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Ibrahim Haidar , Marketing Manager

Ibrahim Haidar

Marketing Manager·Bin Al Sheikh Brokerage,

Qatar

Master's degree, Master of Marketing and Communication

Work experience

Total years of experience: 17 years, 6 months

Marketing Manager

December 2025 - Present

Bin Al Sheikh Brokerage,

Doha, Qatar

December 2025 - Present

• Lead the development and execution of comprehensive marketing strategies to drive
brand awareness and lead generation in the brokerage sector.
• Manage multi-channel digital marketing campaigns across social media, search engines,
and email platforms to maximize customer acquisition and retention.
• Analyze market trends and competitor activities to identify new growth opportunities and
refine brand positioning.
• Collaborate with sales and leadership teams to ensure marketing initiatives directly
support overarching business revenue goals.
• Monitor campaign performance using advanced analytics tools to optimize budgets and
improve overall ROI.
Company industry:
Construction & Building
Job role:
Marketing and PR

Head of Marketing & Public Relations

January 2025 - Present

House Of J (HOJ),

Doha, Qatar

January 2025 - Present

• Designed and executed 360° marketing strategies, boosting brand recognition +30%
YoY and positioning HOJ as a leader in Qatars luxury design market.
• Leveraged Salesforce CRM to track leads, monitor campaign performance, and
increase qualified conversions by 40% through LinkedIn and Instagram.
• Collaborated with sales teams to align campaigns with revenue goals, directly supporting
multi-million QAR project acquisitions.
• Directed advertising, PR, and influencer partnerships, securing coverage in 15+
premium publications (Architectural Digest, Design Middle East).
• Managed high-profile events and luxury activations to strengthen client engagement and
drive sales.
Company industry:
Interior design

Digital Marketing | Branding Consultant

August 2024 - Present

Mindset Group,

Beirut, Lebanon

August 2024 - Present

• Spearheaded innovative digital marketing strategies for multiple F&B outlets, significantly enhancing online engagement and brand awareness.

• Leveraged data-driven SEO and SEM tactics to elevate search rankings for critical industry terms, driving organic traffic growth.

• Crafted and executed integrated omnichannel marketing campaigns, effectively combining social media, email marketing, and content strategies for heightened visibility.

• Conducted in-depth market analysis and competitor benchmarking to inform strategic marketing decisions and optimize brand positioning.

• Fostered strong relationships with media and stakeholders to enhance public relations efforts and brand reputation.

• Utilized analytics to measure campaign effectiveness and adjust strategies for continuous improvement in engagement and reach.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Digital Marketing Consultant | Content Strategist

January 2009 - Present

New Media Experts

Beirut, Lebanon

January 2009 - Present

• Advised brands in luxury, lifestyle, and automotive-related sectors on digital
marketing and CRM optimization.
• Designed and executed multi-channel campaigns, improving client engagement by
40%+ through SEO, SEM, and paid media.
• Applied Salesforce automation to streamline workflows, track KPIs, and optimize ROI.
Company industry:
Media Production

Multimedia Journalist & Podcaster

January 2009 - Present

Freelance,

Beirut, Lebanon

January 2009 - Present

• Produced multimedia storytelling campaigns (articles, videos, podcasts) that grew
audiences by 200% through SEO-driven content strategy.
• Leveraged analytics to monitor engagement, refine strategy, and enhance visibility.
Company industry:
Media Production

Senior Marketing Consultant and Strategist

January 2009 - Present

freelancer

Dubai, United Arab Emirates •Hybrid

January 2009 - Present

• Used analytics tools and A/B testing methodologies to continuously optimize campaign
performance and ROI.
Company industry:
Marketing

Head of Marketing and Public Relations

February 2024 - November 2025

House Of J (HQJ),

Doha, Qatar

February 2024 - November 2025

• Built and managed partnerships with premium media outlets like Architectural Digest and
Design Middle East.
Company industry:
Construction & Building
Job role:
Marketing and PR

