Branch Sales Manager
Al Tamy General Trading (Al Musbah Group)
Total years of experience :25 years, 4 Months
Designation Chronology
Branch Sales Manager
August 2012 - Present
Key Account Executive
November 2008 - July 2012
Joined this Al Musbah Group of Companies at the point of inception, launching its business growth and development to achieve its current market position as a leading provider of the brands like Rasasi, Giorgio Monti, Jacques Bogart, Zippo and Maglite all over the Middle East
• Carried out major review of organizational practices, identified areas of improvement, developed and implemented process and policy changes.
• Increased sales by 55%, achieving 150% of plan, and recovered previous overpayments from major manufacturer.
• Established the strategic corporate culture through formulation of company wide training programs, corporate policies and sales procedure designed to meet the growing demand for highly skilled industry.
• Consolidated two business units to reduce costs and improve efficiency.
• Successfully re-packaged key products to increase sales and allow individual custom packaging for clients.
• Penetrated markets that include individual and corporate communities, realizing monthly sales revenues of
• Directed regional sales initiatives targeting and penetrating single and multi site accounts that included all major partnerships.
• Developed hiring procedures, managed team of upto 20 employees and designed training programs for enhanced consultative sales strategies.
• Lead by example as productivity contributions were recognized by General Manager.
• Hired and trained account management personnel. Personally negotiated contracts with key clients.
• Reduced client cancellations 75% by establishing new personalized account management process.
• Prepared and delivered sales presentations, staff meetings and training sessions. Performed competitor analyses. Managed company presence at national trade shows and conferences, led hospitality efforts.
• Ensures that tasks performed and performances attained are compliant to the quality standards.
• Supported new product launches.
Key Account Executive
Al Tamy General Trading, Dubai, UAE
Nov 2008 - July 2012
Direct and aggressively drive the growth, retention and profitability of a national account base. Oversee key accounts, cultivate and strengthen beneficial relationships with financial and befit decision makers through demonstration of integrity and persuasive communication skills. Effectively present and articulate products through compelling demonstration and professional correspondence. Work with consultants on RFP renewal and financial negotiations.
• Increased valid sales opportunities by 25% through sales planning and proactive networking.
• Generated new client sales within three months of hire within the organization.
• Manages all steps of sales cycle including cold calls, sales presentations, specifications, price quotations, order fulfillment, shipping, trouble shooting and collections when necessary within UAE.
• Consistently demonstrates excellent follow-through with clients and recognized for customer satisfaction.
• Sales responsibilities includes: account relationship management, internal account prospecting, account analysis, sales and support for a wide range of products.
• Highly competent in implementing personalized marketing approach to achieve positive results.
• Prepares detailed and executive level presentations, major market reports, and customer mailing lists.
• Monitors all inquiry calls and complaint calls and collaboratively shapes solutions for client accounts.
• Trains and develops team to ensure complete product knowledge and account sales productivity.
Siafa General trading is a new company in Dubai and is a part of Alwani Group Jeddah, KSA. Joined this company for development of perfumes market in UAE from scratch.
Job responsibilities includes:
Customer acquisition in Dubai, Northern Emirates, Abu Dhabi and Al Ain. Making negotiation for sales contract, support and campaign. Added around 400 new customers in span of one year.
Team building by hiring suitable talented and experienced people and providing training / motivation whenever necessary.
Designed and executed promotion and sales campaign in UAE.
Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region
Managing budgets, targets and commissions.
Ensuring timely collection of sales amount and control stock and customer ageing.
Product pricing strategy for different segments of market.
Persuasively present clinical data and third party support information. Develop mutually beneficial partnerships with physicians, pharmacies, peers and management. Perform in-service presentations to different hospital departments including Pharmacies. Visit physicians at their offices and deliver presentations using third party proof sources. Track medication sales and research competitor pricing.
• Responsible for distribution, sales and promotions of pharmaceutical products.
• Dealing with major drug store chains, major wholesalers, deep discount stores, and mass merchandisers throughout Abu Dhabi and Northern Emirates.
• Prepare and present business reviews for key accounts.
• Develop and manage new and existing accounts.
• Analyze and propose alternatives to customers.
• Set up sales and new distribution contests for major customers.
• Promoted divisions of Health and Beauty Aids
• Generate Sales through creative display, shelf improvements and distribution programs.
• Involved implementation of innovative ideas and brand initiative.
• Launched New product series of Brylcreem, Eva Deo Ranges and other products.
• Best Achiever in generating sales revenue and productivity.
• Managed distributors and achieved primary and secondary sales targets.
