Jafer Paloda

• Driving value & volume targets within the budget.
• Coordination with BU for trade plans, volumes & trade marketing investments.
• Managing Trade Marketing investment by channel & category.
• Ensure alignment with the principal on product specifications, availability, pricing and market positioning & execution of all the launches.
• Establish and manage pricing strategies, ensuring competitive positioning while maintaining profitability.
• Conduct market research to identify consumer trends, market demands, competitor activities, and industry developments.
• Monitor and evaluate competitor pricing, promotions, and product launches to develop effective counter strategies.
• Act as the primary liaison with the principal for product planning, inventory forecasting, and business alignment.
• Lock promotional plan by category by account every month.
• Ensure stock availability for regular & promo items in all the warehouses.
• Achieve maximum execution & coverage of all the categories by channel.
• Assisting BU in launching a new category by channel.
• Track the competitor's activity through a weekly market visit.
• Forecast accuracy for regular & promo SKU's.
• Using EPOS & Nielsen data for market analysis.
• Conduct monthly gap reviews and quarterly business reviews (QBR) with internal teams for each category.
• Ensure timely product availability by coordinating with the supply chain team for efficient stock management.
• Work closely with the supply chain team to maintain optimal inventory levels and avoid stock shortages or overstocking managing & tracking of near expiry stock.
Brand Handling:
Soft Oil (Noor- Alfa), Ice-Cream (London Dairy-Igloo-Quanta), Biscuits (Tiffany).

• Collaborates with Demand Planning Specialist to understand expected forecasts and support in the
mitigation of specific factors (demand drivers, supply constraints) relevant within the category
which must be carefully managed in the S&OP process.
• Assists in the development of the Demand Plan where needed; determine what is required in the
demand, supply and inventory plans to support business needs.
• Analyzes market trends, customer demand, and production data to forecast supply chain
requirements.
• Support any action plans involving Product & price mix Adjustment.
• Develops and test different options for stock size, composition and age profile.
• Implements inventory strategies based on cost benefit analysis as defined by the strategic
objectives and goals.
• Sets KPIs that align with multiple stakeholders' objectives for inventory optimization to attain short
term and long-term goals.
• Leads supply planning efforts across functions to optimally fulfill business needs, including leading
the S&OP process where required.
• Identifies supply constraints which are business critical and work with supply partners to try and
improve them to enable improved planning, inventory and service levels.
• Identifies gaps in current supply or Demand plans and propose remedial action.
• Leverages order generation algorithms to ensure stock availability.
• Collaborates with cross-functional teams to develop and implement supply chain strategies and
initiatives.
• Develops and maintain supplier relationships to ensure timely and efficient delivery of goods and
services.
• Provides guidance and training to team members to ensure they are equipped to meet the needs
of the business.

• Successfully developed and implemented the Category Strategy business plan, resulting in
increased category sales by 10% and improved overall profitability by 6%.
• Prepared the Pre-Budget on a yearly basis, incorporating the category strategy into the financial
planning process.
• Collaborated with Commercial departments to define volume plans for each category, resulting in a
5% increase in sales volume and improved alignment with overall business objectives.
• Monitored and validated the rolling forecast, identifying and addressing anomalies promptly,
resulting in a 7% improvement in forecast accuracy.
• Validated the final Forecast version and shared it with Sales Managers, Trade Marketing Managers,
Supply Chain, resulting in improved cross-departmental alignment and a 9% improvement in on-
time delivery.
• Continuously monitored the market situation, identified anomalous trends, and took prompt
remedial actions, resulting in a 20% improvement in product availability.
• Led the monitoring of Sell-out performance and generated insights to improve Brands/Categories
performance, resulting in a 5% increase in market share growth.
• Conducted research on current buyer trends and company sales policies, providing
recommendations that improved category performance by 8%.
• Managed the Order & Replenishment process, resulting in optimal inventory levels, improved
availability, and aged inventory control, resulting in a 10% reduction in inventory costs.
• Followed and analyzed market trends to ensure competitiveness in assortment and pricing,
providing recommendations that improved category performance by 7%.

Strategic Planning & Budgeting.
Management Reporting.
Cash Forecasting.
Variance Analysis.
Supply Chain Management.
Advertising & marketing strategy.
Order & Replenishment process.
Business Review and Category Assessment.
Cross-functional planning.
Products positioning & Price Matrix
MIS Support.
Budget prepares and monitor to all firm activities. Evaluate, edit, analysis and action plan.
Prepare periodic forecasts to update management on projected results.

Conduct detailed analyses as per business needs.
Prepare and present Key Performance Indicators.
Prepare budgets and periodic forecasts.
Perform resource efficiency analysis.
Carry out cost saving analysis and provide recommendations.
Analyze Advertising and Promotion and other key expenses.
Prepare and update financial and/or managerial reports.
Update the BU's Master Data File.
Provide data on day to day issues to operations, logistics & operational excellence.
Monitor and review Key Performance Indicators.
Review and update financial and/or managerial reports.
Perform Competitors and Market Share analysis.
Analyze profitability by Brand/ Product/ Range/ Contract/ Customer, etc.
Perform New Agencies/ New Business feasibility/ viability analysis.
Follow up and control Capital Expenditures.
Prepare reports on operations and activities, recommending improvements and modifications.
Participate in budget preparation and administration, monitor and control expenditure.

My role as an Accounts supervisor includes following areas:
Responsible for maintenance and development of accounting system.

Develop and maintain satisfactory relationships with banks and other financial institutions.

Develop and updates and administrates the general accounting and related information reporting system of the company.

Ensure that the computerized accounting system functions effectively and that controls are in place to protect the confidentiality and integrity of the data held in the system.

Advises to formulate if financial policies and administer the effectiveness of the implementation of these policies.

Reconciliation of supplier account & monthly forecast of Supplier Payment.

Assist to develop periodical management information reports to board of directors.

Conducts critical evaluation of investment proposals and assist management in deciding the optimal investment option.

Provides staff support and functional guidelines in the areas of accounting and book keeping, systems and procedures, general ledger maintenance and other assigned areas.

Assist finance director in monitoring collection policies and identifying over dues and bad debts.

 Assist finance director in developing internal controls and procedures.

Assist finance director for compilation of yearly budget and monitoring monthly variances and report to the top management