Officer
Robinsons Retail Holdings Inc
Total years of experience :0 years, 0 Months
Identify and Initiate customer experience and loyalty program’s strategic design to increase the
relevance of personalized communication with customers
- Create and implement targeted promotional campaigns and tie-ups to ensure engagement and
retention of members
- In-charge of the over-all life cycle for each campaign from planning to execution
- Develop and implement business strategies and marketing plans to promote Robinsons Reward Card
Written project proposals for the student organization’s events
- Spearheaded organization’s activity
-Handles Customer Relationship Management of the compnay by implementing loyalty program for
the existent of clients.
- Handles newly launched product or service, from strategic planning to execution of marketing
and promotional activities
- Helps in monitoring the trends before and after launch of a product or service to be able to assess
the impact of branding and promotional activities
- -Coordinates with the creative department, look into the budget of the brand, formulate brand’s long-
term strategy and evaluate the product positioning of the brand
Significant Coursework: Advertising 1: Strategy and Planning and 2: Creation and Production with Copy Writing, Audio Arts, Audio Visual Production 1 and 2, Brand Management, Creative Writing, Corporate Communication, Introduction to Acting and Directing, Introduction to Communication Theories, Introduction to Journalism, Oral Communication, Introduction to Photography, Principles of Marketing, Sales Promotion, Scriptwriting, Visual Arts, Women in Management, Women and Media