Ibrahim Eter, Country Sales Manager

Ibrahim Eter

Country Sales Manager

RIS Group

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, BS in Banking & Finance
Experience
18 years, 7 Months

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Work Experience

Total years of experience :18 years, 7 Months

Country Sales Manager at RIS Group
  • Saudi Arabia - Jeddah
  • My current job since December 2022

As a Country Sales Manager at RIS, I oversee high-performing sales teams in both B2C and B2B segments, with a focus on achieving sales targets, enhancing customer experiences, and increasing revenue. My key responsibilities include: B2B Responsibilities:
• Developed B2B tools and exceeded sales targets.
• Prepared detailed sales forecasts for effective planning.
• Ensured timely funds collection before product delivery.
• Cultivated strong relationships with clients and partners.
• Contributed to the overall B2B strategy.
• Led conceptual development and created seamless customer journeys.
• Defined operational frameworks and identified areas for improvement.
• Maintained comprehensive documentation and provided market segmentation analysis.
• Collaborated cross-functionally with other departments.
• Mentored, developed, and motivated the sales force to achieve monthly sales and KPI targets. Sales Growth and Strategy:
• Implemented strategies to achieve year-over-year store sales growth.
• Developed and executed sales and budget strategies.
• Oversaw daily retail operations, including visual merchandising standards, SOPs, scheduling, and cleanliness.
• Led captivating window displays and provided insights on product performance and pricing.

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• Maintained sales volume and pricing strategies.
• Strategically planned team member readiness through succession planning.
• Evaluated and adapted sales programs for optimal performance.
• Drove sales of high-margin items and led sales-generating programs.
• Prepared detailed sales forecasts and monitored market trends and competitors.
• Worked closely with marketing and e-commerce teams to drive brand performance and metrics.

Country Sales Manager at RIS GROUP
  • Saudi Arabia - Jeddah
  • My current job since December 2022

Country Sales Manager

Corporate Sales Manager at Bateel Co.LTD
  • Saudi Arabia - Riyadh
  • November 2021 to December 2022

As the Corporate Sales Manager at Bateel Co.LTD, I achieved substantial growth and success by:
• Sales Expansion and Strategic Planning:
• Opened new sales channels focusing on seasons and occasions.
• Developed sales for existing active accounts.
• Expanded customer accounts by 30%.
• Managed all Royal accounts and Government relations.
• Closed Ramadan 2022 with an 18% growth rate.
• Increased cross-sales by 23% through sales training and content development.
• Worked with the Creative Department on special orders and dealt with local and overseas suppliers.
• Developed and executed an effective HORECA sales strategy, product manual, and pricing that improved HORECA sales by 20%.
• Leveraged market knowledge to identify and develop unique selling propositions.
• Demonstrated the companys core and growth values in all job functions.
• Supply Chain and Inventory Management:
• Collaborated with the Creative Department and Supply Chain on new items, ensuring quality and adherence to brand guidelines.
• Worked with Supply Chain and Country Manager on product forecasts to maintain optimal stock levels.
• Conducted stock movement analysis, tracked product profit, and monitored daily operations.
• Built sales mix reports to identify product engagement in total sales.
• Managed inventory control, set par levels, and minimized wastage.
• Team Management and Brand Consulting:
• Led people management and supervised staff for efficiency.
• Focused on boutique display and layout as well as brand activities to maintain positioning.
• Monitored Brand P&L to minimize costs and increase profit.
• Maintained a large database of clients, media, and PR agencies.

Corporate Sales Manager at Bateel
  • Saudi Arabia - Riyadh
  • January 2021 to December 2022

corporate sales manager

Sales Manager (B2B/B2C) at habitat
  • Saudi Arabia - Riyadh
  • October 2017 to November 2021
Sales Manager (B2B/B2C) at Habitat Co.
  • Saudi Arabia - Riyadh
  • November 2017 to October 2021

• As a Sales Manager at Habitat Co., I played a pivotal role in revenue growth by:
• Sales Leadership and Marketing Management:
• Led and contributed to projects driving revenue growth.
• Managed marketing efforts for brand positioning and awareness.
• Conducted market research to analyze competitors and sales strategy efficiency.
• Set sales targets for staff and showroom and monitored progress.
• Hired and supervised staff to ensure overall operational efficiency.
• Coordinated work schedules for high-quality client service.
• Optimized showroom layout and product selection.
• Built and maintained strategic community ties and customer relationships.
• Addressed customer issues promptly and provided regular reporting.

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B2B Sales Manager at gulftainer
  • Lebanon - Tripoli
  • July 2016 to October 2016

Liaise and network with a range of stakeholders in Tripoli.
• Maintain and develop relationships with existing customers
• Deal with the customers, negotiate the terms of agreements, and close sales.
• Act as a contact between a company and its existing and potential markets.

Branch Sales Manager at daze
  • Lebanon - Jounieh
  • May 2015 to July 2016

Listen to customer requirements and present appropriately to make a sale.
• Maintain and develop relationships with customers in person and via telephone calls and emails.
• Negotiate the prices, costs, delivery, and specifications with buyers and managers.
• Advise on forthcoming product developments and discuss special promotions.
• Create detailed proposal documents and follow the bidding process.
• Liaise with suppliers to check the progress of existing orders.
• Check the quantities of goods on display and in stock.
• Attend team meetings and share best practices with colleagues.

Assistant show room manager at Daze
  • Lebanon - Jounieh
  • May 2015 to July 2016

As a Show Room Assistant at Daze, I successfully: Customer Relationship and Sales Support:
• Listened to customer requirements and presented appropriate solutions.
• Maintained and developed customer relationships through various channels.
• Negotiated prices, costs, delivery, and specifications.
• Advised on product details and conducted order management.
• Liaised with suppliers and monitored order progress.
• Attended team meetings and shared best practices.

Senior Sales at Lebanon
  • Lebanon - Beirut
  • October 2013 to January 2015

Ensure that showroom displays are installed in a timely manner to company standards.
• Provide customer service by assisting customers and responding to their inquiries and complaints.
• Advise customs on the product.
• Conduct inventory stock and reorder when inventory drops to a specified level.
• Receive and store the delivery of large amounts of stock.
• Report discrepancies and problems to the manager.
• Resolve order and inventory problems by investigating data and history, identifying alternate means for filling orders, notifying
managers and customers.

Sales Executive at Solet Tapis
  • Lebanon - Jounieh
  • October 2013 to January 2015

As a Sales Executive at Solet Tapis, I managed showroom displays and provided excellent customer service by:
• Showroom Management and Inventory Control:
• Ensured timely installation of showroom displays.
• Assisted customers and addressed inquiries and complaints.
• Conducted inventory control, reordering when necessary.
• Reported and resolved order and inventory issues.

Education

Bachelor's degree, BS in Banking & Finance
  • at Beirut Arab University
  • January 2013

Specialties & Skills

Project Management
Execution Management
Scheduling
Financial Feasibility
BUSINESS TO BUSINESS
INVENTORY MANAGEMENT
MARKET SEGMENTATION
REVENUE GROWTH
PEOPLE MANAGEMENT
SALES TRAINING
CUSTOMER SERVICE
LEADERSHIP
MARKETING MANAGEMENT
INVENTORY CONTROL
MERCHANDISING
FILE MANAGEMENT
MEETING FACILITATION
NETWORKING
PROGRESS
PROPOSAL WRITING
RECEIVING

Languages

Arabic
Native Speaker
English
Expert
French
Expert

Training and Certifications

TOT (Certificate)