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Inaam Ullah, Marketing Strategist | Lead Generation & Performance Marketing Specialist

Inaam Ullah

Marketing Strategist | Lead Generation & Performance Marketing Specialist·Freelance

Pakistan

Master's degree, Marketing

Work experience

Total years of experience: 11 years, 6 months

Marketing Strategist | Lead Generation & Performance Marketing Specialist

January 2025 - Present

Freelance

Islamabad, Pakistan Remote

January 2025 - Present

• Developed and executed data-driven digital marketing strategies for multiple clients across
diverse industries, including E-commerce, automotive parts, winter clothing, vape, CBD,
and related consumer markets.
• Planned and managed lead generation campaigns focused on acquiring high-quality,
conversion-ready prospects.
• Designed and executed email marketing campaigns, including segmentation, copywriting,
automation flow concepts, and performance tracking.
• Managed and optimized Meta Ads (Facebook & Instagram) campaigns to improve reach,
engagement, and cost efficiency.
• Worked on a subcontract/freelance basis with agencies and independent project
managers, delivering marketing support across multiple client projects.
• Analyzed campaign performance and continuously improved targeting, creatives, and
messaging for better ROI outcomes.
• Supported business growth across multiple niches by aligning marketing strategies with
industry-specific audience behavior.

Company industry:
Media Production

Marketing Manager (Remote)

January 2020 - January 2024

7Newswire

Islamabad, Pakistan Remote

January 2020 - January 2024

• Designed and implemented marketing strategies for a press release and guest posting
business, focusing on client acquisition and brand positioning
• Developed go-to-market and outreach strategies to attract international clients in competitive
digital PR and content marketing niches
• Built structured lead generation funnels, combining cold outreach, referrals, and content-based
acquisition methods
• Conducted market research and competitor analysis to identify gaps and optimize service
positioning and pricing strategy
• Planned and executed multi-channel marketing approaches, including email outreach, SEO
based promotion, and digital partnerships
• Worked closely with editorial and sales teams to align marketing strategy with service delivery
and revenue goals
• Identified high-value niches and optimized targeting strategies to improve conversion rates and
client quality
• Created and refined client acquisition workflows to improve efficiency in outreach and sales
conversion cycles
• Monitored campaign performance and adjusted strategies based on data insights and client
feedback
• Contributed to business growth by improving pipeline consistency and long-term client retention
strategy

Company industry:
Public Relations (PR)

Sales & Lead Generation Expert

December 2018 - January 2020

iCrowdNewswire

Islamabad, Pakistan

December 2018 - January 2020

Company industry:
IT Services

Assistant Marketing Manager

November 2016 - October 2017

Royal Brands FZE

Ajman, United Arab Emirates

November 2016 - October 2017

• Writing reports, company brochures, and similar documents.
Assisting with promotional activities.
• Organizing and hosting presentations and customer visits.
• Finding new clients for business through, social media, online ads, emails and calls.
• Making cash statement of the company on daily basis and giving report to director on monthly basis.
Managing key accounts of the company.
• Providing full A to Z customer services and support to clients till job is done.
• Great grip over laws of UAE regarding Trade licenses, visas and other details of almost all zones.

Company industry:
Business Consultancy Services

Marketing Executive

November 2014 - October 2016

Galaxy Royal Zone FZE

Ajman, United Arab Emirates

November 2014 - October 2016

• Prospecting.
Finding new clients for business by SEO Marketing, Social Media, Online ads websites, emails and calls.
• Dealing clients physically and online by providing complete details about business proposals.
• Customer Relationship by making calls and emails to current clients by proper follow up.
• Generating new free zones business setup packages by doing search and making proposals.
• Routine documents and operational handling of the company.

Company industry:
Business Consultancy Services

Sales Executive

January 2014 - October 2014

Speed Diesel Trading LLC-Ajman-UAE

Ajman, United Arab Emirates

January 2014 - October 2014

• Prospecting/ finding new clients by physical visits, emails and calls.
Managing Current clients.
• Searching new markets.
• Accounts recovery.
• Maintaining Customer relationship by proper follow up.
• Reporting to Manager for targets and daily activity reports.

Company industry:
Oil & Gas

Lecturer

January 2013 - January 2014

Base College of Commerce and Sciences-Gujar

Gujar Khan, Pakistan

January 2013 - January 2014

• Ability to handle the major class in the College.
• Ability to deal with the rowdy teenagers.
• Perform multi duties as an invigilator in the Exams & Test.
Performing the Events organizing in the College.
• Facilitate to other professor in their tasks.

Company industry:
Higher Education

Education

Arid Agriculture University

January 2013

January 2013

Master's degree, Marketing

Pakistan

Government College of Commerce

January 2009

January 2009

Bachelor's degree, Business Administration And Commerce

Pakistan

Government Institute of Commerce,Gujar

January 2007

January 2007

Bachelor's degree, Commerce

Pakistan

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate

Hobbies and interests

Cricket