Retail Consultant
Freelance
Total years of experience :30 years, 2 Months
Launching retail and E-commerce businesses for retailers and as well as with defining growth strategies for existing retailers. Consultancy tasks includes feasibility study, developing business strategy, vendor negotiation, IT implementation, HR policies, team selection and training, merchandise layout, category matrix, fit-outs, logistics set-ups, store budgets, Individuals KPIs, marketing plan, operating manuals etc.
Robinson Supermarkets (3 Stores) - December 2010 - January 2012
AMPM Mini Markets
Seven Miles - 2 Stores
Omart - 2 stores
Sun & Moon Supermarkets
Homes Hypermarket (Tanzania)
Peach Grocer
Beldi Mart (Gourmet Store)
QISO Gourmet Store
E-commerce Marketplace for FMCG and Luxury Brands
Vibrant Fresh Supermarket
Smart Shelter
Initiated and Lead supermarket, mobile and apparel business for the group, involved in operations and strategic direction with full responsibility for bottom line factors, including sales and product development. Provide cross functional management, lead team of 200+ employees. Direct departments including operations, merchandising, sales, IT, marketing and HR.
Key Achievements:
Created and developed market driven organization resulting in developing sales of AED.68 million within 1st year from scratch
Achieved front margin of 26% which is 4% higher than current market trends
Secured opening free of AED. 300k from vendors and base rebate of 3.5%
Initiated and launched E-commerce platform for the group
Developed and introduced yearly marketing plan for the business
Lead and implemented merchandise department strategies i.e. merchandise layout, category management, inventory management, supplier negotiation & marketing calendar. Finalized category matrix and pricing according to the each store’s demography. Planned budget for category assortment.
Key Achievements:
•Launched private label and imports in core categories
•Negotiated opening fees, new listing, rentals and advertising budget from the vendors
•Initiated and lead corporate business and achieved sales of AED. 2 million per annum from scratch
•Developed and implemented year marketing calendar for the group
•Launched unique home deliver module for the group
Launched Robinson Group in Dubai as retail consultant
Lead and managed merchandise department for 1st cash & carry hypermarket in Dubai. Played strategic role in initial planning of merchandise department. Developed products selection manual involving extensive competitor price and product survey.
Key Achievements:
•Negotiated and secured opening fees of AED. 7.8 million from vendors
•Successfully implemented full discount hypermarket concept being cheapest in the region
•Maintained inventory value of 16 days compare to 21 days of current market norms
•Implemented marketing calendar for hypermarket
•Secured base rebate of 6.5%.
•Successfully achieved sales budget within initial 3 months
Successfully launched & managed supermarket business of West Zone Group. Lead and developed strategies for merchandise, operations, IT, HR, finance and marketing department. Negotiated with vendors, developed marketing calendar, and selected core peoples for the group. Developed organization structure, oversee all functional department and expansion plans and perform monthly financial evaluation of company result.
Key Achievements:
•Initiate and launched 1st supermarket within 3 months and launched 12 supermarket and one shopping mall within 2 years consist of total selling area of 2, 60, 000 sqft.
•Secured opening fess of AED. 1.8 million against each store opening and base rebate of 4.5% from scratch
•Launched imports and private label products in core categories contributing 18% business of total sales value
•Leased and secured rental amount for full 3 years in advance of Mizhar Mall
•Achieved sales of approx. AED. 300 million per annum within 2 years of business.
courses: Professional Certifications •CPP & CPPM (Certified Purchasing Professional & Manager) from APS •CIPC (Certified International Purchasing Consultant) from IPSCMI •CICCM (Certified International Commercial Contract Manager) from IPSCMI •CISM (Certified International Sourcing Manager) from IPSCMI
