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Issam Missaoui, Senior Marketing Executive

Issam Missaoui

Senior Marketing Executive·Aptech Qatar Computer Education Center

Qatar

Bachelor's degree, IT Management

Work experience

Total years of experience: 15 years, 7 months

Senior Marketing Executive

April 2014 - Present

Aptech Qatar Computer Education Center

Doha, Qatar

April 2014 - Present

➢ Marketing & Sales Key responsibility:
Oversee all traditional & digital marketing strategies resulting in the target in annual revenue, scale all marketing campaign and sales efforts, establish marketing strategies to meet organizational objectives.
Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.
Develop pricing strategies and manage & control the Marketing department budget.
Responsible for company social media accounts including Facebook, Instagram, as well as manage and monitor content posts and campaigns to ensure brands’ public presence.
Stay up to date on new digital marketing & social media tools and ability to be able to interpret analytics from paid social media campaigns.
Develop, maintain and manage the content for specific keywords of the company-related websites and monitored changes in search engine algorithms and best practices to achieve the best SEO results.
Track campaigns, prepare performance analysis reports of post-campaign, and make recommendations to concurrent programs for corrective modifications.
Prepare and deliver technical presentations for meetings of new and existing
professional Corporate to maintain and build business relationships at all levels.
Creating, planning and executing promotional events which led to increased sales and managing all event operations separately (preparing venue, invitations etc.).
Manage relationships with all internal sources including: website developers, graphic designers, etc, to ensure that projects and work are completed on time and within budget.
➢ Admission Counselor Key Responsibility:
Maintain and supervise all incoming and outgoing calls, mails, walk-in while recording accurate messages & demonstrate excellent leadership abilities to new employees.
Provide assistance to faculty and staff in duties such as teaching classes, conducting orientation programs, issuing transcripts, and scheduling & attending students’ exams.
Counsel and provide guidance to students regarding personal, academic, vocational, or
behavioral issues & enforce discipline and attendance rules.
Collaborate with teachers to develop and maintain curriculum standards, develop mission statements, and set performance goals and objectives.
Confer with parents and staff to discuss educational activities, policies, and learning problems & timely reporting to the Centre Manager for all activities.
Create school improvement plans by using student performance data.
Advise students on issues such as course selection, progress toward graduation, fees & pricing and career decisions.
Data entry of multipurpose information forms and preparing Reports, Quotations, etc.
Providing excellent customer service & handling any other duties as assigned.
➢ Key Achievements:
Got promoted within a short period from Marketing Executive to Senior Marketing Executive in February 2017.
Increased sales revenue which leaded to open a new branch within 3 years.
Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts.

Company industry:
Training & Education Center
Job role:
Marketing and PR

administrative assistant

January 2014 - March 2014

Al Mahaba & Salam for Contracting

Doha, Qatar

January 2014 - March 2014

➢ Key responsibility:
Prepared and managed correspondence reports, documents, memos and office supplies.
Managed & tracked travel/meeting/conference expenses & worked closely with finance
to ensure spending aligned with budget.
Operated office equipment & handled incoming calls/mails and routing calls to the
correct person or taking messages.
Coordinated all aspects of internal and external visitor meetings, seminars, interviews &
providing excellent customer service.

Company industry:
Construction & Building
Job role:
Administration

Executive Marketing & Administrative Assistant to the Managing Director.

October 2010 - November 2013

‘’Al Ahlyia’’ Trading Company, Ltd

Tunis, Tunisia

October 2010 - November 2013

➢ Key responsibility:
Prepared agendas and coordinated on and off-site client meetings, attended all meetings and served as representative and liaison for the senior management (MD).
Handled all sensitive information with the utmost confidentiality on a daily basis.
Screened incoming calls and directed them to the appropriate departments and successfully tracked messages.
Managed all travel arrangements, meeting schedules, report, presentation preparation,
budget compilation and distributor contracts, as well as all written correspondence.
Transcribed minutes, performed data entry, translated letters Arabic‹›English and
assisted with contracts and accounts payable transactions.
Planned and coordinated company projects, events and off-site meetings, intense
dealings with Supplier/vendors, including price negotiation.
Provided research, including survey, general background and industry data.
Generated leads and created business relationships to help sell advertising including
banners, standees, tabling, etc.
Interfaced with company representatives, remote sales and customers to ensure
company goals and objectives were reached.
Tracked and reported marketing statistics and reviewed prices and opportunities of
potential promotional items to be purchased.

Company industry:
Shipping
Job role:
Management

Education

المعهد الخاص بالمحاسبة و الإعلامية

July 2012

July 2012

Bachelor's degree, IT Management

Tunisia

GPA (point): 12.00 out of 20

GPA (point): 12.00 out of 20

Senior Technical Degree in IT Management
View attachment

Ecole Supérieure de Technologie et d’Informatique - ESTI.

July 2010

July 2010

Diploma, Applied License in Network Administration and Services.

Tunisia

GPA (point): 12 out of 20

GPA (point): 12 out of 20

Network Administration and Services.

High School ‘’Lycée Echebbi’’.

July 2009

July 2009

High school or equivalent, Baccalaureate in Technical Science.

Tunisia

GPA (point): 10 out of 20

GPA (point): 10 out of 20

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Business Development
Expert
Business Development
Expert
Adobe Illustrator CC.
Beginner
Adobe Illustrator CC.
Beginner
Social Media Marketing – SMM.
Expert
Social Media Marketing – SMM.
Expert
Paid Social Media Advertising.
Expert
Paid Social Media Advertising.
Expert
Search Engine Marketing – PPC.
Intermediate
Search Engine Marketing – PPC.
Intermediate
Inbound Marketing.
Intermediate
Inbound Marketing.
Intermediate
Wordpress.
Beginner
Wordpress.
Beginner
Search Engine Optimisation - SEO.
Intermediate
Search Engine Optimisation - SEO.
Intermediate
Content Copy creator.
Expert
Content Copy creator.
Expert
Email Marketing – Mailchimp.
Intermediate
Email Marketing – Mailchimp.
Intermediate
Google - Web Analytics.
Intermediate
Google - Web Analytics.
Intermediate
Ms Office 2013-2016-2019.
Intermediate
Ms Office 2013-2016-2019.
Intermediate
Adobe Photoshop CC.
Beginner
Adobe Photoshop CC.
Beginner
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Customer Service
Expert
Customer Service
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate

Training and Certifications

Certifications
Certified Search Engine Marketing Master Course Graphic Certified Search Engine Marketing Master Cou
Certified Email Marketing Master Course
Certified Search Engine Optimization Master Course
Digital Marketing Masterclass - 23 Courses in 1
Social Media Certified
Sep 2021 - Oct 2023
Show credentials
Email Marketing Certified
Jul 2021 - Aug 2023
Show credentials
Google Ads Display Certification
Oct 2021 - Oct 2022
Show credentials
Google Ads Search Certification
Oct 2021 - Oct 2022
Show credentials
Certificate in Web Development.
Sep 2013

Hobbies

  • Sports
  • Shopping
  • Social Media
  • Online Games
  • Reading Books