Head Of Ecommerce
DEVCO FZ LLC
Total years of experience :18 years, 3 Months
Technical Project Management, Team management, Digital marketing, Social media, SEO management, Commercial, Operational, Vendor & client management.
eCommerce Project Management ( Requirement analysis, technical architecture, payment gateway integrations, Commercial, Digital marketing, supply chain management and performance Reporting)
Web designing and development projects ( Wordpress, HTML 5, CSS, PHP )
Digital & Social media marketing ( SEM, PPC etc)
Search engine optimization ( SEO )
Digital account management
Social Media Marketing
Analytics and performance reporting
Technical
• Planned and executed the project road map and implementation.
• Drive successful execution and delivery of e-commerce project solution implementation for multiple e commerce projects
• Resolve project conflicts and competing priorities.
• Management of Technical Infrastructure including integration between with ERP system via web services.
• Provide e-commerce functionality expertise during project planning, development and production-support.
• Review e-commerce platform and architecture to recommend effective options for implementing business functionality.
• Collaborate with business owners and stakeholders to lead e-commerce requirements gathering and analysis
• Document project work breakdowns, monitor task, status, update work estimates and incorporate new tasks into plan as needed
• UAT test, identify and test functionality requirement according to professional e commerce standards
Product Management
• Planned and executed the product road map and implementation of the products and coordinated with various Products managers / Publishers
• Drove the strategy and managed implementation of games assets and marketing campaigns
• Implemented referral program, guest checkout, social media integration & other features ensuring most enhanced UX
Content and Graphic Design
• Identify new product lines liaising with external and internal suppliers to ensure unique content and best price
• Allocation and presentation of merchandise within the e-commerce site.
• Prepare and execute planning calendar for each quarter, coordinating with Interactive Product Managers.
• Regularly review the customer’s journey through the site recommending adjustments in order to enhance conversion rates.
• Market survey, competitor & prices analysis
Digital Marketing & Analytic
• Managed internal creative agency responsible for all visuals displayed on website, packaging, and marketing material
• Liaising with marketing agency to devising strategies to drive online traffic.
• Tracking conversion rates and making improvements.
• Utilizing a range of techniques including paid search, SEO, PPC, Email Marketing and Social Media marketing.
• Improving the usability, design, content and conversion.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Set KPI benchmarks from analytic and competitive analysis
Fulfillment/Inventory
• Manage/monitor, and improve performance of fulfillment partners
• Ownership and management of all inventory / Stock / Re stocking etc
• Reduce delivery time (from order placement to customer delivery) by improving carrier costs, optimizing and cost control
• Build and execute long term plan to support infrastructure strategy
• Ensure the deliveries of the orders on time by coordinating with warehouse, courier partner and customer service department
E commerce Manager (http://www.geantonline.ae )
• Responsible for technical aspect of the project include hosting, development, maintenance and integration of the ecommerce system with ERP system for inventory/sales/return & reporting
• Responsible for the development and performance of the online business working with key people within the organization as well as external 3rd party agencies to aggressive growth targets on an annual basis
• Development and execution of the online marketing activities to drive the business and overseeing product offer and merchandising ensuring sales are maximized and content delivered effectively
• Successfully Execute the software development phases for the project starting the platform design & Business model requirement and analysis, Development of the system and Integration with ERP system/ UAT/ and bring into production
• Develop and execute multi-channel customer acquisition/retention strategies to drive visitors, click through and conversion and maximize on line sales
• Manage the development of new projects with both internal and external teams, track and report on progress against deliverables and commitments
• Liaise with Sales Operations to ensure that SKU’s, pricing and updates are always aligned with other systems operated by the business and Evaluate and update processes, procedures and infrastructure
• Set KPI benchmarks from analytics and competitive analysis and develop actionable management reporting and statistics all online and affiliate sales, traffic, user journeys and visitor source
• Meet and exceed revenue targets for the online store with a focus on increasing market share of online sales
• Propose, Prepare and Manage all online marketing & operational budgets and activity to achieve business goals
• Analyzing, reviewing, recommending and strategic changes to the website, process and business models if required
• Improve Customer Experience by quality of Design, Content and Functionality
• Lead in house SEO/Social media and customer service team to increase visibility in Search Engines, Social media platforms etc
• Assisting Store manager for supply & chain and logistics/operational management
Digital Manager (http://www.geant-me.com )
• Create, develop and manage content for organization’s website’s
• Develop digital strategy, Information flow, and usability
• Maintain a consistent look and feel throughout all digital properties
• Working with a cross-departmental team, maintain and develop the master content calendar for all web properties
• Interfaced with Sales, Customer Service, Consumer Services, Marketing, Creative, Publishing and other departments and vendors
• Track and report on all site metrics - Google Analytic
• Work cooperatively with key team members, clients and vendors
• Manage dedicated & VPS Servers hosting/ Backups/ Domain Name & email Management
• Development & designing of website content, Graphics & Database
• Programming using Php, mySql & Drupal CMS development if required
• Developed software to collect customers information to keep them in touch for future promotions and special offers
Social Media (http://www.facebook.com/geantme )
• Create social media strategy that collaborates with marketing, PR and advertising campaigns
• Research top influences, competitors, and trends in industry
• Create timely and engaging content optimized for platform used and intended audience
• Monitor sites for customer service opportunities and initiate conversations
• Analyze and report social media actions on a monthly basis for successes and new opportunities
• Create engaging and professional visuals that reflect brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc.)
• Manage social media team members' responsibilities, conduct team meetings, advise on projects, and motivate team members.
* Providing analysis for functional and business requirements and ensure its compliance.
* IT Solutions for management review and decision making
* Company Website’s Up date’s, Maintenance and creating new website for the company products and solutions.
* Search engine optimization for the Company Website’s Network
* Advertise with online marketing channels i.e Google adwards.
* Responsible to the Graphics of advertisement, Printing and publishing.
* Creating Brochures, cards, sticker, and other Printing for the exhibitions.
I was a key member of the software house development team and have responsibility for giving support to developers in term of project monitering and debugging the project after completions.
Bachelor's in Information technology with major in multimedia, Web development, Digital marketing and eCommerce systems
