Khurram Shahzad, Director Digital Marketing

Khurram Shahzad

Director Digital Marketing

EMG

Location
United States - Pennsylvania
Education
Higher diploma, Digital Marketing
Experience
16 years, 1 Months

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Work Experience

Total years of experience :16 years, 1 Months

Director Digital Marketing at EMG
  • United States - Pennsylvania
  • My current job since March 2018
Digital Marketing Manager at AlKhaleejion Trading Est
  • Saudi Arabia - Dammam
  • August 2014 to January 2018

• Develop and manage innovative online strategies to support business objectives and initiatives
• Developed and managed digital marketing budget. Own ROI analysis across all online initiatives to
identify revenue-driving opportunities and to exit less profitable programs
• Manage existing programs while pushing the brand forward in areas such as video based
marketing, online/offline hybrid databases and all social media platforms
• Integrated online campaigns with the careful selection of Influencers to promote the brand
• Introduced Social Listening to win the social dialogue & competition in-line with user engagement • Evaluate emerging technologies. Provide thought leadership and perspective for adoption
• Partner with IT and our online agency to ensure website is implementing SEO best practices
• Manage site content and placement to support SEO objectives to improve company rankings
• Successfully managed paid search through testing/maximizing brand & non-brand keywords
• Deploy A/B testing platform with quantifiable test objectives and actionable results across emails,
homepage, landing pages and product pages.
• Make recommendations to optimize web functionality, site architecture, user interface and
navigation among all devices.

Digital Marketing Manager at Z Company for Advertising & PR
  • Saudi Arabia - Riyadh
  • April 2012 to July 2014

• Project planning, strategy and implementation of Digital Marketing campaigns
• Google, Facebook, LinkedIn Ads, Twitter promotions & local apps
• Orchestrated a full expansion of the company’s services to offer full service Digital Solutions
• Project: Rich Internet Applications and User engaging games for social media
• Introduced Influencer marketing for the first time in the Agency and earned notable results.
• Working closely with international clients and developing strategy for local market
• Managing International Agency partnership with Z advertising and account management.
• Training to BD and Sales Staff in client service.

Marketing Specialist at SMHI Est
  • Saudi Arabia - Jeddah
  • August 2010 to March 2012

Social Media Planning for Facebook, LinkedIn, YouTube etc
Developed and managed online marketing campaign
Market evaluation and necessary marketing and promotional activities
Client Service and management
Marketing drive in the nearby cities and previous clients
Using Social Media as a tool to reach the right audience

Social Media Executive & Business Development at Web Sketchers
  • Pakistan - Lahore
  • April 2008 to July 2010

Developing plans/proposals for implementing social media campaigns to generate optimal customer experience and user engagement
Developing strategies on social media
Managing online branding, communications and campaigns
Social Media Applications/Rich Internet Applications for user engagement

Education

Higher diploma, Digital Marketing
  • at Chartered Institute of Marketing
  • September 2015

Advance Digital Marketing course at CIM - UK

Master's degree, MBA
  • at Lahore School of Economics
  • July 2010

Principles of Marketing Consumer Behavior Sales Force Management Marketing Research Operations Management Business Policy Small and Medium Enterprise Management: Economics and Finance Corporate Finance

Specialties & Skills

Social Media Marketing
Interactive Marketing Strategy
Google Analytics
Google Adwords
Digital Marketing
Twitter Promotions/Ads
Facebook Ads
Digital Advertising
Digital Marketing
Online Advertising
Google Ads
Social listening
Snapchat advertising

Languages

English
Expert
Arabic
Intermediate
Urdu
Expert

Memberships

Economic Freedom Network, EFN Asia
  • Member & Senior Event Manager form Pakistan
  • May 2007
Future Youth Group
  • Elected Member for organizing Youth Activities for engagement
  • April 2006
The Chartered Institute of Marketing
  • General Member
  • July 2015

Training and Certifications

Digital Marketing (Training)
Training Institute:
The Chartered Institute of Marketing
Date Attended:
September 2015
Duration:
21 hours
Friedrich-Naumann-Stiftung (für die Freiheit) (Certificate)
Date Attended:
October 2009
Valid Until:
October 2009

Hobbies

  • Digital Media News, Seminar and Conferences
    Attended multiple conferences and seminars on Social Media and Digital Advertising over the past few years like Arabnet Riyadh, Social Media Summit, Webinars, Trainings etc..