Head of Marketing and Public

February 2024 - November 2025

Relations House Of J (HQJ),

Doha, Qatar

February 2024 - November 2025

• Developed and successfully implemented a unified and integrated brand marketing
strategy.
• Established rigorous brand guidelines and a comprehensive governance framework,
resulting in a demonstrable 30% year-over-year increase in brand recognition.
• Directed end-to-end brand campaigns across digital platforms, social media channels,
and strategic partnership agreements.
• Achieved a significant 65% growth in organic traffic and a 40% increase in qualified
leads through strategic budget allocation and meticulous performance tracking.
• Guided creative development and messaging processes in collaboration with internal
teams and external agency partners.
• Ensured consistent brand representation and the execution of high-impact creative
assets.
• Cultivated and managed strategic partnerships with premium media outlets, including
Architectural Digest and Design Middle East.
• Aligned all external communications with the established brand positioning through
collaboration with influential regional thought leaders.
Company industry:
Interior design
Job role:
Marketing and PR

Public Relations Manager | Digital Marketing

February 2023 - January 2024

Ourouba22.com,

Beirut, Lebanon

February 2023 - January 2024

• Led the development and execution of innovative digital PR strategies, positioning the platform as a premier analytical news source for the MENA region and the global Arab community.

• Designed and implemented impactful PR campaigns that resulted in a substantial increase in positive media coverage, enhancing the platforms presence in Middle Eastern and African markets.

• Fostered and maintained strategic partnerships with over 100 influential media professionals, amplifying brand visibility and credibility.

• Leveraged social media platforms to engage audiences, driving brand awareness and community interaction.

• Collaborated with cross-functional teams to align marketing efforts with brand messaging, ensuring cohesive communication across all channels.
Company industry:
Journalism
Job role:
Marketing and PR

Public Relations and Digital Marketing Manager

February 2023 - January 2024

Ourouba22.com,

Beirut, Lebanon

February 2023 - January 2024

• Spearheaded platform brand identity development and market positioning strategy.
Company industry:
Journalism
Job role:
Marketing and PR

Public Relations and Digital Marketing Manager

February 2023 - January 2024

Ourouba22.com,

Beirut, Lebanon

February 2023 - January 2024

• Spearheaded the development of the platforms brand identity and formulated its
strategic market positioning.
• Successfully established the platform as a premier analytical news outlet within the
MENA region.
• Instituted a comprehensive measurement framework leveraging GA4 and Google Tag
Manager.
• Systematically tracked ROI and established Key Performance Indicators (KPIs) across
all marketing initiatives.
• Constructed robust crisis communication frameworks to effectively safeguard brand
reputation during sensitive and volatile market conditions.
• Cultivated and managed an extensive network exceeding 100 media relationships and
key thought leaders.
Company industry:
Journalism
Job role:
Marketing and PR

Public Relations Manager & Digital Marketing Strategist

January 2023 - January 2024

Ourouba22.com,

Beirut, Lebanon

January 2023 - January 2024

• Implemented data-driven PR & digital strategies, expanding audience reach by 75% and
boosting positive media coverage by 50% across MENA markets.
• Used Salesforce analytics and social listening to track sentiment, optimize messaging,
and enhance engagement.
• Built and managed media relationships with 100+ journalists, thought leaders, and
influencers, strengthening market positioning.
• Developed crisis communication frameworks, safeguarding brand reputation during
sensitive news cycles.
Company industry:
Journalism

Multimedia Content Director

September 2011 - July 2015

Musionation.me,

Beirut, Lebanon

September 2011 - July 2015

• Grew audience engagement and newsletter subscriptions by 25% through optimized
email marketing and social media strategies.
Company industry:
Journalism

Multimedia Content Director

September 2011 - July 2015

Musionation.me,

Beirut, Lebanon

September 2011 - July 2015

• Developed a targeted digital content strategy that drove a 150% increase in website
traffic.
• Maintained a consistent brand tone and cohesive messaging across all communication
platforms.
• Managed end-to-end content production processes, coordinating internal teams and
external vendors.
• Expanded audience engagement and increased newsletter subscriptions by 25%
through optimized email marketing and social media strategies.
Company industry:
Journalism

Digital Content Creator

January 2011 - January 2015

Musicnation.me,

Beirut, Lebanon

January 2011 - January 2015

• Spearheaded digital content initiatives, increasing site traffic by 150% and boosting
newsletter subscribers by 25%.
• Managed video production and SEO-optimized editorial strategy, improving ranking for
key entertainment/luxury keywords.
Company industry:
Journalism

