Head of Partner Marketing
Samsung
Total years of experience :20 years, 9 Months
2015-06 - Current Head of Partner Marketing
Samsung, Dubai, Dubai
• Collaborated with sales team to increase brand awareness across Operator channel by 20% and enhance sales by 10% by building and maintaining relationships with 12 key accounts and distributors across the GCC.
• Consulted with key account managers and partners and developed innovative Joint Marketing Strategies with Etisalat, Du, Zain Group, Ooredoo Group, Sharaf DG, ENBD, Master Card and Visa.
• Achieved president vision to increase .com visibility share by 15% across GCC partner online channels by collaborating with key account managers, corporate marketing department and 30+ partners.
• Developed and executed digital marketing campaigns for Samsung across Enterprise, Samsung Pay as well as partners including SEM, SEO, Social and digital. Exceeded global benchmarks by 2% on average.
• Created and implemented innovative 360 degree strategy ( OOH, TV, social, digital and retail) to launch the first mobile payment app (Samsung Pay) in MENA which drove customer engagement to 400K active users within the first year.
• Negotiated to increase partner marketing support by 200% by establishing and building strong relationships with partners which in turn drove sellout passed management target and above par ROI results.
• Planned and executed events (Gitex, Fintech, Internal B2B workshops) and increase qualified leads by 20% YoY.
• Mentored team on best practices and protocols to maximize productivity.
• Implemented new working processes to deliver multiple improvements.
• Designed insightful and attractive presentations and presented to C level on regular basis.
2009-09 - 2015-06 Head of Consumer and Retail Insights
Samsung, Dubai, Dubai
• Established new Consumer Marketing Insights (CMI) department from ground up for Samsung's Gulf region
• Created stand-alone, comprehensive CMI center of expertise with consumer insight division within 2 years
• Mentored and mobilized a team to execute all research projects and deliver action-based insights & reports coupled with strategy sessions for all divisions
• Coordinated and administered approximately 12 insight workshops per year
• Analyzed competitors, industry/technology trends, relevant benchmarks and distributed automated newsletter to over 200 employees monthly
• Pioneered the Retail Analysis & Planning Department, devised and launched numerous successful retail strategies which were defined as best practices
• Integrated weekly Retail Marketing sessions; scrutinized retailer data to identify key market insights and stimulate action plans
• Aligned objectives and bridged communications with Head of the TV Department to execute joint business plans with key retailers; increased market share by 16%
• Conceptualized & instituted loyalty program for independent retailers, increased market share in the independent retail segment by 10% in addition to fostering relationships & yielding increased data coverage
• Supervised and motivated 9 team members to produce high level insights to senior management
• Introduced and integrated an ‘information climate' for colleagues and management to make data-driven decisions
• Generate industry and competitor analysis for executive leadership
• Awarded the honor of being selected by Regional President for six-month HQ assignment with Global Strategy Office in Korea (opportunity reserved for high-potential talent)
• Inspired employees during training workshops in four European subsidiaries on new sales framework
• Charted successful course of development in executing four joint business plans for six key accounts including Saturn, El Corte Inglés, Elkjøp, and Media Market in four different countries.
• Cultivated and directed market research agencies; acted as single point of contact for all project completion and follow-up
• Served as sole spokesperson in presenting market research findings to executive leadership in Paris as well as at all corporate strategy development meetings
• Centralized all research departments into one company-wide ‘hub' for advice, consultation, and implementation and influenced headcount addition to support new division
• Standardized new processes, procedures, standards, guidelines, benchmarks and reports to establish needed marketing governance.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Created and presented real-time reports on current market conditions to upper management.
• Devised and evaluated methods and procedures for collecting data such as surveys, opinion polls or questionnaires.
• Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
• Contributed 5% market share increase by identifying missing consumer need in the market
2003-08 - 2007-12 Advertising Research Manager
Ipsos, Kuwait, Kuwait
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
• Planned, modified and executed research techniques, procedures and tests.
• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
• Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Directed major client engagements and monitored asset managements
• Designed new projects with timelines, budgets and scope of work plans.
• Increased profits by15% through effective client engagement.
emphasis in Marketing
