Marketing Specialist
The First Group
Total years of experience :6 years, 3 Months
-Build and execute social media strategy for around 14 F&B venues -Create moodboards, plan and organize photoshoots
-Create social media calendars for posts and stories
-Generate, edit, publish scheduled posts
-Create strategies for new venues, execute opening plan
-Track and analyze analytics reports
-The company's or blogger's social media account audit
( Investigation of the current content, visual identity, engagement, reach and the quality of the communication )
-Exploring or analyzing company's or blogger's target audience -Analyzing competitors, their performance and the main SMM KPIs -Creating account visual concept, adjustment to the brand book guidelines
-Creation of social media strategy and content plan
-Strategy implementation, daily posts and stories creation according to the content calendar
-Cooperation with targeting specialists and promotion plan execution
-Evaluation of the implemented strategy and performance
-Developing and implementing annual and quarterly marketing plans and strategies
-Planning the annual budget for all main marketing activities -Producing valuable content for the website and OTA's that attracts the targetted segment
-Planning, scheduling, and managing social media content
for 7 Social Media pages ( Hotel's, Spa's and Restaurant's pages )
-Managing the design and printing process of all the Marriott approved collateral for The Luxury Collection brand
-Developing and organizing photoshoots for hotel, restaurant and spa
-Collaborating with local and international printed and online media, Instagram bloggers
-Organizing internal PR and communication within hotel staff Weekly and monthly reports, strategy analyses
1. Organized and overseen event logistics
2. Managed travels including booking hotels and transportation
3. Cooperated with local and foreign TA’s and signed more than 50 contracts
4. Coordinated OTA’s
5. Organized more than 10 international and local seminars, trainings and conferences
6. Managed SMM
7. Regularly conducted market research and prepared marketing reports
1. Worked with huge database of participants for granting scolarships to destitutes to make their studies at international UWC Dilijan College
2. Conducted marketing research, searched for international banking system trends, local market offers and disctribution channels
3. Created employee handbook included bank information, security rules, health advices, salary and other information to be used as a guide for the new staff
4. Created staff teamwork project through organizing intellectual tests and games
5. Developed “ Children’s day ’’ and “ Credit card promotion for vacation ’’ campaigns
1. Liaising closely with IT and design specialists, I was responsible for creating and implementing companies SMM development plan
2. Regularly produced campaigns that achieved high results
3. Designed posters and publications in social media, across all online channels
4. Conducted market research for each client company’s development plan
University “ French University in Armenia “ which is a brench of “ Jean Moulin Lyon 3 “ in France offers french educational system and marketing professionals from France to offer students practic skills instead of theoretical once. I have learned Microsoft office in pratice, participated to a lot of workshops , visited leading marketing companies and prepared professional business plan . At the end of last semester I had the chance to be choosen as trainee in the biggest bank in Armenia in marketing department. In addition, I received two different diplomas : Armenian and French which gaves me opportunity to work in international professional environment.
European Regional Educational Academy (EREA) is an interstate higher educational establishment that offers graduate and post-graduate programs, short-term and long-term training courses based on European standards. Choosing European Regional Academy instead of last 3 years in school ,I have gained knowledge in economics ( Macroeconomics, microeconomics ) , accountability and audit .