Education

Harvard University Online

January 2025

January 2025

Master's degree, Master of Marketing and Communication

Lebanon

Harvard University

December 2024

December 2024

Higher diploma, Business Administration And Commerce

United States

GPA (rating): Excellent

GPA (rating): Excellent

View attachment

Yale University

January 2020

January 2020

Master's degree, MBA in Journalism

Lebanon

American University of Culture and Education

January 2011

January 2011

Master's degree, Master's Degree in Directory & Photography

Lebanon

Skills

Public Relations
Expert
Public Relations
Expert
Media Strategy
Expert
Media Strategy
Expert
New Media
Expert
New Media
Expert
E branding
Expert
E branding
Expert
Marketing
Expert
Marketing
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
GA4
Expert
GA4
Expert
CONTENT Strategy
Expert
CONTENT Strategy
Expert
Paid Social Ads
Expert
Paid Social Ads
Expert
Podcast
Expert
Podcast
Expert
GEM
Expert
GEM
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
CONTENT MARKETING
Expert
CONTENT MARKETING
Expert
BRAND AWARENESS
Expert
BRAND AWARENESS
Expert
ADOBE Collection Suite
Expert
ADOBE Collection Suite
Expert
Digital Creator | Content | Branding
Expert
Digital Creator | Content | Branding
Expert
Ads: Google | Meta | TikTok | X | Snapchat
Expert
Ads: Google | Meta | TikTok | X | Snapchat
Expert
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
Training and Public Speech
Expert
Training and Public Speech
Expert
MARKETING AUTOMATION
Expert
MARKETING AUTOMATION
Expert
CONTENT CREATION
Expert
CONTENT CREATION
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
AUTOMATION
Expert
AUTOMATION
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA MARKETING
Expert
SOCIAL MEDIA MARKETING
Expert
SEO | CMS | Data Analytics
Expert
SEO | CMS | Data Analytics
Expert
Trends
Expert
Trends
Expert
SEO | SEM
Expert
SEO | SEM
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
AUTOMOTIVE INDUSTRY
Intermediate
AUTOMOTIVE INDUSTRY
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CUSTOMER INSIGHTS
Intermediate
CUSTOMER INSIGHTS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
SALESFORCE
Intermediate
SALESFORCE
Intermediate
Public Relations
Expert
Public Relations
Expert
Media Strategy
Expert
Media Strategy
Expert
New Media
Expert
New Media
Expert
E branding
Expert
E branding
Expert
Business Development
Expert
Business Development
Expert
Leadership
Expert
Leadership
Expert
Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert
Team Management
Expert
Team Management
Expert
Negotiation
Expert
Negotiation
Expert
Management
Expert
Management
Expert
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CROSS CHANNEL MARKETING
Intermediate
CROSS CHANNEL MARKETING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate

Social profiles

Personal Website
Personal Website
ibrahimhaidar.com

Languages

Arabic

Expert

English

Expert

French

Intermediate

Spanish

Beginner

Memberships

International Center For Journalists

Journalist

August 2020

World Beauty Organization

Media and Public Relations

June 2015

Training and Certifications

Certifications
Hootsuite Social Marketing Certification
Google Ads Specialist Certification
Meta Certified Digital Marketing Associate
Meta Certified Media Planning Professional
HubSpot Inbound Marketing Certification
Google Analytics Certification
Hootsuite Social Marketing Certification
Google Ads Specialist Certification
Meta Certified Digital Marketing Associate
Meta Certified Media Planning Professional
HubSpot Inbound Marketing Certification
Google Analytics Certification
Meta Certified Digital Marketing Associate
Meta Certified Media Planning Professional
HubSpot Inbound Marketing
Google Analytics Certified
Business Analytics
Dec 2022
Show credentials
Digital Marketing Strategy
May 2024
Show credentials
Training
Arabic's Mentoring Center for Media Startups
International Center for Journalists (ICFJ)
Jun 2023
Show credentials
Digital Journalism
Reuters | Meta
Jan 2022
Show credentials
"ENAGE" Training for Journalists and News Creators
International Center For Journalists | META
Sep 2023
Show credentials

Hobbies and interests

Traveling

Mr Elegance of MEA 2009 Youngest Photographer in MEA 2007