daily work flow & assign new tasks and targets accordingly
Facilitated the entire SME/ PC applications’ selling and processing such as DELs, PABX, Fax, Internet and Data including associates additional facilities / services.
Managed effectively relations with Key Account clients. Identified possible sales opportunities by completely understanding clients’ network and services.
Manage inquires & disputes about policies, processes, documentations and information. Evaluated clients’ issues and gave substitute solution to the problem
Creating Brand Image in IR and KR channel with proper display and relative marketing materials.
Directed and coordinated activities involving sales of manufactured goods, service outlets, and technical services, operating retail chain, and advertising services for publication.
Planned and directed staffing, training, and performance evaluations to develop and control sales and service programs.
Directed, coordinated, and reviewed activities in sales and service accounting and record keeping.
Analyzed marketing potential of new and existing store locations, sales statistics, and expenditures to formulate policy.
Visiting outlets and observing brand awareness of the product.