Digital Marketing & Public Relations Manager
GraphicShop
Total years of experience :8 years, 5 Months
Focus on digital marketing and strategy support, social media publications, and community engagement to ensure active social engagement while promoting owned brands and those of clients. Manage the administration of websites, and monitor platform analytics to provide the wider teams with demographic, geographic, and psycho graphic insights as well as actionable steps.
* Develop “Voices” of the brands and own their digital strategy
* Direct all Public Relations efforts for owned brands
* Actively engage with SM fans in, market specific using local dialect with help of local managers
* Be the digital “eyes and ears” of brands and continue to build an overall reputation that is aligned with company branding guidelines and policies
* Assist with the creation, conception, and presentation of social media integration effort for offline/online marketing campaigns in the region
* Facilitate interaction with fans, while shaping brands presence, to maintain consistent voices for community engagement and discussion
* Participation and moderation of on-line conversations pertaining to brands, answer comments, concerns, and questions
* Forge strong and trusted relationships with key local brand evangelists and encourage interaction across channels
* Utilize familiarity with social media monitoring tools to proactively analyze and report community feedback and social media data
* Develop, coordinate, and execute innovative promotions internally and with industry partners for use across social media and web channels
* Create monthly and quarterly reports pertaining to user experience, page views, activity, traffic, etc. to measure success and share positive stories with the marketing teams
* Lead our social media involvement in relevant emerging trends, applications, and tools.
* Successfully manage multiple schedules and projects simultaneously
Skills: Digital Media, Consumer Behavior, Brand Awareness, and Omni-channel Integrated Marketing Campaigns
Responsible for ensuring standard reports are delivered accurately and on time. Gather and document reporting requirements and manage the production of reports which may include, but are not limited to, financial and quality metrics:
* Deliver timely ad hoc and standard analysis reports
* Gather and document reporting requirements
* Maintain reports inventory
* Manage reporting change requests
* Work with process subject matter experts from each functional team
* Assist in designing insightful report views (excel-based or tool-based or dashboards)
* Provide regular and ad-hoc results interpretation to Carma management as requested
* Utilize data to identify trends and opportunities for improvement
* Work with team members and other stakeholders to identify opportunities to improve performance results as per best practices
* Perform Quality Assurance (QA) on own reporting analysis
Skills: Propose Business Improvements, Research, Proof-read, Data inspection, Data cleanse, Attention to details, Online Monitoring, Social Media Content, Sentiment evaluation, Coding, Translation, Narrative Writing
Industries reported on with a comprehensible analysis: Consultancy, Automotive: "Brand Management, Dealerships and Services", Governmental Communications, Non-Governmental Organizations, Charity Institutions, Tobacco Industry, Hospitality, Public Transportation, Energy, Business 2 Business products, and Consumer products.
Operate within a team to alert the client in real-time of every negative feedback captured within 15 minutes of posting for 16 hours/day, 7 days/week. Conduct online research through data monitoring tools and search engines to uncover trends, statistics and stories; these may be about a specific event, such as an election, and/or mentions of a specific body, business or otherwise. Prepare a brief sheet for all mentions of the day in a report on Microsoft Excel by compiling information in an aggregated coded file.
Skills: Attention to details, Online Monitoring, Social Media Content, Sentiment evaluation, Coding, Translation, Narrative Writing/Synopsis.
Clients' Industries: Public Transportation, Governmental Institutions, Air Transport Brand Management, Banking, and Consultancy.
Created and edited training manuals and videos for the Social Media Department.
administrative coordination for prevention of error in logistics and implementation of the fodder and livestock program for the year of 2015
Contact prospective clients for a consult and follow up for further information about the DSL product and other services of Terrane.
Showcase solutions to their requirements
Placed in the marketing department. Main assignments include Website content reshuffling and Press releases. I was actively involved with various projects related to social media, copywriting and digital design.
Established practical skills in communication, personal and interpersonal employee resources management. Honed skills of customer service and gained a customer satisfaction orientation with keen know-how of time, task and team management.
Certified in First Aid and Firefighting.
Handled Customer walk-ins and special orders, communicated and liaised with suppliers, contributed to visual presentation and optimum assortment displays.
Professional Diploma in Digital Marketing : SEO - SEM - Digital Display advertising - Social media Marketing - Email Marketing - Mobile Marketing - Strategy & Planning
Bachelor in Business Administration with emphasis in Marketing
Obtained Diploma of general university studies in technical engineering sciences with emphasis on electronics and automation. General Courses included: - Programming, Circuit design, Applied Mathematic.
Baccalaureat French, with emphasis in physics and chemistry. Graduated with distinction.
