Ecommerce Executive (UAE & KSA)
SANFORD MIDDLE EAST DWC
Total years of experience :9 years, 8 Months
• Maintain company’s E-Com platform and liaise with all E-Com partners to drive sales and margin planning for the category including forecasting, monitoring and reporting.
• Product listing activities across all the platforms and ensure new products are launched at the right time.
• Develop high level stock plan and liaise with relevant stake holders to ensure sufficient stocks available for E-Commerce.
• Benchmarking product range - width and depth vis-à-vis competitors, identify range gaps and provide key insights on improving product range.
• Promote & Execute cross selling on all the digital platforms.
• Plan and execute all digital promotions in coordination with partners - focus on maximum reach and conversion.
• Monitor post sale activities such as customer refunds, warranties, order fulfillment and platform experience and drive speedy resolution.
• Meeting conversion rate targets set for own E-Com platform, monitor conversion of partner sites and work with them to get higher conversion.
• Improve dwell time on site - work with relevant team to improve response time.
• Improve ratio of add cart to transaction completion.
• Work with design team & IT to implement changes as per defined schedule in the website for better user experience.
• Evaluate the quality of traffic sources.
• Responsible for digital marketing events, traffic monetization, sales transfer, and effective traffic utilization.
• Green and Garden (www.greenandgarden.com) - Ecommerce
Green and Garden deals with all Garden/Yard related products. From seed to garden furniture, and from machines to decoration, you will find everything. The only mission of GNG is to make your home garden look beautiful and fresh. I am responsible for selecting products and making them available on the website. I have connected the Shopify website via a 3rd party tool to automate the process and order from Aliexpress (China) in real time. The website is under testing and will be launched for UAE market soon.
• Top of Marketing (www.topofmarketing.com) - Content Marketing
Top of Marketing is a professional blog targeted at the core of analytical and data centric marketing. The blog has 90% content automated and uses a 3rd party tool to fetch content in real time. The content aggregator platform has already been launched and currently I am working on Facebook advertisements to generate traffic and monetize the blog. I also look at Google Analytics day to day basis to check traffic since our aim is to generate organic traffic (apart from paid).
1. Pre Planning on the yard based on the In/Out movements
2. Use the internal planner system to load/offload the containers in the yard
3. Reduce the unproductive moves inside the yard and close monitoring on the average shifting per containers meets the target.
4. Reconcile physical and system inventory and to ensure there is zero difference.
5. Coordination with internal teams for arrivals and deliveries / movement of containers to and from port/CFS.
6. Coordination with shipping line, Customs and Customers to increase the service level and support the business
7. Comply with all and any instructions prescribed by Customs and Port authorities in terms of movement, storage of containers.
8. Close monitoring of the yard during the In/Out movement to/from CFS so that each container can be located / tracked/ delivered in minimum amount of time.
9. Maintain MIS reports on the yard utilization, equipment utilization, CHE Productivity, Truck TAT, Gate In / Out Time. Also proactively improve these metrics over a period of time.
10. Effectively plan yard layouts for cargo segregated by designated yard strategy /Bill of lading / Dangerous cargo / OOG and general imports, exports and empties
11. Controlling and planning the E&D Zone w.r.t advance planning, container placing with minimum shuffles and usage of ICVs
12. Create and maintain the yard setup and planning to achieve optimum handling equipment utilization.
13. Proactively decide on number of equipment required during peak / non-peak hours and manage their deployment in the right location at the yard.
14. In maintaining the above parameters safety of the personnel working inside the yard as well as cargo is of utmost importance.
Operated as the lead point of contact for any and all matters specific to the customers.
Build and maintain strong, long-lasting customer relationships.
Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors.
Ensure the timely and successful delivery of our solutions according to customer needs and objectives.
Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders.
Identify new opportunities within territory and collaborate with sales teams to ensure growth attainment.
Focusing on growing and developing existing clients, together with generating new business.
Coordinate with Overseas, Carrier, Shipping agent and Freight forwarder.
Fill out import-export documentation, compile carrier and route assignments, compute international fees for each shipment, and keep track of shipment payments and quotas.
Follow up import and export shipment.
Track shipments and communicate with clients about the package's progress.
Coordinate shipping with customs agents for clearance on overseas deliveries.