Imane Torchi, Business Development and Marketing Manger

Imane Torchi

Business Development and Marketing Manger

Al Aan TV

Location
United Arab Emirates
Education
Master's degree, International marketing
Experience
13 years, 0 Months

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Work Experience

Total years of experience :13 years, 0 Months

Business Development and Marketing Manger at Al Aan TV
  • United Arab Emirates - Dubai
  • My current job since February 2018

Conduct initial needs assessment of business or business process.
- Meet with clients regularly to report on gaps, strategies and project progress.
- Manage comprehensive data analysis to discover weaknesses, gaps and problems
- Market research analysis.
- Develop and deliver presentations with sufficient justification and analysis
- Provide guidance for any recurring problems, challenges or problematic patterns
- Plan and execute all digital marketing, including SEO/SEM. Facebook Ads (PPE, PPC), marketing database, email, social media and display advertising campaigns.
- Content’s design, build and maintain Al Aan social media presence on different platforms
- Measure and report performance of all digital marketing campaigns, and assess against (ROI and KPIs)
- Prepare partnership proposals and review final offers.
- Plan and supervise corporate events according to requirement, target audience and objectives (Media and broadcast side)
- Working and generating report from Google Analytics

Marketing and Events Manager at Forever Living Products
  • United Arab Emirates - Dubai
  • October 2016 to January 2018

Manage and coordinate all marketing, advertising and promotional activities related to Forever Living Products Middle East
Develop and implement marketing strategies, plan product promotions to increase sales volume
Prepare partnership proposals and review final offers.
Overseeing all media content and Manage campaigns on all social media (Facebook, Twitter, Instagram)
Responsible for all publications across media (magazines, TV shows) Planning event’s calendar across all GCC countries and coordinate all needed operations linked to the events
Participating in all National and International Exhibitions in the UAE
Customer Relationship Management to ensure excellent delivery of customer
service

CCS Analyst at MSH INTERNATIONAL
  • United Arab Emirates - Dubai
  • March 2016 to October 2016

liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
communicating with target audiences and managing customer relationships;
sourcing advertising opportunities and placing adverts in the press or on the radio;
managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters
arranging the effective distribution of marketing materials;
maintaining and updating customer databases;
organising and attending events such as conferences, seminars, receptions and exhibitions;
sourcing and securing sponsorship;
conducting market research, for example using customer questionnaires and focus groups;
contributing to, and developing, marketing plans and strategies;
managing budgets;
evaluating marketing campaigns;
monitoring competitor activity;
supporting the marketing manager and other colleagues.

Marketing And Communication Coordinator at Butec /ETUHP
  • Algeria - Algiers
  • May 2015 to November 2015

Managing all marketing for the company and activities within the marketing department
Developing the marketing strategy for the company in line with company objectives.
Overseeing the company’s marketing budget
Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns
Overall responsibility for brand management and corporate identity
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Developing an integrated communications strategy for the company incorporating PR, Marketing and Online.
Implementing communications plans to increase brand awareness and recognition for the organization.
Developing and leading the company’s internal communication strategy across the Algerian Market

Internship in the monetary department at Trust Bank Algeria
  • Algeria - Algiers
  • May 2015 to September 2015
PR at FISECO FINANCIAL SERVICES West London
  • United Kingdom - London
  • June 2012 to August 2014

Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions.
Using the full marketing mix for the company’s marketing communications Writing copy for all marketing collateral, including brochures, letters, emails and websites.
Producing an accurate summary of total spend at the end of a marketing campaign.Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition.

Internship sales and marketing department at Societe general back
  • Algeria - Algiers
  • January 2010 to July 2010

Completed a comprehensive internship within the financial department of a high ranking and one of the leading banks in France, Societe Generale, acquiring valuable practical experience and absorbing knowledge from colleagues and seniors at every opportunity in order to attain a sound overview of all financial aspects of running a bank

MANAGER ASSISTANT at EURL NEGOCE PLASTIQUE
  • Algeria - Algiers
  • September 2008 to August 2009

• Responsible for supporting the manager in the daily running of the import and export department of an industrial company
• Coordinating tasks and prioritising effectively to ensure timely completion and appropriate quality standards
• Developing and implementing processes and procedures which comply with health and safety and other legislation whilst also maximising efficiency and productivity
• Undertaking a range of administrative duties, adopting a flexible and enthusiastic approach to all tasks in order to meet the needs of the business

Internship in Marketing and sales department at Sonatrach oil company
  • Algeria - Algiers
  • March 2007 to July 2007

• Development and implementation of the marketing strategy, Positioning, Targeting and Distribution (networks selection) and commercial actions.
• Selection and management of sales teams
• Achievement of the sales targets by period, by agent and by network distribution.
• Turnover Development and sales tracking

Education

Master's degree, International marketing
  • at KINGS COLLEGE LONDON
  • January 2015
Diploma, Pre master in Business and Mangement
  • at KINGS COLLEGE LONDON
  • June 2012
Diploma, English for academic purpose
  • at Regents college london
  • June 2011
Bachelor's degree, International management
  • at Ecole des hautes etudes commerciales
  • June 2010

Specialties & Skills

Digital Marketing
Communications
Negotiation
Market Research
International Marketing
Microsoft office
insurance
communication

Languages

Arabic
Native Speaker
English
Expert
French
Native Speaker