Director Digital Marketing
EMG
Total des années d'expérience :16 years, 0 Mois
• Develop and manage innovative online strategies to support business objectives and initiatives
• Developed and managed digital marketing budget. Own ROI analysis across all online initiatives to
identify revenue-driving opportunities and to exit less profitable programs
• Manage existing programs while pushing the brand forward in areas such as video based
marketing, online/offline hybrid databases and all social media platforms
• Integrated online campaigns with the careful selection of Influencers to promote the brand
• Introduced Social Listening to win the social dialogue & competition in-line with user engagement • Evaluate emerging technologies. Provide thought leadership and perspective for adoption
• Partner with IT and our online agency to ensure website is implementing SEO best practices
• Manage site content and placement to support SEO objectives to improve company rankings
• Successfully managed paid search through testing/maximizing brand & non-brand keywords
• Deploy A/B testing platform with quantifiable test objectives and actionable results across emails,
homepage, landing pages and product pages.
• Make recommendations to optimize web functionality, site architecture, user interface and
navigation among all devices.
• Project planning, strategy and implementation of Digital Marketing campaigns
• Google, Facebook, LinkedIn Ads, Twitter promotions & local apps
• Orchestrated a full expansion of the company’s services to offer full service Digital Solutions
• Project: Rich Internet Applications and User engaging games for social media
• Introduced Influencer marketing for the first time in the Agency and earned notable results.
• Working closely with international clients and developing strategy for local market
• Managing International Agency partnership with Z advertising and account management.
• Training to BD and Sales Staff in client service.
Social Media Planning for Facebook, LinkedIn, YouTube etc
Developed and managed online marketing campaign
Market evaluation and necessary marketing and promotional activities
Client Service and management
Marketing drive in the nearby cities and previous clients
Using Social Media as a tool to reach the right audience
Developing plans/proposals for implementing social media campaigns to generate optimal customer experience and user engagement
Developing strategies on social media
Managing online branding, communications and campaigns
Social Media Applications/Rich Internet Applications for user engagement
Advance Digital Marketing course at CIM - UK
Principles of Marketing Consumer Behavior Sales Force Management Marketing Research Operations Management Business Policy Small and Medium Enterprise Management: Economics and Finance Corporate Finance
